Artist Community: Promote Your Music on YouTube for EDM Festivals (2025)

20-Jul-2020 By Leave a Comment

(Post via Robert Loustaunau) Electronic Dance Music (EDM) has exploded into one of America’s most dominant music genres, with festivals across the country drawing millions of fans annually. From Chicago’s underground EDM scene to Houston’s thriving electronic music community, EDM artists are finding unprecedented opportunities to connect with massive audiences. YouTube, by far, has always been ahead of the curve in being able to successfully serve as a bonafide platform for cool content creators and EDM artists community alike.

For the artists’ community though, YouTube finds itself in the midst of this roaring upsurge of streaming platforms such as Spotify and Apple Music, where one would wonder if YouTube is still as lucrative. The answer is yes, however, the catch really is that if you don’t use the platform in conjunction with your favorite streaming platform (read Spotify), it may not entirely serve the purpose. It’s 2025, and with the rise of virtual event marketing and streaming platforms, the music landscape continues evolving, while you can’t go out there and play live, YouTube has been doing something special for the artist community. YouTube For Artists comes with a super-advanced analytics suite, an exclusive community, and official artist channels. Read on to know how exactly you can leverage this.

Promoting your Music on YouTube

Promoting your Music on YouTube isn’t exactly revolutionary. In recent years, the content-sharing platform has beefed up its incentives for creatives looking to grow a subscriber-base and monetize their music. For the DIY musician, the challenge is rising above that seemingly infinite noise of YouTube content and its pesky algorithms. Here we’ll outline how to make your channel a hub for promoting the biggest music festivals in America and unstoppable, watchable content that the algorithms just can’t keep at bay.

Put Your Best-Flick Forward.

Whether you’re promoting EDM concerts in Chicago or planning to sell jazz fest tickets, your channel should immediately showcase your best work. Have your best or newest music playing at the start of the page or readily clickable. A majority of viewers decide whether or not they’re going to subscribe to a channel in the first 30 seconds of scanning the page. If they’ve ended up on your page then that’s already a great start for you. But now you need to hook them. Have your newest release or most popular upload playing automatically as they enter your channel. That, or have a welcome video that immediately makes the page personable between you and the viewer.

Clear Call-To-Action

You don’t want it to be hard for your viewer to find more of what they like. At the start and end of videos, as well as throughout your profile, make your call-to-action easy to see, and simple to click. The Backlink channel with Brian Dean has a really useful tutorial that explains the “In and Outs” of creating an effective call-to-action as well as tips on all aspects of YouTube strategy. A call-to-action can be linked to your Instagram, Spotify, and your website ( get one if you don’t have one!). Also, end your videos with explicit calls-to-action for viewers to leave a comment. Anything that will provoke further engagement among viewers is key.

Keep it Consistent

Whether you’re covering famous music festivals or local events like Arts Beats and Eats 2025, choosing a day and time of the week to consistently upload content will more likely gain you a consistent fan base. Followers and fellow artists from your community are more invested in you if they can rely on you to stick to an upload schedule. You’ve most likely spent a lot of time developing your band or music to fit a certain style. You want the feelings fans associate with that style to transfer over into your YouTube page. Work on developing your page to mirror your music. This could mean creating a layout with video thumbnails and color schemes that match that of your album artwork.

No Returns Without Tags

The tags you choose to represent your videos with will be your first line of attack in ranking among the ocean of YouTube videos. You want to cast a wide net but you also want to be casting it in the right place. Tags are the primary source that YouTube algorithm’s use to place your video.

Your first tag should match the keyword you have chosen to represent your video and should also be included in the video title. If the video in question is your “Music Vlog at the Hollywood Bowl,” than an appropriate first keyword might be “Hollywood Bowl or “Music Vlog.” For your next view tags, use variations of that keyword. Perhaps “Gig Vlog,” “Vlog,” or “Hollywood Music.” For your final few tags, use general terms that encapsulate the big picture of your video: “live music” or “LA music scene.” For festival coverage, consider tags like “biggest festivals in America“, “EDM Houston“, or “festivals in the United States“ to capture broader searches.

Another way to get your tags working for you is by using the same ones as other popular videos that are similar to your’s. Websites like TubeBuddy and vidIQ allow you to quickly check the tags of high ranking videos allowing you to slap on the same tags for a chance to show up beside them in a search.

Keep it Short Lengthy

This isn’t Twitter folks. 140 characters isn’t excessive. In fact, research has shown that writing longer descriptions for your videos actually helps your ranking. 100-200 word descriptions work well, especially when covering topics like RFID wristbands at festivals or streaming vs cable music consumption. This is because the more specific you are, the more YouTube bots have to work with when sorting you for organic searches.

By the same logic, longer videos, usually 8-15 minutes long, rank better. Just by making longer content you are quickly increasing the chances that your video will get more watch time. So if you’re wondering how to turn that 3 and a half minute music video you’re premiering into ideal-length content, get creative. Add bonus content to the ends of your music videos; a behind-the-scenes feature or heartfelt message from you and your band to your followers serves two purposes. It gets that run-time up closer to the sweet spot and it humanizes you and your content, giving fans a connection to you and your band that would otherwise be lost in cut-and-dry music video.

Co-Market

Make this Space a HomeMany YouTubers rely on one another to promote their own channels. Teaming up with other artists, collaborating, or guest appearing in each others’ videos is mutually beneficial when both parties exchange niches of fans and followers. Websites like youbloomConnect make this co-marketing simple by matching you with compatible artists that suit your style and are based nearby. This makes collaboration seamless and if you end up finding a good match, youbloomConnect will even help you to set up gigs with the other artists. Check out our Connect Guide to learn more about everything youbloomConnect can do for artists.

Finally, you want your channel to be more than a glorified playlist; that’s what Spotify is for. YouTube is the perfect platform to show your followers the minds behind the music and to establish a personal connection with subscribers. Feeling a relationship with a YouTuber promises a much higher return rate of loyal viewers between uploads. This can’t be done with a music video alone. Create band interviews, behind-the-scenes gig vlogs, or an informational video. And don’t forget to end each video with some specific call out to your viewers: “Leave a comment about your favorite part of that gig, what band we should collaborate with next,” etc.

If you’re looking for a simpler way to join these networks, check out youbloom Connect and/ or sign up here: https://www.youbloom.com/artist-apply/ where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road.

Improve Your Band Rehearsals: 11 Tips On Getting It Right

27-Jun-2020 By Leave a Comment

(Post via Robert Loustaunau ) So you’ve got a band. You’ve got a following. Heck, you’ve even got goals! But recently, you’ve hit a plateau and just aren’t playing any shows (not your fault at all!). But, maybe you need better sleep or better equipment, or maybe you just need to get…better. Your band needs to go into rehearsals! It’s time to unite this raw artistic fervor into a little something called rehearsal. Conducting an efficient rehearsal is paramount in improving your band’s sound. To help with this, we’ve outlined a few methods to make your sessions run like butter.

1. Scheduling

Step 1: Make a rehearsal schedule –>Step 2: (And this is the hard part) Stick to it. Going into a rehearsal with a plan is often the difference between rich, productive studio time and a jam session with the crew.

2. Build a List of the Songs You Want to Work

The more familiar your band is with the material to be rehearsed, the more songs you can expect to get through. Allot a certain amount of time you plan to spend on each track and stay true to it. Ask yourself: is this session about creating new music, work-shopping what’s already been written, or polishing off the finished stuff?

3. Document Any Issues for Next Band Rehearsal

Apps like SetBoss and Musician’s Diary make this easy by providing shareable templates and spreadsheets where you can record tracks directly, arrange them into set lists, log time spent rehearsing each track, and jot down notes as you go. Even a simple to-do list app like Things can streamline the rehearsal by getting the band on the same page through shareable schedules and to-dos.

4. Be mindful of others’ time and chops

Having a scheduled break time somewhere in the middle of the session can prevent burn-out and improve overall focus. Also, be courteous to your band mates when scheduling your rehearsal set list. If your quasi-ska band only requires the horn players in 3 tracks, then put those tracks back-to-back at the beginning so your brass can leave as soon as they’re done, they’ll thank you for it.

5. Warming up

Coming into a rehearsal “cold” can lead to wasted time and possible injury. Warming up effectively sets the tone for the rehearsal and should be used as a period to not only get the blood flowing through the relevant extremities, but as a chance
for the group to settle in and begin listening to one another. Instead of making it a private and rushed affair, factor the warm up into the rehearsal schedule.

Effective warm-ups:
~ Charts or covers familiar to the group
~ 12 bar blues & improvising
~If all else fails, Apps like Scales and Modes or FretBoard provide written and tabulated scales to play through as a group.

6. To Metronome or Not to Metronome?

When not to use one: Don’t even think about it. Tempo inconsistency is the cause for countless musical hiccups and is the ultimate killer of groove. Practice. With. A. Metronome. And, while you might think all metronomes are created equal, there has been an epidemic of stilted, inconsistent metronome apps that have developed along with the smartphone in recent years. We’ve dug through the bad and the laggy to present you some reliable metronomes.

Web: Metronomeonline.com promises a reliable tempo for free and is useful if you have a laptop handy. Free Apps: Metronome Plus (iOS), Mobile Metronome (Android) Paid Apps: Drum Beats (iOS and Android) it’s $3.99 but includes hundreds of optional drum tracks to replace the standard metronome beat. Physical Metronome: Korg Metronome. This is pretty much the standard for portable metronomes and is a worthy trade-off for the unrelenting accuracy it promises its users. You can find these little guys at any music shop and you should only ever need one. Digital Audio Workstations: Cubase or Logic include metronomes with the most consistent tempos.

7. Pick a Leader

Coming to a consensus on who’s running this thing can prevent an Oasis-style meltdown between band members. Many bands have an unspoken understanding of who is calling the shots but for those who don’t, decide who is going to keep the ball rolling through the rehearsal. You can have one member who always takes on this role or try switching it up from one practice to another.

8. Record Your Band Rehearsals

Like hearing your own voice played back to you, hearing your own music sounding back can be grating at times. Nevertheless, playback is necessary to suss out the problem spots in your sound and be an effective critic of your music. The recording process need not be high-fidelity. This is recording for practical purposes, it’s not going to be your next EP (until it is, of course). The mic on most phones or laptops is adequate. Free recording apps: There is Rev (iOS and Android) or Voice Recorder Pro 7 (iOS). Both apps allow you to transcribe the audio to various formats and export files to Google Drive, Dropbox, and Voice Recorder Pro 7 also exports to Microsoft OneDrive, Box Cloud, iCloud Drive, and SoundCloud. Handheld Recorders: Zoom makes handy little recorders in different sizes and price and while they cost a bit more than a recording app, on the whole their usability is more far-reaching in that they offer multiple recording channels, easy transfer and saving of files via memory chip, and a bevy of other features for you to peruse.

9. Remote rehearsals

When the rehearsal time is right but the location is not we must turn to remote rehearsing.Websites like jamkazam offer a platform for musicians to rehearse, record, and join open jam sessions with other musicians from the comfort of their home wifi connection and there is even an app version that promises low-latency. Another route you could go is investing in some hardware like Jamulus or Jam Link which make remote rehearsal work by providing low-latency network audio interface that is able to import and export uncompressed audio up to 500 miles at the highest quality. Think of this as Skype for your band, but with much less lag! Having said that, technology like the Jam Link and Jamulus is not impervious to a poor internet connection. They do require parties at both locations to purchase the necessary hardware so take these things into consideration as you decide on whether remote rehearsals are a must for your band. For more information on the topic you can hop over to this How-To guide on eJamming.

10. Run the Whole Show

This is an important step that often goes overlooked.We spend so much time rehearsing the music that we assume the rest will just fall in place when we’re up on stage. In a final rehearsal, run through the set a couple times. This allows you to work out any kinks in the transitions between tracks. Switching instruments, adjusting balance, and yes, even the banter between you and the keyboardist could really benefit from a practice run.

11. Make time to Jam

Hey, you got everyone using the google calendar to find available practice time, you’ve “woodshedded” those runs before showing up, you kept the rehearsal on the rails; I thought this was supposed to be fun! It is! So spend some time at the end of every rehearsal playing what you want. Whether this is a cover of the newest Yeezy or some Cream, another lap through the 12-bar blues or something all you own, make time to unwind as a group. Often, it’s here that we stumble upon our next musical invention.

Now go forth and practice wisely!

Maintaining some control of your own booking and touring can be made easy for those who choose to hire manager and those who fly solo through youbloomConnect and/ or sign up here: https://www.youbloom.com/artist-apply/ where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road.

Author Bio

Robert Loustaunau is a content writer for youbloom and is a member of the social media team there. He is an avid music maker and listener. He enjoys the simple things in life: coffee, a good book, and quality time with his lovely girlfriend.

Why Live Music Changes Lives

01-Jun-2020 By 1 Comment

With live music moving towards ‘live streams’ in today’s challenging times, we are all eagerly waiting to go back to a life of waiting in long lines only to get up in front of the stage and flaunt our front row cred to the world. We believe that day is going to be soon, live music changes lives and is here to stay. Josey Dunbar takes us through the experience all over again well within the safe confines of your homes.

Now, picture this.

It’s a beautiful, sunny day in your local city – except you are unaware of this as you stand, shoulder to shoulder with strangers from all degrees of life. Packed like farm animals inside a dark auditorium awaiting the blinding of strobe lights and deafening of speakers with enough SPL per watt to uproot a forest. And yet, you leave this loud, crammed, seemingly undesirable experience as an inspired, satisfied and overall happier individual; and the question is: why? Why humans not only love, but crave the live music atmosphere, dates back to practically the dawn of mankind.

Even in prehistoric times, the art of live music was believed to play part in the lives of cavemen and women. Artifacts found revealing cave drawings of people dancing—and let’s be honest, who dances without music? Jump forward a few hundred-millennia to Ancient Greece where live performances of theater and music became not only a source of entrainment but also a means of projecting societal norms.

1700s: Opera emerges as a new type of live music performance; initiating a need for large showcase venues such as La Scala in Milan.

1850: Jenny Linda makes her debut in America, exceeding the crowd size brought out by any preceding artist.

1950s: Rock and Roll broke down the race barrier by showcasing black and white artists side-by-side on a shared stage.

Maybe it’s just in our nature or maybe there truly is something different, something unexplainable about live music. On that note (pun intended), the Memorial Sloan Kettering Cancer Center conducted a study that analyzed the compared human reaction to live and recorded music. According to the data retrieved through this study, live music resulted in greater relief of stress among patients than recorded tracks. The setting, the physical vigor and connection between fan and artist has the power to pull audience members out of their busy lives for a moment, where nothing else matters but the art in front of them.

And that’s not even the best part. Concerts not only have illustrated a unique ability to reach people in a way no other means of art can, they are also -dare I say- saving the music industry. Mind you, this is a debated topic amongst music connoisseurs. Many argue, that as the profit from purchased music decreases with the incline in streaming, the touring and live music industry will pick-up the income slack.

Despite the outlandishness of this claim, it is valid considering the immense growth in live music profit over the past decade. Concerts and live tours, which were once mere means of promoting a new album, have evolved into a multibillion-dollar industry. Millennials have undeniably taken part in the live music fad; however according to Ticketmaster’s 2014 Live Attendee Study, their presence was solely thirty-five percent of overall attendees. Therefore insinuating that older generations too, have increased in concert attendance, and today take up sixty-five percent of the documented audience.

So picture this again.

It’s sixty degrees in Dublin, You’re in an outside venue in close quarters with the stranger on your left. You take a moment to appreciate that one festival brought all of these people together. The lights of the stage dim, and outsteps the artist you came to see. And thus, you leave this loud, crammed, seemingly undesirable experience as an inspired, satisfied and overall happier individual; and the answer is: music.

Music can brighten your day, try youbloomConnect. It doesn’t cost you anything to sign-up, but you’ll have the power to help create the show you want to see! So, sign-up as a fan today and become a part of this ecosystem.

If you enjoy this blog about music and want to know more about youbloomConnect be sure to follow us on Facebook, Twitter or Instagram.

Josey is music obsessed and a diehard Tom Petty fan. Josey currently lives outside of Los Angeles where she enjoys excessively sunny days, train adventures, and organic chai (yes, Josey is high-maintenance about her chai).