youbloomConnect: Power to the fans!

05-Apr-2019 By Petra Cugalj Leave a Comment

youbloomConnect: Power to the fans!

My favorite bands…

Coming from a small town, lots of good gigs were often not accessible to me. Either too far away, in bigger cities or simply too expensive for my budget. I often found myself daydreaming of how cool it would be to see my favorite bands and artists play live in my city. At the same time, I felt powerless because sometimes they wouldn’t ever come to a city near me. But the music industry would not exist without the fans! Seriously, we at youbloom know this is true, this is exactly why youbloom is launching youbloomConnect – to give the power to you. To us, fans. The people who love music.

Get invited to the show, before anyone else.

One of the biggest benefits of signing-up as a youbloomConnect requesting fan, is right there in the name itself – you can request bands and artists to come and perform live in your city! Get your friends involved and requesting too ‘cause the more you request, the higher your chances are to see them play live in your city! By signing-up, you’ll always be the first one to know when the next youbloomConnect gig is happening. Before you know it, you’ll be relaxing with friends and enjoying an unforgettable, uninterrupted, live music show just for you. Even though live music is limitless, the seating might not be, so sign up to be the first one to secure your ticket and we’ll keep your wallets a little bit fuller by giving you a 15% discount on ticket prices!

Get involved today!

Don’t wait for a chance to see your favorite artists and bands play live. Take the power into your own hands and bring the bands you love to watch perform to your city! It doesn’t cost you anything to sign-up, but you’ll have the power to help create the show you want to see! So, sign-up as a fan today and become part of The Global Music Village!

Cheers to live music!

If you enjoy this blog about music and want to know more about youbloomConnect be sure to follow us on Facebook, Twitter or Instagram. As always thank you for reading and being part of “The Global Music Village.” – youbloom: The Global Music Village

How to Hook the Super-Fan

07-Jul-2018 By Leave a Comment

Contrary to popular belief, a super-fan is not always a crazed group of followers or a die-hard groupie. All brands have super-fans. They’re a key component in building and sustaining a successful career by enagaging a solid fanbase.

The question then becomes: what classifies as a brand and how do you build one that attracts enough super fans.

Dreaming of Jupiter at Musikmesse 2018

The term super-fan refers to an individual who supports a brand and everything that brand produces. Artists depend on super-fans as a bedrock of support. When on tour, a band can trust that their super-fans will show up, buy merch, and be tweeting about the show long after it’s over. When band’s establish a healthy base of super-fans, they are establishing a continuous body of support that can last throughout their careers.

From Starbucks to your local coffee shop that plays nothing but bluegrass, all brands attract super-fans. This comes down to the fact that people are drawn to originality. Every brand needs its own niche to attract a sustaining number of super-fans.

Who will your super-fans be?

Before a company, artist or individual can successfully attract, engage, and retain super-fans they must have a well-established brand. At the end of the day, there are billions of different people in the world with trillions of different interests; this means every brand who successfully markets a clear and individual niche has a high likelihood of attracting super-fans.

Building a brand comes down to three things: intended audience, clarity of product, and quality of service.

Whether you’re trying to market your sound or attract a wider demographic of ticket-buyers, your brand begins with your unique offerings and intended audience. Detecting what sets you apart is the quickest way to identify the basis for your brand.

After establishing a solid brand with individualized characteristics that will attract super-fans, the task becomes maintaining engagement from those fans. This maintained loyalty is often seen when artists create personal relationships with fans and release a steady flow of their branded product (shows, recorded music, etc.).

In addition to establishing these bonds, the branded product must retain its super-fan as the brand grows.

Joining a community with inter-industry connections can make a huge difference too. Today, a lot of artists are finding security in artist networks, like youbloomConnect, which help bands grow their fanbase and develop their brand through artist-partnering and co-marketing tactics. Definitely check out our guide to how youbloomConnect works if you want to learn more about our strategy.

Ultimately, developing a brand comes down to originality. Pursuing what sets you apart and working to maintain relations with super-fans as your brand-base expands will ensure your success in the future marketing of your music.

Indie Artists: Be Your Own Booking Agent

27-May-2018 By 3 Comments

Time to Drop the Booking Agent, Here’s How to Book Your Own Shows

No one knows better than an indie artist how frustrating and stressful it can be to book shows, tour, and perform. The struggle, when it comes to getting in touch with venues, managers and bookers, is quite real. Hiring a booking agent may seem like the easy answer, but if the royalties aren’t exactly flowing in yet, you might not be in the financial position to do this. What to do, then? Let’s not forget that we are the DIY generation, we do it ourselves. Here’s how to book your own shows.

Photo Courtesy of The Magnettes

Perhaps you’ve made a list of all the venues that would fit your music, sound, and style, and yet it’s nearly impossible to get them to give you a decent time slot. You will most likely get an 11pm weeknight spot or a 3pm Sunday afternoon one, and we all know that no one is going to miss brunch to catch your new band at what promises to be an empty, desolated venue.

When you ask for a better, higher profile slot, the booking agent usually says: “Well, how many people can you draw?”. If the answer is more than 20, then you’ve got yourself a Friday night show. However, if your response is anything less, you’ll have to wait patiently in line until your following is bigger.

Which brings us to our next point.

Book Others, to Book Yourself.

How is a band supposed to grow a fan base if the only shows they can play occur when people are watching Netflix or in a yoga class? Good question indeed. Those who manage to bring a good crowd are those who are either already established or have a lot of friends in town. Venues are not going to bet on a new indie artist nor are they looking for the next big act to feature before they blow up. Venues want to break even. They want to see the money they spend on a typical Friday night come back in full, and if possible make a little profit.

Be your own booking agent. Look for an equally unknown band that shares your ambitions, ethos, and sound and put a show together. Perhaps, pick a less reputable venue in your town; smaller and more intimate is ideal. Make sure you market the show as a party; a night to have some fun and enjoy some live music. Startups like Sofar Sounds have built a brand around this exact experience and platforms like youbloomConnect match local indie artists with one another, making it easy for bands to come together and book.

Each band will bring their friends, and if you advertised the event properly, their friends will bring other friends looking for a fun night.

Play the show, distribute some t-shirts, have a beer and repeat.

One of two things will happen. You will either get a call from the bigger venues looking to book your band or you won’t need them anymore because your fan base has been growing without their help.

You should hope for the latter.

Photo Courtesy of The Magnettes

About the Blogger

Luca a freelance writer, blogger, musician and songwriter. Born and
raised in Italy, his passion for Rock n Roll made him move to London where he
lived for one year and gained a certificate in Songwriting from ICMP.
Luca relocated in NYC in 2014 to pursue jazz music and liberal arts at the
The New School from which he graduated in December 2017. Luca currently
resides in Nashville, TN

Jessica Meuse Is Halfhearted On New Album

21-May-2018 By Leave a Comment

American Idol’s Jessica Meuse will have her first full-length album, “Halfhearted,” released on August 3rd via Warrior Records/eOne.

Penned by Meuse, the 15-song album is a retrospect of her life, loves, and breakups, which is aptly being released to coincide with National Girlfriend Day.

“I am thrilled to release my debut album, ‘Halfhearted!’ It’s my first major release since my time on American Idol, and it truly embodies who I am as a singer, writer, and musician,” commented Meuse. “My dedicated fans have been waiting for a while, and I’m happy to say the wait is going to be completely worth it! This is my best work yet, and I hope everyone loves it as much as I loved creating it. This is only the beginning!”

Jessica’s song, “Love Her Better,” has risen for 14 weeks up to #2 currently on The Iceman’s Top 40 New Country Artist Chart and is also #1 this week on the Euro Academy of Country Music Chart, with over 100k views of the music video on YouTube. The track will become available June 1st, along with the album preorder, on all retail outlets. Subsequent songs from “Halfhearted” will also become on June 15th (“High”), June 29th (“California Dream”), and July 13th (“Thank God It Didn’t Work”), with the full album releasing on August 3rd.

Thematically, Meuse’s collection of songs delves into the heartfelt dedication that has always driven her to succeed.

“The album is titled, ‘Halfhearted,’ which can be interpreted in several ways — which was also my intent,” said Jessica. “For me, ‘Halfhearted’ is about the duality of everything, from the macro-cosmic concept of good versus evil to the darkness and light within each and every one of us. It’s about taking the two extremes…because they are a part of something much, much bigger.”

The album also features a guest appearance duet by friend and fellow American Idol alumni, Bo Bice, on Jessica’s composition, “Without You.” Commercially, Meuse became the first person in the history of American Idol to perform her own original song, “Blue-Eyed Lie,” during the show’s finals.

“I wrote most of these songs after Idol, and they are a direct reflection of everything I have gone through emotionally and mentally in the time that’s followed,” relates Meuse. “It means the world to me to be a songwriter and be able to take a thought — a simple line or even just a word — and turn it into something real. A lot of the songs on “Halfhearted” came to me like a slap in the face. They just happened. Music has always been a therapeutic and healing power for me, so writing this album was what has held me together. It’s my heart and soul opened up for the world to see.”

Jessica Meuse’s Halfhearted Release

The past year has been a busy one for Jessica with the new album production, increased touring, a 2017 Female Vocalist of the Year Nomination (Texas Country Music Awards), and 2018 Best Female Vocalist Finalist (14th Annual International Acoustic Music Awards). The summer will see Meuse in concert at various festivals and an extensive radio tour through the fall, beginning Memorial Day Weekend with a May 27th performance at Brat Fest in Madison, WI, where she and her band go on before Black Stone Cherry.

Jessica Meuse – Socials:

Website || Instagram || Facebook || Twitter || YouTube || Tour Notifications

ELLYD Interview Part2

05-Mar-2018 By Leave a Comment

Photo Credit: ELLYD

In Part 2 of my interview with ELLYD we discuss her humble beginnings as a musician as well as future goals in wake of her EP, Lighthouse. Also, read to the end to learn a little bit about youbloom’s newest project, youbloomConnect.

You’ve been writing lyrics since you were 11. How long had you been playing music before that? What did that start look like for you?

Yeah I’ve been writing songs for a while now. Music is something that I’ve always been hugely interested in – I can’t remember a time being without it. My mam and dad got me guitar lessons when I was 6 years old so I guess after that it was a natural progression to start writing songs.

What was the first track you ever produced? What’s the story behind it?

Oh god, it’s hard to remember it exactly but I do know the first song I ever wrote was about flying. That was many many years ago – I was only a kid. It was a full song though and I think it was about believing in yourself, I think!

What did success look like for you in the beginning? At what point did you begin to consider yourself “making it?”

Yeah I think at the start gigging as much as possible is a good thing to do as its important to learn and experience the different aspects of the live environment whether it be the venues, the sound, the equipment, the audiences… I think progress happened for me within music when I started to get a bit more confident in what I was doing. Having the confidence to fail and having the confidence to succeed has definitely made a big difference for me. There were times in the past when I was afraid to share songs because it made me feel very vulnerable and now that vulnerability is an ally in my creative world. After that small change, better songs, and better gigs have somehow come about.

Everything inspires me – love, life, loss, family, friends, people I meet, conversations – everything.

What do you use to inspire your writing/lyrics?

I find a lot of my songs are from sub conscious thoughts – I never really understand what they’re truly about until I finish them. Apart from that, everything inspires me – love, life, loss, family, friends, people I meet, conversations – everything.

Could you describe your creative process a bit more?

My songs usually start with me playing some chords on my guitar. Sometimes it may start on bass or keys. Then when I hear a melody, the lyrics come. Once I get the structure sorted, and I feel the song is good enough, I demo it and add all the bass, drums, keys, and whatever other instruments and sounds I want for the song. These days I usually do that on Garage band. Then if I like it enough I bring it into the studio and get it down professionally.

What hobbies do you turn to outside of music, and do you use these hobbies as musical influence or to get away from music?

Hobbies outside music? That’s a tough one. I like running and rowing but that still involves music because I would have my earphones blaring. Saying that, I’ve finished some of my songs while I’ve been out running so I guess running has influenced me musically. I love going to local gigs too, so seeing new bands would have and will no doubt in the future influence me in my music.

Going forward

**You just released your new EP, Lighthouse. Can we expect a full album to follow?**

At some point, yes. I would hope there are many albums to follow! Realistically, for the time being, I’ll be releasing more singles and perhaps another EP or two before any album.

Do you currently have something new in the works? New Project?

I’ve just demoed some new material and I hope to be back in the studio very soon.

What is your vision going forward? Tour more, grow your audience, record a lot?

I’m writing a lot at the moment. So recording more material is definitely in my immediate future. I also want to get my music into as many ears as possible so there’s talk of doing some gigs across the waters – we shall have to wait and see!

What are your biggest challenges in reaching your vision?

Juggling my paying job with my dream job.

What advice would you have for other independent artists who are trying to make it in the industry?

Keep writing, keep learning and keep it fresh.

Photography by @callmeferdia

The first time youbloom had the privilege of hosting ELLYD was at the youbloomDublin 2017 Music Festival. That year, our festival bloomed a little bit brighter. You can find plenty more from ELLYD on YouTube and Spotify and at @ELLYDMUSIC on twitter.

Since 2013, youbloom has been striving to help talented, independent artists claim the spotlight they deserve. Starting this March, we’re thrilled to roll out our newest platform to further that goal. We call it youbloomConnect and it’s almost here (the app is nearly ready)! YoubloomConnect is a crowd-sourcing platform that revolutionizes the way artists, fans, hosts, an promoters interact. Check it out.