How to promote your music and get clients as a songwriter

24-Feb-2017 By Ryan Stable 2 Comments

How to Promote Your Music – It’s really frustrating, right? You are a songwriter and you write really good songs. People who have listened to your songs such as your friends and family tell you that you have the talent for writing awesome songs and lyrics. But the problem is that you have not been able to get clients to hire you to write songs for them. And this is giving you sleepless nights and leaving you frustrated.

The simple truth is that if you do not know how to promote your music and let people know about the services you offer, then no one will hire you. It’s that simple…

In this article I will be showing you some easy ways on How to Promote Your Music and get clients as a songwriter.

You need to niche down and dominate it in order to get clients as a songwriter

Before we get started on the tips to market yourself, there is something very important you need to know about. That is you need to pick a niche and then dominate it. By this I simply mean, picking one genre of music and becoming a master there. You do not want to be known as that “music songwriter”, instead you want to be known as that jazz or country or rock music songwriter.

By picking a niche and dominating it, you become the go to guy when clients need lyrics in that genre of music. This gives you an edge and helps you stand out amidst the many songwriters out there struggling to get by and will allow you to get clients as a songwriter.

You need to go digital to get clients as a songwriter

Thanks to technology and the internet, with a website and written content you can reach millions of people everyday. So you need to take advantage of this opportunity. Start by getting a blog and provide value for your fans and audience.

The keyword here is “value”. You want to provide so much value for prospective clients that they see you as an expert and the go-to guy when they need your services. Also by having a website and a blog, you can upload samples of your writings and lyrics that people can download and assess your work.

Most importantly, you can begin to build a fan base by collecting email addresses on your website and giving then tips and advice that they can use to stay in touch with you and your brand. By building your fan base you have an army that will spread the word about you to their friends and increase your reach.

You need to embrace social media to get clients as a songwriter

Social media is probably the hottest thing right now. If you are looking for the fastest way to spread your name and become known then you need to jump on the social media bandwagon.

By having social media profiles on the major platforms (Facebook, Twitter and Instagram), you can easily get heard by a lot of people. Just imagine that recently Facebook announced that they have about 1 billion active users on their platform. That’s really huge if you ask me and you do not need that amount of people to become successful. All you need is a way to reach some of those people, preferably within your local community and build up your fan base.

By posting your lyrics and songs you have completed online, you get to have people connecting with you and your brand. Maintaining a social network presence is one of the most time effective strategies that you can employ to get yourself known and attract paying clients to your business.

Get out there and network to get clients as a songwriter

This is one idea that a lot of people find very difficult. Most people (myself included) would prefer to sit in my house and do all the interactions by mail or by phone. But unfortunately, this does not work very well.

As a songwriter trying to get clients, you need to be ready to meet people and do a lot of networking. Now I am not advising that you travel around the country just to network. You can and should start small by meeting people around your community.

One phrase that I like so much is “It’s all about who you know”. While this might sound like a cliché, it is absolutely true. You need to keep your ear to the ground and go out and network with people in the same industry as you.

One thing you need to know about networking is that you want to avoid coming across as a needy or offensive. Think about what you can offer to the other person even before you pitch your services. This way the relationship is more of a win win situation than a needy one.

Pick someone and develop them to get clients as a songwriter

This point is all about working with an upcoming artist and providing lyrics for them. The advantage of this is that you get to flex your creative writing skills while using the artist as a stage to project your lyrics.

The truth is that when starting out, you are going to find it a little difficult to get noticed by the big boys in your industry. The best way to get on their radar is to have an upcoming artist who you can easily work with sing your lyrics. This way you are not just pitching them lyrics, you are also showing them a complete work and how your lyrics sound with instrumentals. This helps you become recognized as an expert and someone that they actually want to work with.

Conclusion

Promoting yourself is crucial to your success and will help you get clients as a songwriter. It is probably more important than stage performance or understanding song theory. The truth is that if nobody knows you, then nobody hires you. So unless you are a songwriter simply for fun, then you need to take the points discussed in this article very serious.

How to promote your music and get clients as a songwriter is a guest post by Uche Ibe.

Uche Ibe is a passionate singer and blogger as www.welovesinging.com. He enjoys teaching people how to sing and helping them become better singers. You can connect with him by visiting his blog or sending him an email.

How Independent Musicians Can Build a Street Team

13-Feb-2017 By Ryan Stable Leave a Comment

Having a street team is a great way to promote. You have less stress and things to worry about, and most fans are more than willing to help out. Just make sure you are ready and prepared before starting a street team. Is your music good enough yet? Do you have the money to purchase promoting material? Do you have anything to promote? All of those are crucial to have before starting a street team. Always make sure that people know you have a street team and that you’re always recruiting people for it.

Online Street Team:

When starting a street team, it is best to start online. The fans who signed up for your email list are best to start off with because they are already invested in you and are keeping up on you. It will be easier to contact those people and you can invite them individually.

A social media street team should be done next. There are ways you can make forms for them to fill out on your social media and make multiple ways for them to join. It’s also easy for fans to keep up to date and for you to post tasks for them to do. It will also help your email list grow. Having members post things at the same time on multiple social medias will help give you more of a buzz and will get others interested.

Getting an online street team gives you a wider range of things to do. You can have fans share videos, tweeting and re-tweeting, and share posts. It’s a great way to get feedback on things that you want to do. They can help you decide and create posters and shirts, as well as coming up with new merchandise to sell.

Offline Street Team:

Having a street team on the streets are still very important. It’s a lot easier to find out what place you’re more popular online so you know where to start the street team. You want to find fans who are willing to go out and post fliers or pass out stickers and talk about you to other people and call up radio stations to request your song. They will make things more personal when promoting and it will help with getting more fans. You have to make sure that you have the money to provide the promotional tools for them to pass out.

Asking fans to promote you isn’t all you need to do. You want to make sure to reward them as well since they are using their free time to help promote you. It can be anything. A shirt, tickets, CD, stickers, etc., will all work and will make people want to do more. You can even turn tasks into contests and give out prizes for whoever did the most. Keep them interested to have them want to help you. Make sure not to do give out the same thing too many times or it will get old and they won’t be doing it as much. Make sure to do meet-and-greets with them so you guys can connect and they’ll feel more excited to help.

Finding people who are most influential will help the most. They will be the ones who will talk to people about you and get them interested, whether it’s online or off. They’re the ones that their friends go to for new music.

You want to make sure that when you get people to join your team that they are willing to do things to help you out. You don’t want them to be rude and give you a bad name. They will be trying to help, but you don’t want them to be pushy are make people upset in any way. It will look bad on you. It’s not always easy to monitor that, but when you start hearing about it, you should try to fix it. Always make sure your team members know what you expect them to do for you and the Do’s and Don’ts of what you want, before they sign up. And always keep them updated with events or anything coming up.

You want to make sure that there’s always a way for your members to contact you or anyone else. Email is always a great way for them to keep in contact, but creating a FaceBook private group for just the members is a great way for them to keep in touch with each other and get help from each other. Having groups set up for specific cities will help the members fell more connected with each other and can even get together to come up with ideas on what to do. Emails are great for members to report what they’re doing. They can send written reports and photos of what they’re doing. It will help you keep track of what’s going on and where. Having a forum will help each other stay in connect and have easy access to anything they have a question about and maybe even before they ask it. It’s easier to find what they’re looking for.

Everyone wants to help their favorite bands or friends/family members in bands, but the bands have to make sure they are ready to have a street team. You have to purchase all the posters and stickers that the members need to pass out and you have to be able to afford to send the products to them. You want to make sure you have a song or music video or anything for them to promote. If there’s nothing to promote, then there’s nothing for them to really do and they’ll forget about it. Make sure to reward them for their help and that they know you appreciate all that they are doing for you. If you get the right people to work on your team, they will do anything to help you out, so you want to make sure you can do anything to show your appreciation. It will be hard to get noticed without their help.

How Independent Musicians Can Build a Street Team is a guest post by Michele Enouch

Michele Enoch is a music business graduate from Musicians Institute who has managed and promoted bands for years. She is now working on her photography and helping performers advance in their career. Her passion has always been music and she is exploring all aspects of the industry. Michele appreciates all kinds of music and seeing music in all kinds of environments. She enjoys crocheting hats and toys, reading and writing mystery and horror stories, taking pictures of everything she can, food from around the world, and adorable animals. She is always on the look out for anything new and exciting

The Ultimate Independent Musician Guide to Merchandise

06-Feb-2017 By Ryan Stable Leave a Comment

Merchandise is a great way for people to see that you’re out there. It’s advertisement that will interest people, if you do it the right way. You want to make sure that whatever merchandise you use (i.e., shirts, hats, jackets, etc.), it connects with your music and your fans. There are thousands of different kinds of merchandise you can sell, you just have to find what works best for you. With so many ways to download music for free, sometimes merchandise is the only way for bands to get paid. That’s why we put together The Ultimate Independent Musician Guide to Merchandise.

youbloom presents…

The Ultimate Independent Musician Guide to Merchandise

In The Ultimate Independent Musician Guide to Merchandise, we talk about everything you need to bring with you to sell your merch at a show, how you can prepare, what items sell best, common pitfalls, and how you can make the most money selling merchandise at your shows.

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Top 10 Home Recording Studio Essentials

28-Jan-2017 By Ryan Stable 3 Comments

It is no longer news that having a private home studio is fast becoming a trend in the music industry. That being said, owning a home recording studio has several advantages for prospective song writers, music producers, artiste or composers.

Some of these are:

Quick release of the muse
Easy conversion of ideas into solid work
A stepping stone to a commercial studio

Now that you know how important a home studio is to your career, let’s talk about finding the best Home Recording Studio Essentials.

This list of Home Recording Studio Essentials will include everything you need to create your own economical and effective recording studio that is as close to the real thing as you can get. For starters, pick out a studio design.

A GOOD COMPUTER:

The problem with finding the perfect computer for your home recording studio essentials is that there are so many choices.

This may make it easier:

If you already have a laptop or desktop, you might as well start up with that
If you crave something better and faster, then try buying either a mac or a PC with amazing processing speed
If you desire the best, then opt for a mac desktop and cruise your way to good quality

AN IDEAL DAW:

DAW simply means digital audio workstation.

Once again, the problem of being overwhelmed by the array of DAWs available comes to play. I advise that you explore as much as possible and discover which works best for you.

Some of the popular names in the game of home recording studio essentials are: pro tools, FL studio, able ton, Presonus studio one, cakewalk sonar, propeller head reason, MOTU digital performer, Steinberg Cubase and logic pro

AUDIO INTERFACE

An audio interface performs the function of transmitting music in and out of the computer and is definitely a cornerstone of every list of home recording studio essentials.

MICROPHONE AND ACCESSORIES:

When choosing a mic for your home studio, I will advise that you go for the best possible quality within your budget. That being said, just buy what you can afford. Unless of course, you have plans of making professional use of whatever comes out of that studio.

Also, when purchasing your microphone, you must not forget to add a mic stand and pop filter which I consider absolutely necessary. But that’s just an opinion. Feel free to start small and add to your own home recording studio essentials as your music career grows.

HEADPHONES:

It goes without saying that these are a complete necessity also. An essential headphone for your home studio will be able to isolate other sounds and noises so you can get the full effect of your music. It is important to note that studio headphones are different from regular headphones. Always buy over-the-ear headphones; usually the bigger brands are a good bet.

STUDIO MONITOR:

Studio monitors perform a totally different function from regular speakers. They are built to give you real output while consumer speakers are built to appease the sense of hearing. As with headphones, buying an established brand will keep you happy in your home studio.

MIDI CONTROLLER:

I feel this is also a complete necessity not because I am an instrumentalist but because I have learned from experience that making music without one of these while still very possible can be one hell of a ride. If you are a music aficionado like me, then you very well understand the need for creative freedom. (Well that’s what a midi controller offers you)

VIRTUAL INSTRUMENTS AND SOFTWARE PLUGINS:

While some folks might dispute the validity of these things on my list, I feel bold to say their presence is well deserved. Consider the virtual instrument a software version of all musical instruments like drums, keyboards, guitar, etc. The software plugins are used as special effects needed to spice up your recording.

CABLES:

Naturally, when you’re planning your home recording studio essentials, don’t forget to buy the right type of cables to get your new gear actually working! For a starter, you might just need cables for your mic, audio interface and monitors. Specifically, four cables should be a good start.

WORKSTATION:

For professional musicians, your studio is a company and they consider the workstation their office. That means getting a proper desk to accommodate all of your new gear and a comfortable chair that you can sit in for 8 hours or more a day. Don’t over sweat it, but do not neglect it either. A nice and comfortable chair with an efficient desk that maximizes equipment like the computer, midi controller and audio interface should work just fine. If you find it convenient, you might add the studio monitor to the mix but it is not mandatory.

There they are: my ultimate list of home recording studio essentials. With these, you are well on your way to building up your passion and your career. Never become complacent with your home recording studio essentials. Music is a world without barrier and limitation. Always aspire to own your pro studio and gain respect in your field of expertise.

Top 10 Home Recording Studio Essentials is a guest post written by Emmanuel Chika, a seasoned freelance writer and music producer. He provides musical solutions for people through his creative endeavors.For further information, you can reach him through this website here.

The Ultimate Independent Musician Guide to Distributing Music

21-Jan-2017 By Ryan Stable 1 Comment

A lot of the independent artists who perform at youbloomLA and youbloomDublin ask us what the best way to distribute their music is. Some don’t have the luxury of massive record labels like Sony and Universal to distribute their music for them. For other independent artists, signing to a record label is a possibility, however, they choose to take control of every aspect of their music career instead. This includes choosing how they distribute their own music. Let’s take a look at all of the distribution channels available to independent artists in youbloom’s Ultimate Independent Musician Guide to Distributing Music.

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