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Street Team: How To Get An Army For Your Band

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(Post via Ryan Stable, written by Michele Enouch) Having a street team is a great way to promote. You have less stress and things to worry about, and most fans are more than willing to help out. Just make sure you are ready and prepared before starting a street team. Is your music good enough yet? Do you have the money to purchase promoting material? Do you have anything to promote? All of those are crucial to have before starting a street team. Always make sure that people know you have a street team and that you’re always recruiting people for it.

Online Street Team

When starting a street team, it is best to start online. The fans who signed up for your email list are best to start off with because they are already invested in you and are keeping up on you. It will be easier to contact those people and you can invite them individually. A social media street team should be done next. There are ways you can make forms for them to fill out on your social media and make multiple ways for them to join. It’s also easy for fans to keep up to date and for you to post tasks for them to do. It will also help your email list grow. Having members post things at the same time on multiple social medias will help give you more of a buzz and will get others interested. Getting an online street team gives you a wider range of things to do. You can have fans share videos, tweeting and re-tweeting, and share posts. It’s a great way to get feedback on things that you want to do. They can help you decide and create posters and shirts, as well as coming up with new merchandise to sell.

Offline Street Team

Having a street team on the streets is still very important. It’s a lot easier to find out what place you’re more popular online so you know where to start the street team. You want to find fans who are willing to go out and post fliers or pass out stickers and talk about you to other people and call up radio stations to request your song. They will make things more personal when promoting and it will help with getting more fans. You have to make sure that you have the money to provide the promotional tools for them to pass out. Asking fans to promote you isn’t all you need to do. You want to make sure to reward them as well since they are using their free time to help promote you. It can be anything. A shirt, tickets, CD, stickers, etc., will all work and will make people want to do more. You can even turn tasks into contests and give out prizes for whoever did the most. Keep them interested to have them want to help you. Make sure not to do give out the same thing too many times or it will get old and they won’t be doing it as much. Make sure to do meet-and-greets with them so you guys can connect and they’ll feel more excited to help.

Engage With Your Street Team 

Finding people who are most influential will help the most. They will be the ones who will talk to people about you and get them interested, whether it’s online or off. They’re the ones that their friends go-to for new music. You want to make sure that when you get people to join your team that they are willing to do things to help you out. You don’t want them to be rude and give you a bad name. They will be trying to help, but you don’t want them to be pushy are make people upset in any way. It will look bad on you. It’s not always easy to monitor that, but when you start hearing about it, you should try to fix it. Always make sure your team members know what you expect them to do for you and the Do’s and Don’ts of what you want before they sign up. And always keep them updated with events or anything coming up.

You want to make sure that there’s always a way for your members to contact you or anyone else. Email is always a great way for them to keep in contact, but creating a FaceBook private group for just the members is a great way for them to keep in touch with each other and get help from each other. Having groups set up for specific cities will help the members feel more connected with each other and can even get together to come up with ideas on what to do. Emails are great for members to report what they’re doing. They can send written reports and photos of what they’re doing. It will help you keep track of what’s going on and where. Having a forum will help each other stay in connect and have easy access to anything they have a question about and maybe even before they ask it. It’s easier to find what they’re looking for.

Make sure to reward them for their help and that they know you appreciate all that they are doing for you. If you get the right people to work on your team, they will do anything to help you out, so you want to make sure you can do anything to show your appreciation. It will be hard to get noticed without their help.

How Independent Musicians Can Build a Street Team is a guest post by Michele Enouch

Michele Enoch is a music business graduate from Musicians Institute who has managed and promoted bands for years. She is now working on her photography and helping performers advance in their career. Her passion has always been music and she is exploring all aspects of the industry. Michele appreciates all kinds of music and seeing music in all kinds of environments. She enjoys crocheting hats and toys, reading and writing mystery and horror stories, taking pictures of everything she can, food from around the world, and adorable animals. She is always on the look out for anything new and exciting

Check out youbloom Connect and/ or sign up here: https://www.youbloom.com/artist-apply/  where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road. If you are a fan, you can sign up right here: https://www.youbloom.com/request/

 

 

2025 Music Marketing Guide for Indie Artists: From Branding to Bookings

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(Post Via SARA HARRISON) You may come up with the best marketing strategy that is fit for your band, but the most important thing is to come up with a brand and something you can do consistently.  All efforts you’ve done for your marketing campaign will fail if you don’t follow through with your plans. If you’re in a band and you want to be popular in the music scene, you have to face countless others who want to be just as famous as their stars. Your best bet is to have a good marketing strategy.

Awareness:  Who  Is  Aware of  Your  Brand Of  Music ?

Music isn’t your only tool to be known by your fans. You can also invite people to attend your gigs and review you as a band, so they can spread the word.You can reach out to local bloggers and influencers with free tickets to your gig, or a free EP to give access to your music.  Snapchat becoming a widely used service even by popular news sites, which means a lot of users are going to look for you here as well if they are your fans. Facebook is your friend, but you shouldn’t stick to groups and pages. You can use the power of live streaming, sharing commentary and creating the atmosphere of being engaging by always staying up to date with Facebook’s latest trends and using them to engage your fans.

Responsiveness: Are You Communicating With Fans?

Of course, you can’t exactly form a fan base if you’re not appealing to your prospective fans. It’s not always about your music, but how you convey it. You should be a group that people want to follow and check out. You should convey a personality of sorts when you interact with your fans, even in social media. Artists and bands may want to consider how large is their fan base first before releasing their tracks. If you want to make a partnership with labels, your social media numbers maybe your version of credibility for partners and sponsors. One way to do this is by making design contests. You can challenge artists to create
posters or shirt designs for your brand, and print the winner. If you’re reaching out to potential sponsors to support your shows or merchandise, preparing a professional sponsorship letter sample in advance can greatly improve your chances of getting funding or partnerships.

Exposure: Where Do You Bring Your Music?

So you have a band, and you want to be known. You have tracks ready, and you may have been doing gigs of your own as well. However, this shouldn’t count as your overall exposure, as you may need to do something more to fully expose your fans to your music. For instance, you can do unique song covers such as acoustic versions of your favorite non-acoustic songs, or slow versions of fast music. Spotify has grown to be the best alternative option to the radio. It’s one of the only bonafide music platforms to share your playlists to your fans inside and outside Spotify.  You can team up with popular podcasters to have your music featured in their episodes, or you and your band can make a podcast as well. This is a handy way to have something to engage your audiences with that is not always your music. Additionally, aiming to play even a small set at one of the biggest music festivals in America can supercharge your visibility. Being listed on major festival lineups not only attracts new fans, but also signals credibility to promoters, sponsors, and the media.

Online Is Not Always the Best

This may seem counterintuitive, but this is something everyone should always remember, your offline presence should be just as strong as your online presence. Help your fans know that you are available in the real world to interact with. You should try establishing a home base where you’re always expected to appear, so fans can go and see you. Discmaker suggests you can go to local fests, events, venues, and bars to do gigs so people can discover your music. This is of course in venues outside your “home base.” Even niche festivals like Seabreeze Jazz Festival 2025 can be a great place to meet a highly engaged audience—especially if your sound aligns with their genre. Don’t overlook these genre-specific opportunities that help you stand out from generic lineups.

You can also try out geo-targeting your audience in emails, newsletters, and Facebook events. This means, with the right guidance, you can attract and focus on potential fans in areas closer to the place you will have events in. If you’re selling tickets for local gigs or small tours, be sure to explore youbloom, one of the cheapest ways to sell tickets online, so you don’t lose profits to high platform fees while keeping access easy for your fans.

If you’re looking for a simpler way to join these networks, check out youbloom Connect and/ or sign up here: https://www.youbloom.com/artist-apply/  where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road.

The AuthorSARA HARRISON
Sara is a music enthusiast who loves to play guitar and the piano. She has alarge selection of music CDs with Rock and Blues being her favourite. In her spare time, she’s studying to be a music teacher and enjoys visiting music festivals. She currently writes for Undercover.net.au and enjoys life.