Looking For Agents? Impress A&R Scouts, 5 Tips Right Here

12-Jul-2020 By Tanay Mulukutla Leave a Comment

Performance

This is more than just technical ability and having good music, but the ability to express these things by actually enjoying yourself on stage and playing the crowd. Hyping them up and drawing them in close when it’s appropriate, getting them to follow your energy, and giving them a dynamic and exciting show!
Beyond the music, being on stage is about having presence. Your body language speaks volumes, and if it’s in sync with your music and vibe the performance is that much stronger. Agents love this in performers.

Styling

This is a big part of your image and branding and is a tool for sticking out from the crowd. You can get away with jeans and a hoodie sure, but that’s not memorable. Ultimately it’s the music that’s important, but if your style is in sync with your music and performance it just leaves that much more of a mental impression on agents and anyone who goes to gigs for a living.

Bring A Crowd

Obviously a large part of what an A&R scout is looking for is your ability to pack out a venue. If you’re a small band, try and go for smaller venues, it looks much better to have a small room jam-packed with twenty to thirty people, than a large venue with the same amount spread out. Know how many people you can get to your shows, and go for the venues that relate to that number. You will grow as you keep playing, and as you do, the more likely it is that you’ll play a gig where you’ve got a scout hanging about, and when it happens you’ll want to make sure the room is full of die-hard fans that are there to see you play.

After Show Engagement

The show isn’t over until you’ve left the venue, at least not in the eyes of an A&R Scout. They’ll be watching how you conduct yourselves and manage every aspect of your music, from before you get on stage to how you meet and greet the fans afterwards. If you’re selling stuff that’s great, scouts love a band that takes charge of their affairs, it shows that they’re serious about their music and are thinking of the future. I’ll always remember what my music business tutor told me about merch though, “Don’t ask them to buy your stuff at the end of a set, just say ‘We’ll be over by the bar if anyone wants to chat’, and when they come over, don’t ask them to buy it, if you’re holding it casually in your hand they’re much more likely to ask you about it and buy it as if it’s their own idea. You’re musicians, not salesmen.”
This is a tactic that is tried and tested. People don’t go to gigs to buy merch. But they do go to see their favourite bands, and if you invite them to have a chat, and they’re wondering what to talk to you about, and see your CD in your hands, they’re much more likely to offer to buy it, than if you’re shoving it down their throats. If an A&R scout or an agent(s) sees you selling loads of CD’s, bingo!

Memorable Part of the Set

I had a friend who was in a hard rock band, and he always ended his sets by jumping into the crowd, more often than not he got them hyped up enough to be able to surf them. But even on the nights when the crowd weren’t up to the challenge, finishing a song lyric lying in the middle of the floor with the wireless mic (a very important part of this technique) was a hugely memorable moment of the night, and will stick in an A&R scouts head long after the gig, and he’s forgotten about all the music and clothes and flourishing touches. I’m not saying you need to literally break a leg every time you ‘jump’ on stage. But having something imaginative, or extreme or clever, or whatever little thing it is that suits your style to capture the attention and hook your scout it’s going to work in your favour. (As long as you don’t actually break your leg, I want to stress that, as that can go pretty wrong, and you probably won’t be hearing from the scout or agents if you can’t stand up afterwards.)

Live gigs are a very important part of any musician’s career and the shows should always leave fans desperate for more. Make sure every gig is better than the last, constantly up your game and who knows… you may even find yourself turning the head of your ideal A&R scout and end up working with agents across the board!

Thanks to Laurence Malpass from Music Gateway for this article and Jon Skinner (Music Gateway’s CEO) who spoke at the youbloom Conference back in 2014.

Check out youbloom Connect and/ or sign up here: https://www.youbloom.com/artist-apply/ where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road.

Being A Great Lead Singer Is Rough Business: Learn How To Be One

11-Jul-2020 By Tanay Mulukutla Leave a Comment

(Post via Mike Murphy) Fronting a band is no easy task and Mike examines the issue of how to be a great lead singer. Anyone that thinks to be a great lead singer is easy does not understand the skill. Sure, anyone can stand up in front of a band and pose as a lead singer and vocalize in some manner, but that is not what makes them great. Mastering the skill takes developing charisma, timing, having a solid understanding of the material being presented, delivery of the material, and a voice that fits the genre. We have all seen lead singers we have loved and hated. It’s a rough business.

How many of us have looked at and listened to a band and evaluated the singer to a higher standard? I think we all have; it is instinctive. Why? I think many people, especially non-musician types, do not recognize being a lead vocalist as a real instrument; like drums, guitars or keyboards. Being the lead vocalist is perhaps the hardest instrument to master! A band can have all great musicians, but if the singer sucks, the overall opinion of the band suffers.

Sure there have been lots of bands who have made it in the music industry without the luxury of a serious and strong lead vocalist. Some last only a short time and have lineup changes. Other bands, adapt the music around the singer’s voice and make it work. I won’t cite specific examples because my opinion may differ from someone else’s as to what is good and what is bad. However, I can think of great punk bands and rock bands that made the music work around the abilities of the singer.

When I evaluate a lead singer’s talents, I first decide how his or her look fits with the band. Let me give you an example. If you are watching a heavy metal band and the singer is dressed like he is in a surf music band, in Hawaiian shirt, shorts and flip flops, I might wonder what is going on. I would be distracted by that personal presentation because it does not fit the genre. I don’t care how good the singer is, he or she is a fish out of water. A singer has to look the part depending on the music being played.

I want to know if the lead vocalist can really sing and/or is singing on key. Granted, different genres have different ways of “singing” the lyrics. I get that, but the important part is how he or she will manage that vocal ability throughout the show. Is he or she going to lose power with their voice or lose it entirely? Singing death metal and pop music are two completely different styles and presenting the vocals are very different. Some would argue that yelling vocals and screaming are not singing. It is expression and singing is just that; expression. Some singing is just more melodic than other styles.

I grade hard on what the lead vocalist is doing with themselves while performing or while the band is playing and they are anticipating the next line. Is the posture good and appropriate for the tune being performed? Certainly, you would not want to see a vocalist presenting an aggressive posture while doing a soft ballad! Turning your back on the crowd is a big no-no in my book. Back away and go get your sip of water, tambourine or whatever you need to do. How much does the singer interact and look at the crowd; not just the people upfront, but the sides, the middle, and the back of the venue? Using the entire venue is critical.

Being a lead singer is definitely not easy. It is very much a skill. Mastering that skill takes a lot of hard work and dedication. Many will fail a bunch of times before he or she finds the right fit and can consistently perform the craft. In many ways becoming a professional lead singer is a survival of the fittest activity. The music industry, especially for a lead vocalist is a rough business. The strong will survive unless he or she has self sabotaging behaviors. That’s a topic for another blog. Happy singing!

About the author
Mike G. has been writing songs for 35 years. He studied voice at United States International University in San Diego California and has a Bachelor of Science in Business Management from the University of Phoenix.

One That Will Inspire You Forever: Keith Cullen and His Story

10-Jul-2020 By Tanay Mulukutla Leave a Comment

(Post by Ciara Sheahan) We’re looking for inspiration around us, aren’t we? Here’s a little something from us to inspire you forever, and more so inspire all independent musicians to truly chase their dreams, they do come true. Don’t believe us? Read on.

Keith Cullen is a singer-songwriter from Dublin who we had the privilege to host at youbloomLA a few years ago. Keith is the guy who gave it all up to follow his dream. He ran a very successful marketing company with his sister Jennifer in Dublin. They started with nothing and built their business into a profitable operation, bringing them both money, success, and a good lifestyle. So, you’d think all this would make you happy, right ? Well, actually it didn’t.

Keith-Cullen

Keith had a niggle. And it wouldn’t go away. A musical niggle, a yearning to write and perform. That voice in the back of his head that wouldn’t shut up.

A few years previously Keith Cullen had been offered a place in the London School of Music but get this — he didn’t believe in himself enough to pursue the opportunity. He chose the business option instead. In 2010 he decided to let the voice in his head take over. He quit the marketing business to focus on what he really wanted to do. “No regrets, ” he says, “I never wanted to look back on my life and have regrets”.

He started writing again, got a few professional opinions, worked on his voice, wangled a few introductions in the right places, worked the local scene as much as he could. Now as everyone knows, behind every good man is an even greater woman. Keith was blessed in this case as Jennifer took a leap of faith with him. She studied professional management in Dublin and completed her music management studies in London. All whilst juggling the combination of managing Keith, running their Believe Management Company, and rearing her son.

As a result of all their efforts and focus , Keith got a bit of a break. He landed the support slot for Shanyne Ward for three nights at the prestigious luxury venue, The Olympia Theatre in Dublin.

This was his first taste of it. He got involved with festival promoters and played relentlessly at numerous festivals around Ireland. During this stint he worked line ups with acts like Bressie, Keywest, Jack L, Jedward and Ryan O’ Shaughnessy. He showcased his own new material and engaged with his audience. Keith and Jennifer were clever here, because they quickly realised the value of social media. They used the festival platform to build Keith’s substantial social media presence. He has 3,181 friends on Facebook and a Twitter following of over 35,000. That’s a lot of fans. Fans = customers = sales = success = sustainable dream of being a performer.

In the last few years Keith Cullen has been signed by Notting Hill Music in London, he has acquired an agent in the US. He has invested significantly in his videos and self-released singles over that time. He has proven his weight and worth to any prospective labels. He is working his dream-like he worked his business and building from the ground up.

He supported Hozier at The Academy in Dublin, he has several industry legends to visit when he gets to LA. He was part of the Guinness Amplify program and just recently performed for the BBC. He has no illusions about realizing his dreams. He took a big risk. It will pay off, his talent will endure and everyone will ask about his “overnight success”. It’s truly something to be inspired forever. Check him out on www.kcmusic.ie

About the Author
Ciara Sheahan is a self confessed indie rock n’roller. Live music addict, writer, blogger, festival veteran. Native to Dublin, my degree in Journalism is from The University of Sheffield. With a proven track record in business and a creative side that refuses to recede I’m firmly focused on my future in the music/creative industry.

Maintaining some control of your own booking and touring can be made easy for those who choose to hire a manager and those who fly solo through youbloomConnect and/ or sign up here: https://www.youbloom.com/artist-apply/ where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road.

How to promote your music and get clients as a songwriter

24-Jun-2020 By Tanay Mulukutla Leave a Comment

(Post via Ryan Stable , written by Uche Ibe) How to Promote Your Music – It’s really frustrating, right? You are a songwriter and you write really good songs. People who have listened to your songs such as your friends and family tell you that you have the talent for writing awesome songs and lyrics. But the problem is that you have not been able to get clients to hire you to write songs for them. And this is giving you sleepless nights and leaving you frustrated.

The simple truth is that if you do not know how to promote your music and let people know about the services you offer, then no one will hire you. It’s that simple. In this article I will be showing you some easy ways on How to Promote Your Music and get clients as a songwriter.

1. You need to niche down and dominate it in order to get clients as a songwriter

Before we get started on the tips to market yourself, there is something very important you need to know about. That is you need to pick a niche and then dominate it. By this I simply mean, picking one genre of music and becoming a master there. You do not want to be known as that “music songwriter”, instead you want to be known as that jazz or country or rock music songwriter. By picking a niche and dominating it, you become the go to guy when clients need lyrics in that genre of music. This gives you an edge and helps you stand out amidst the many songwriters out there struggling to get by and will allow you to get clients as a songwriter.

2. You need to go digital to get clients as a songwriter

Thanks to technology and the internet, with a website and written content you can reach millions of people everyday. So you need to take advantage of this opportunity. Start by getting a blog and provide value for your fans and audience. The keyword here is “value”. You want to provide so much value for prospective clients that they see you as an expert and the go-to guy when they need your services. Also by having a website and a blog, you can upload samples of your writings and lyrics that people can download and assess your work. Most importantly, you can begin to build a fan base by collecting email addresses on your website and giving then tips and advice that they can use to stay in touch with you and your brand. By building your fan base you have an army that will spread the word about you to their friends and increase your reach.

3. You need to embrace social media to get clients as a songwriter

Social media is probably the hottest thing right now. If you are looking for the fastest way to spread your name and become known then you need to jump on the social media bandwagon. By having social media profiles on the major platforms (Facebook, Twitter and Instagram), you can easily get heard by a lot of people. Just imagine that recently Facebook announced that they have about 1 billion active users on their platform. That’s really huge if you ask me and you do not need that amount of people to become successful. All you need is a way to reach some of those people, preferably within your local community and build up your fan base. By posting your lyrics and songs you have completed online, you get to have people connecting with you and your brand. Maintaining a social network presence is one of the most time effective strategies that you can employ to get yourself known and attract paying clients to your business.

4. Get out there and network to get clients as a songwriter

This is one idea that a lot of people find very difficult. Most people (myself included) would prefer to sit in my house and do all the interactions by mail or by phone. But unfortunately, this does not work very well. As a songwriter trying to get clients, you need to be ready to meet people and do a lot of networking. Now I am not advising that you travel around the country just to network. You can and should start small by meeting people around your community. One phrase that I like so much is “It’s all about who you know”. While this might sound like a cliché, it is absolutely true. You need to keep your ear to the ground and go out and network with people in the same industry as you. One thing you need to know about networking is that you want to avoid coming across as a needy or offensive. Think about what you can offer to the other person even before you pitch your services. This way the relationship is more of a win-win situation than a needy one.

5. Pick someone and develop them to get clients as a songwriter

This point is all about working with an upcoming artist and providing lyrics for them. The advantage of this is that you get to flex your creative writing skills while using the artist as a stage to project your lyrics. The truth is that when starting out, you are going to find it a little difficult to get noticed by the big boys in your industry. The best way to get on their radar is to have an upcoming artist who you can easily work with sing your lyrics. This way you are not just pitching them lyrics, you are also showing them a complete work and how your lyrics sound with instrumentals. This helps you become recognized as an expert and someone that they actually want to work with.

Conclusion

Promoting yourself is crucial to your success and will help you get clients as a songwriter. It is probably more important than stage performance or understanding song theory. The truth is that if nobody knows you, then nobody hires you. If you liked reading this blog post, here’s a similar one on digital marketing tips for musicians. Give it a read!

How to promote your music and get clients as a songwriter is a guest post by Uche Ibe.

Uche Ibe is a passionate singer and blogger as www.welovesinging.com. He enjoys teaching people how to sing and helping them become better singers. You can connect with him by visiting his blog or sending him an email.

Independent Artists: How to Write Grant Proposals

22-Jun-2020 By Tanay Mulukutla Leave a Comment

(Post Via Lori Wade) So you’ve got a great proposal for a music project, but how are you going to get it off the ground? If you have a good idea, you need good financial backing to get it off the ground. There’s a lot of money being given out on music grants, for instance, the UK Arts Council planned to invest over £1 billion in 2016, but nevertheless, the grant application is a highly competitive process. Whatever this proposal contains and whatever music you’re planning to embark on, you’ll need the most important tools to get funding and this will come from a grant. A grant will take the financial load off of you and increase your chances of success. So you’ve got a great proposal for a music project, but how are you going to get it off the ground? Whatever this proposal contains and whatever music you’re planning to embark on, you’ll need the most important tools to get funding and this will come from a grant. A grant will take the financial load off of you and increase your chances of success. Let’s consider how to write an outstanding proposal that will engage the audience and help get your project started.

Research That Could Help

In order to secure the best grant you can, you’ll need to do thorough research about what kind of opportunities are present. Create a definitive list of all the grant bodies and funding opportunities that exist within your local area – just like when you look through a list of the best up and coming bands, it’s good to have a base that you can target in the future. If you’re at college, a lot of colleges have grant schemes for promising students, so look into these. Perhaps you’re in a strong music scene where a lot of other live musicians have been given grants in the past? Ask around and see where these musicians may have gained funding. Yes, you read that right. With every grant body, there are strict criteria for what is needed to make an application, so do take time to meticulously check if you qualify. It may take a long time, however, there is nothing worse than writing out a bespoke grant proposal for a body that won’t be able to award you one in the first place – it’s simply a waste of time. Paying attention to the eligibility criteria will give you the best chances in terms of knowing what you can apply for. Get organized, create spreadsheets, and make some calls if need be – whatever it takes to secure the best grant for you.

Don’t Sit Behind Your Computer

It’s important that you don’t just sit behind your computer and expect a grant to appear before your eyes. Be proactive in your approach when you look through your list to see the grant bodies that are applicable to you. A great way to help yourself is for someone else to help you. Apply for a granting agent and let them see how they can help you send your application and make it stand out. There are many professionals with a lot more contacts than you, so it can be wise to make use of agents to assist you in your grant application process.

The Application Process

Depending on which body you’re applying for, you will need to state the reasons for your project and its value in a succinct and professional manner. Try to convince grant bodies that it is your project that they should get behind and only yours. Think of how your project can add value and drive this through in your application. Be sure when you’re looking through the assessment criteria that you nail every point on the head. There is no room for complacency and error because these grant applications are highly competitive. You shouldn’t feel down about rejection either – research has found that almost 80% of applications are rejected by grant bodies. Do not procrastinate and write with a professional feel, giving yourself ample time to tailor each grant application to the body you’re sending it to.

Submit and Wait

Before you submit your grant, double check that you have included all supporting materials that can aid your application chances. Have you put in enough videos or recordings? Are all your references up-to-date? Whatever the application requirements are, be as professional as you can in your approach and think about how you can achieve all the requirements sufficiently.

Success?

When you get the grant that you wanted, it’s necessary to report on the project after its completion. Just like with your grant application, it is vital that you produce this report with the utmost professionalism so that you can have the best chance in the future to apply for further grants. Grant bodies and funders would like to know how you have made an impact with their funding. Collect necessary data and include it in your report in order to reassure the body that they have made the right decision. Whatever information you can provide, whether it’s quantitative information on interaction with your music or references from those that have heard it, put the necessary details in.

We’re not through yet! Think about the long term when you are writing this report and try to establish a long lasting relationship with the organisation that has given you funding. Often, a lot of the organisations are in a close circle, so a good reputation will allow you to access greater funding for your projects at a later date. You don’t want to burn any bridges – quite the opposite. Even if you haven’t received the money you’d hoped for or if your project hasn’t gone as well as it could have, keep good relations with those that have helped you.

Author bio

Lori Wade is a content writer for custom-writings.net who is interested in a wide range of spheres from education and online marketing to entrepreneurship. She is also an aspiring tutor striving to bring education to another level like we all do. If you are interested in writing, you can find her onTwitter orGoogle+ or find her on other social media. Read and take over Lori’s useful insights!