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The Music Industry: Artists’ Outlook

30-Jun-2017 By Leave a Comment

YoubloomDublin2017

At around noon on Thursday, June 1st, Dublin’s atmosphere became a bit more community-minded. More specifically, it became a bit more nurturing towards those who possess a love of music.

 

Sixty independent musicians based in multiple countries—from Portugal to Sweden—would play a unique gig during that weekend at the youbloomDublin Music Summit & Festival, an independent music conference and festival. Its uniqueness stems from the fact that youbloom caters specifically to unsigned artists with the intention of altering the current unsustainability of said artists.

 

How do they accomplish this? Well, just ask the artists themselves who performed at youbloomDublin three weeks ago.

 

Oski Bravo at youbloomDublin

 

But first, let’s take a step back.

 

The Music Industry Exposed

The music industry is extremely skewed: a few hundred artists make 75% of the revenue. Smaller artists usually remain unseen because they simply don’t have the support they need to grow their business. These music industry statistics and the monopoly effect lead artists like Oski Bravo, who performed at youbloom Dublin for the first time, to insist that the music industry is a “pigsty”.

 

Back to the Ocean, an alternative band who played twice at youbloomDublin, also attests to the demanding aspects of the music industry in that independent musicians basically must figure out how to get fans on their own. They’re “expected to have world class recordings, [a] big fanbase, professional videos and social media profiles, and [a] business orientation”.

 

Back to the Ocean rocking out at youbloomDublin for their first performance at the festival

 

A Love of Music

But for many, even though the odds seem insurmountable, the love for the craft is greater.

 

“It felt like a natural progression for both of us”, CARRON stated. For the two sisters who played at youbloomDublin in Phoenix Park on Saturday and The Globe on Sunday, it began with “leading roles in shows like ‘Annie’, ‘The Wizard of Oz’, and ‘The Sound of Music’” along with violin and vocal lessons.

 

They believe the music industry standard is quite high, particularly in Ireland with artists such as Hozier attaining success. However, they are hopeful for what it means for them in that “[they] must always be progressing too, writing new music and taking part in as many live events as [they] can”.

 

CARRON striking a pose at youbloomDublin

 

For others, such as Dandelion Tea, who performed at 4 Dame Lane on Saturday, “Music is just something that always made sense. [It’s] an intangible form of art that can impact so many people in a big way. We felt we had something unique to say and music was the language we could best express it in.”

 

The music industry may receive complaints, but as Dandelion Tea said, pictured here feeling the music at youbloomDublin, “that’s the nature of monetizing art.”

 

The overwhelming nature of the music business may discourage artists to pursue music, but many still do simply because they couldn’t imagine themselves doing anything different. It’s this overwhelming love for music that fuels artists and youbloom members alike.

 

 

Filed Under: Artist Discovery, Featured Artist, Festivals, Independent Musicians, Interviews, Music Industry, youbloomDublin Tagged With: how to get fans, independent conference, independent musicians, music, music conference, music festival, music industry contacts, music industry exposed, music industry statistics, musician, tips for artists, youbloom

Music Festival Etiquette Part 2: Do as the Romans Do

07-Nov-2016 By Leave a Comment

Music festivals are all the same; the only difference is the music played.

Uh, not completely true. Yes, these festivities may have the same pattern but the songs are different. But there’s one thing more that separates each of these events: the audience.

In a study conducted with more than 30,000 participants, the researchers found out that we share similar traits with people who have similar music tastes. And these traits determine how we behave in music festivals.

So, if you are a newbie going to a concert for your very first time, watch out for these personalities and take note of the music festival etiquette.

Classical

Grandiose and elegance. These two words probably sums up my perception of this type of music and the people who play them. Consequently, I also presume the lovers of this genre are stylish and classy.

Interestingly, the study revealed that those who are into this genre are actually high-earners with high-self esteem. They also seem to be smart (and they see themselves as smart) and a bit older than the metal fans. They may be classified into the ENTJs or “the commanders,” the INTJs or “the architects,” and the ENTPs or “the debaters.”

ENTJs are leaders; INTJs are known to be very strategic; the ENTPs are “the devil’s advocate.” Some people known as ENTJ, INTJ, and ENTP respectively are Steve Jobs, Christopher Nolan, and Adam Savage.

No wonder watching a classical music concert seems to be quiet, with only rounds of clapping after each rendition.

Etiquette for the newbie: be prim and proper. Dress elegantly but not too elaborately. Remember that in a classical concert, the audience is all seated. Don’t wear a headpiece that will block the view of the person behind you. Also, be prepared for some intellectual discussions before, during, or after the festivities.

Dance and Electronic

Unsurprisingly, those who are into the electronic genre are outgoing and sociable. They are also creative and highly determined. The people who are mostly listening to this type of music are the ESTPs or “the entrepreneurs,” the ENFPs or “the campaigners,” and the ENTJs or “the commanders.”

ESTPs are usually the center of attention, and they love being so; ENFPs, on the other hand, are the free spirited. The life of the party. A famous ESTP is Eddie Murphy while a Robert Downey, Jr. for the ENFP.

Etiquette for the newbie: you can be more relaxed when attending a dance music festivity. And there is a high chance that you can widen your circle of friends. Just be prepared for some creative conversations and make sure your dance moves don’t scare people away.

Heavy Metal

If I tell you that heavy metal fans are actually gentle, you may be surprised. It is hard to visualize someone who listens to Death Slayer almost the entire day has a soft spot for cuddles and the like. But that’s what the study said.

People who are into this genre are delicate yet creative individuals. They are also mostly ESTPs, INTPs, and INTJs. INTPs are the so-called “logicians.” They are known to be inventive. Some examples of INTPs are Bill Gates, Kristen Stewart, and, of course, Albert Einstein.

Etiquette for the newbie: You can enjoy coming to this festival as much as being in the Dance festivity, but be extra cautious when throwing jokes at someone. Although these people are well mannered and gentle, they usually have low self-esteem and are reserved.

Hip-hop

Extrovert is the one word that sums up those who are into hip-hop. This comes as no surprise because they have high self-esteem, assertive, and intuitive. They love sharing with others; hence, they prefer carrying a boom box around to using headphones.

Individuals who are into this genre may be categorized into the ESTPs, ESFPs, and ESTJs. ESFP or “the entertainer” are the ones who easily break into song and dance and what others to do the same. ESTJs or “the executives” are the lovers of tradition and order (Surprising, isn’t it?). Popular ESFPs and ESTJs are Adele and Frank Sinatra, respectively.

Etiquette for the newbie: when attending a hip-hop concert, be ready to do what other attendees do. When they ask you to sing and dance, sing and dance along no matter how awkward it is for you.

Pop

Much like the rap lovers, pop music junkies are outgoing, hardworking, and confident. Interestingly, nonetheless, they are also known to be nervous and lack creativity. Could this be why there are pop singers rumored to have composers other than themselves?

Going back to the personalities, pop lovers are usually the ESFPs, ESFJs, and ISFPs. ESFJs are called “the consuls” while the ISFPs are “the adventurers.” The consuls are, unsurprisingly the popular ones—the cheerleaders and the quarterbacks in high school. The adventurers are the ones who go beyond the social convention. A sample consul is Taylor Swift while a popular adventurer is Michael Jackson.

Etiquette for the newbie: when in a pop music festival, keep your mind open to any possibility. Do not box yourself and be as outgoing as the people around you are.

Rock

Easygoing but selfish. These two sum up rock music enthusiasts, particularly the classic rock lovers. They are also hard workers, intuitive, and prospecting. Just like the pop lovers, classic rock listeners listen to their favorite songs to express how they feel inside, hence, regulating their mood.

Rock listeners are usually the ENTPs, the INTPs, and the INFPs, which is also known as the mediator. INFPs are idealists, calm, and shy. Popular personalities under this category are Johnny Depp, William Shakespeare, and J.R.R. Tolkien.

Etiquette for the newbie: scoring a spot in a rock concert may be a bit of challenge given the attendees’ selfish trait. But their being easy going and calm gives you the idea that you won’t probably end up fighting over a seat or something. Just be there to express what you feel and at the same time respectful of others’ personal space.

Overall Music Festival Etiquette Tip

If you’re the type of person who wants to experience different environments of music festivities, be aware that you can be a Greek while others are Romans. “Do as Romans do” is an adage very applicable for you. Just remember the music festival etiquette mentioned above and you’re good to go.

On the other hand, if you are uncomfortable dealing with other personality types, then you have to figure out first which one you really want to be in. The song you are currently listening to may not be the exact person you are. What you listen to is different from what you are into.

If you haven’t figured that out yet, get your best record player and figure out which genre fits you the most or hook up your music player to your soundbar and identify the songs that reflect you.

 

Author Bio

This guest post was brought to you by Erin. Erin is the founder of YouthTune, a music adventurer. She loves learning about music and audio devices, which she also shares with others so that they too can go on exploring the melodious world of music.

 

 

Filed Under: Fans, Festivals, Live Music Tagged With: Music Festival Etiquette

youbloom LA 2016 Press Release

22-Aug-2016 By Leave a Comment

FOR IMMEDIATE RELEASE – August 22, 2016

youbloomLA Music Summit and Festival enters its third year showcasing local and international bands and music industry speakers.
September 29, 30, and October 1st across Los Angeles.

Los Angeles, CA: youbloom, an annual international music festival and conference, expands its reach for youbloomLA 2016 to include Downtown LA, Northeast LA, and Culver City.

Now in its third year, youbloomLA 2016 is excited to announce its bands and speakers. “No”, and “Mars and the Massacre” are two of the musical highlights this year. The conference organizers have managed to maintain the level of intimacy and integrity expected from a youbloom conference while growing their reach considerably. The panelists are top notch and the areas of expertise covered have widened, and youbloom will be presenting special sessions on live and touring, music licensing, digital marketing, and a special panel on “Women in Music”. Music conferences are often underrepresented on the Westside, and youbloomLA is thrilled to partner with Hamilton High School for the Arts for the conference segment and with Musicians Institute with a number of its artists showcasing.

This year’s keynote speakers are Liz Garo, talent buyer/event producer at Spaceland Productions (The Echo, Echoplex, Regent Theater and more) and Darrell Brown, songwriter, arranger with worldwide music sales of over 72 million units. There will be over 40 speakers from all areas of the industry, including Loretta Munoz (ASCAP), Brad Rains (Atlantic), Les Borsai (Gridhub), Kevin Day (SkyRocket), and Jeremy Hammond (Western Front).

The youbloom A&R Team has also curated over 80 bands from 6 countries as well as the US, including, Brazil, UK, Sweden and Ireland and includes genres such as hip hop, rock, reggae, folk, bluegrass, pop, Mediterranean and more. Full list http://www.youbloom.com/ybla-2016/

A truly signature aspect of youbloom is the community it develops; their generosity and understanding of artists’ essential needs and comfort is paramount. To that end, the local LA bands will be adopting and hosting acts from farther afield. These ambassadors include Evol Walks, The Blue Dolphins, The Vigils and Turning Violet, along with about 25 more fabulous discoveries and hometown treasures.

The conference will be held Friday and Saturday, September 30/October 1 at Hamilton High School for the Arts (Culver City adjacent) from 11am to 6pm. Tickets are on sale now as follows: Delegate price $100 ($75 students with ID) with access to all of conference and gigs.
All 3 nights gig wristband $30. Otherwise buy tickets at door, $7 Old Towne Pub, Five Star Bar and The Lexington. Free entry to La Cuevita and Griffins of Kinsale.

Available online at http://tinyurl.com/jmarwar and at the door. At last, the music! On Thursday September 29th, and Friday September 30th and Saturday October 1st to wee hours of the morning, music lovers and discoverers can find it all at five locations: Griffins of Kinsale; La Cuevita; The Old Towne Pub; The Lexington Bar; and Five Star Bar. Cover charges range from free to $7. See ALL Artists

About youbloom: Learn. Connect. Play. That’s the youbloom motto; the creed for this community of music enthusiasts whose mission it is to help artists build a sustainable living. youbloom was founded in Ireland by doctor, musician, Phil Harrington and nurtured by visionaries like Bob Geldof and Nigel Grainge. What started as a modest online song contest in 2010 surged into an annual Music Festival and Conference in both Dublin and Los Angeles, bringing nearly 100 bands from a dozen countries to each event.

For more information contact Phil Harrington philh@youbloom.com
website http://www.youbloom.com/ybla-2016/
Twitter https://mobile.twitter.com/youbloom
Facebook https://www.facebook.com/youbloom
Instagram.com/officialyoubloom
YouTube youbloomTV

Filed Under: Festivals, Independent Musicians, Music Industry, youbloom Official, youbloomLA

The Rules of Etiquette for a Music Festival

27-Jul-2016 By 1 Comment

Music festivals can be a great experience, bringing together amazing people and forging friendships that last a lifetime. It’s a great way to connect with others; you have the opportunity to meet people you may have never had the chance to meet any other way. However, festivals can also bring out some pretty questionable behavior for some people.

If you’ve never been to a festival before, here are some of the rules of etiquette for a music festival that should be followed so that everyone can have the best time possible.

 

etiquette

Dress code

It’s important to know how to dress so at a festival. Wearing the wrong shoes or clothing can make all the difference to whether you enjoy yourself or not. One of the main issues is footwear; high heels are not a good idea, but neither are flip-flops, especially if you might be stumbling around before the show is over. You also don’t want to go barefoot.

The clothing you wear should be quick-drying and made from light material. You will also want to remember to bring a hat and sunglasses to protect your eyes from the sun. Beyond these things, embrace your creative side and wear what you like.

 

etiquette

Help your neighbor

Sometimes people need help. Whether they need a sip of water, help down from someone’s shoulders or they just need a light, people at a music festival will appreciate you lending a hand. So don’t be afraid to ask someone if they need help. If you help others, most likely, the favor will be returned with pleasure.

 

etiquette

Drugs and alcohol

It probably goes without saying, but just in case you weren’t sure, yes, music should be the main reason you go to a music festival. Some other reasons to go are to dance, spend time with great people and make memories that you’ll carry with you forever. Therefore, your safety and the safety of those around you should be a major consideration.

Many people use music festivals to indulge in illegal drugs and adult beverages. This type of open environment is known to attract wild behavior. It’s important that if you do decide to partake that you are respectful to the other people around you who want to enjoy the music. Just make sure that you allow them to enjoy the festival. Be responsible. Know your limits.

And on a conscientious note, if you do end up drinking during the festival, make sure you get rid your empties. This also goes for those who drink bottled water or soda. Don’t throw your empties on the ground.

 

etiquette

Put the phone away

Many people have become compulsive about taking pictures with their phone. It’s okay to take a few photos here or there. However, you should not view the entire event through the screen on your phone. Make sure that you feel the music and enjoy the moment. Engage with the people and events going on around you. You are not going to forget the festival if you are taking part in it instead of filming it. Just put the phone away and enjoy yourself.

 

etiquette

Watch the show

Many people forget this important rule. Concerts are not just for listening, but you should be watching the music being performed. If you are not facing the band because you are talking to your friends during the show, you may end up making others angry. Turn around and watch the concert and let your friends watch the show, too.

There are two types of people that irritate others at a music festival: people who don’t dance at all and those who go wild when they do. If you get a little crazy when you dance and you want to spend the whole night wildly moving to the music, that’s fine. Just don’t do it when you’re shoulder-to-shoulder in a crowd of people. There’s not enough room for it. Find pockets that you can slip into with others who want to go to town with their wild moves.

 

etiquette

Make some friends

You don’t have to be a stranger for long. You can meet lots of new people at a festival. Dancing with a group of people, helping someone out or just striking up a conversation in between sets can help you to meet new friends that you may have for life. These little acts of friendliness can mean more to some people than you may think.

Music festivals can be a great time for all and give you the opportunity to make new friends and enjoy your favorite bands. Follow these rules of etiquette so that you and everyone else around you can have the best time possible, making memories that will last you for the rest of your life.

Filed Under: Fans, Festivals, Live Music Tagged With: live gigs, live music, music festival, music scene, superfan, youbloom

British Festival Hygiene: Top Tips

06-Apr-2016 By Leave a Comment

Festivals are all about having fun and enjoying yourself but they aren’t always the most sanitary environments. With everything from rain, mud, hot sun and days without a proper shower, you need all the help you can get to keep up your personal hygiene.

When a double layer of deodorant no longer cuts it you’ll need some ideas for how to stay healthy and hygienic – here are some of our top tips.

Avoid jeans

It’s all about choosing the right clothes. It’s important to remember that even though festivals typically take place in the spring and summer months, in Britain, yeah,  you can expect it to rain.

british festival hygiene

it never fails

You’re going to need to bring a waterproof jacket, but it’s also a good idea to choose clothes that are light and fast-drying. Jeans might look cool, but are neither of those things. There’s nothing as unpleasant as walking around in heavy, soaking jeans – it can lead to a really awful festival experience. In most cases, shorts are a much better idea as they’ll keep you cool when it gets hot but will dry off quickly when the inevitable downpour strikes.

Bring your wellies

Good footwear is vital for your festival wellbeing so make sure you bring a pair of wellies. Failing that, a pair of sturdy walking boots will be fine – just expect them to get quite muddy.

If you don’t have wellies or walking boots you will need to buy some, but make sure you break them in before the festival. If you don’t, you’re likely to end up with painful blisters which won’t be much fun when you’re on your feet all day.

british festival hygiene

boots are best

On the same note it’s a very good idea to bring more changes of socks than you think you will need. Even with boots or wellies, it’s probable that your feet will get wet at some point and if it rains especially heavily you could find yourself in need of dry socks quite often.

Important products

There are some products and items that are absolutely essential to keep your health and hygiene at optimum level at a festival.

Probably the best multi-purpose tool in the festival goer’s arsenal is the wet wipe. Covering all manner of sins, wet wipes are even effective as a shower alternative. Along the same lines it is also a good idea to bring along dry shampoo. You will also benefit enormously from hand sanitiser – perfect for when you just need to clean your hands quickly before eating or drinking.

british festival hygiene

that shower in a can feeling

Finally, you absolutely need to bring toilet roll. There are good and bad festival toilets but you are always going to need to bring along your own toilet paper; do not make the mistake of assuming it will always be provided.

Watch out for the sun

Everyone wants there to be plenty of sunshine during their festival experience but if you are lucky enough to have fantastic weather you need to be prepared for it as well. It’s amazing how hot it can get and you need to make sure that you keep nicely hydrated (and not just by drinking beer). Drink plenty of water throughout the day along with any alcohol.

 

You also need to remember to apply plenty of sun cream. Pick one with a high factor and re-apply at least once a day. You’ll thank yourself when you see fellow festival goers sporting burned backs and legs.

Filed Under: Fans, Festivals, Live Music

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