Artist Community: Promote Your Music on YouTube for EDM Festivals (2025)

20-Jul-2020 By Leave a Comment

(Post via Robert Loustaunau) Electronic Dance Music (EDM) has exploded into one of America’s most dominant music genres, with festivals across the country drawing millions of fans annually. From Chicago’s underground EDM scene to Houston’s thriving electronic music community, EDM artists are finding unprecedented opportunities to connect with massive audiences. YouTube, by far, has always been ahead of the curve in being able to successfully serve as a bonafide platform for cool content creators and EDM artists community alike.

For the artists’ community though, YouTube finds itself in the midst of this roaring upsurge of streaming platforms such as Spotify and Apple Music, where one would wonder if YouTube is still as lucrative. The answer is yes, however, the catch really is that if you don’t use the platform in conjunction with your favorite streaming platform (read Spotify), it may not entirely serve the purpose. It’s 2025, and with the rise of virtual event marketing and streaming platforms, the music landscape continues evolving, while you can’t go out there and play live, YouTube has been doing something special for the artist community. YouTube For Artists comes with a super-advanced analytics suite, an exclusive community, and official artist channels. Read on to know how exactly you can leverage this.

Promoting your Music on YouTube

Promoting your Music on YouTube isn’t exactly revolutionary. In recent years, the content-sharing platform has beefed up its incentives for creatives looking to grow a subscriber-base and monetize their music. For the DIY musician, the challenge is rising above that seemingly infinite noise of YouTube content and its pesky algorithms. Here we’ll outline how to make your channel a hub for promoting the biggest music festivals in America and unstoppable, watchable content that the algorithms just can’t keep at bay.

Put Your Best-Flick Forward.

Whether you’re promoting EDM concerts in Chicago or planning to sell jazz fest tickets, your channel should immediately showcase your best work. Have your best or newest music playing at the start of the page or readily clickable. A majority of viewers decide whether or not they’re going to subscribe to a channel in the first 30 seconds of scanning the page. If they’ve ended up on your page then that’s already a great start for you. But now you need to hook them. Have your newest release or most popular upload playing automatically as they enter your channel. That, or have a welcome video that immediately makes the page personable between you and the viewer.

Clear Call-To-Action

You don’t want it to be hard for your viewer to find more of what they like. At the start and end of videos, as well as throughout your profile, make your call-to-action easy to see, and simple to click. The Backlink channel with Brian Dean has a really useful tutorial that explains the “In and Outs” of creating an effective call-to-action as well as tips on all aspects of YouTube strategy. A call-to-action can be linked to your Instagram, Spotify, and your website ( get one if you don’t have one!). Also, end your videos with explicit calls-to-action for viewers to leave a comment. Anything that will provoke further engagement among viewers is key.

Keep it Consistent

Whether you’re covering famous music festivals or local events like Arts Beats and Eats 2025, choosing a day and time of the week to consistently upload content will more likely gain you a consistent fan base. Followers and fellow artists from your community are more invested in you if they can rely on you to stick to an upload schedule. You’ve most likely spent a lot of time developing your band or music to fit a certain style. You want the feelings fans associate with that style to transfer over into your YouTube page. Work on developing your page to mirror your music. This could mean creating a layout with video thumbnails and color schemes that match that of your album artwork.

No Returns Without Tags

The tags you choose to represent your videos with will be your first line of attack in ranking among the ocean of YouTube videos. You want to cast a wide net but you also want to be casting it in the right place. Tags are the primary source that YouTube algorithm’s use to place your video.

Your first tag should match the keyword you have chosen to represent your video and should also be included in the video title. If the video in question is your “Music Vlog at the Hollywood Bowl,” than an appropriate first keyword might be “Hollywood Bowl or “Music Vlog.” For your next view tags, use variations of that keyword. Perhaps “Gig Vlog,” “Vlog,” or “Hollywood Music.” For your final few tags, use general terms that encapsulate the big picture of your video: “live music” or “LA music scene.” For festival coverage, consider tags like “biggest festivals in America“, “EDM Houston“, or “festivals in the United States“ to capture broader searches.

Another way to get your tags working for you is by using the same ones as other popular videos that are similar to your’s. Websites like TubeBuddy and vidIQ allow you to quickly check the tags of high ranking videos allowing you to slap on the same tags for a chance to show up beside them in a search.

Keep it Short Lengthy

This isn’t Twitter folks. 140 characters isn’t excessive. In fact, research has shown that writing longer descriptions for your videos actually helps your ranking. 100-200 word descriptions work well, especially when covering topics like RFID wristbands at festivals or streaming vs cable music consumption. This is because the more specific you are, the more YouTube bots have to work with when sorting you for organic searches.

By the same logic, longer videos, usually 8-15 minutes long, rank better. Just by making longer content you are quickly increasing the chances that your video will get more watch time. So if you’re wondering how to turn that 3 and a half minute music video you’re premiering into ideal-length content, get creative. Add bonus content to the ends of your music videos; a behind-the-scenes feature or heartfelt message from you and your band to your followers serves two purposes. It gets that run-time up closer to the sweet spot and it humanizes you and your content, giving fans a connection to you and your band that would otherwise be lost in cut-and-dry music video.

Co-Market

Make this Space a HomeMany YouTubers rely on one another to promote their own channels. Teaming up with other artists, collaborating, or guest appearing in each others’ videos is mutually beneficial when both parties exchange niches of fans and followers. Websites like youbloomConnect make this co-marketing simple by matching you with compatible artists that suit your style and are based nearby. This makes collaboration seamless and if you end up finding a good match, youbloomConnect will even help you to set up gigs with the other artists. Check out our Connect Guide to learn more about everything youbloomConnect can do for artists.

Finally, you want your channel to be more than a glorified playlist; that’s what Spotify is for. YouTube is the perfect platform to show your followers the minds behind the music and to establish a personal connection with subscribers. Feeling a relationship with a YouTuber promises a much higher return rate of loyal viewers between uploads. This can’t be done with a music video alone. Create band interviews, behind-the-scenes gig vlogs, or an informational video. And don’t forget to end each video with some specific call out to your viewers: “Leave a comment about your favorite part of that gig, what band we should collaborate with next,” etc.

If you’re looking for a simpler way to join these networks, check out youbloom Connect and/ or sign up here: https://www.youbloom.com/artist-apply/ where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road.

ELLYD Interview Part1

23-Feb-2018 By Leave a Comment

Photo: Courtesy of ELLYD

ELLYD has played on some of Ireland’s best stages including Electric Picnic, The Secret Village Festival, Battle of the Lake Festival, The Button Factory, Whelans, and The Workmans Club. In January, the young folk-singer released her latest EP, Lighthouse, accompanied by an Irish tour which she is now in the midst of. In between gigs, ELLYD found some time to answer my questions about her career and where she sees her music taking her next.

You’re in the middle of an Irish tour right now. How is that? Where are you visiting?

Yeah it’s been great so far. I’ve been playing various venues with very different vibes so it’s been so much fun. I started off this tour with a private show at Davey Davey Salon in Dublin. Then I played at The Ruby Sessions, followed by my official launch for my EP ‘Lighthouse‘ at The Underground. I was in The Gallery Wine Bar in Westport at the start of the month and my next gig on this particular tour will be in The Spirit Store on March 15th. The wonderful Elga Fox will be joining me again so I’m very excited for that one.

How has this tour been different from your previous tour in Germany?

Germany was amazing and I really hope to go back soon. The venues I played over there were very intimate and the audiences were insanely attentive. The venues I’m playing in Ireland are mostly bigger and therefore not as intimate so it’s different in that sense. Also, over there I never knew what to expect, from the venue, sound, and the crowd. Whereas over here, I’ve a bit more of an idea. The beer is better in Germany though :)!

I’ve gotta ask, is that you in the jabawokee mask in the Lighthouse music video?

It is!

Could you tell us more about the ideas influencing the video and music for “Lighthouse?”

This song started out about a young man who didn’t feel he could go on in this world anymore. It’s obviously a sad, emotional song and I wanted to reflect that in the music. Originally the video was being made by an outside company but that fell through because of weather issues so I had to quickly come up with a different concept.

Because I was making this video myself, I needed it to be simple but effective. My friend Emma helped me out a lot and did some of the camera work for me. I wanted something that would stand out in a meaningful way so that’s where the mask came in. I suppose the idea behind the mask was that this song is not about just one person, it’s about many. The person behind the mask could be anyone.

There were times in the past when I was afraid to share songs because it made me feel very vulnerable and now that vulnerability is an ally in my creative world.

What kind of music/bands are you listening to right now?

Right now this minute, I’m listening to Dermot Kennedy. The past few days I’ve been listening a lot to VINCI’s new tune ‘We Are Ghosts‘ and James Brown has made his way back into my ears this past week too.

What’s the best show you’ve ever played? Why?

It’s hard to top Electric Picnic – just because it’s Electric Picnic.

Strangest show?

I remember I did a small Irish tour with my friend and singer/songwriter Thomas John. This one night we had a gig in Fanad – a beautiful part of Donegal. There was a small shop a few miles away that we walked to the next morning and TJ brought his guitar with us for some reason. We were just walking down this narrow country road with a guitar and singing songs.

Keep writing, keep learning and keep it fresh.

Anyway when we got to the shop (that was also a post office, chemist, butchers – you name it) the owner became a bit curious and asked us to play a few tunes. More customers came in and we kept playing. We were there for hours! It was such a mad little morning and nobody left until we did. Was definitely the strangest impromptu show I’ve ever been involved in!

You’ve come back to youbloom festivals. What benefit do you think networks like youbloom and youbloomConnect provide up and coming artists?

It’s of huge benefit. I’ve always said this music business is an endless learning environment and what better way to learn than from other people who are actually involved in this business, in whatever form. There’s such a great variety of music and people from various parts of the world that attend the youbloom Festivals.

What type of support do you think is most beneficial to independent artists trying to become successful/well-known.

Radio play, radio play, radio play.

Photography by @callmeferdia

With her EP “Lighthouse” now out and a tour underway, 2018 is bound to be a hectic and promising year for EllyD. Next week we will be releasing the rest of our interview with the artist and you can find plenty more of EllyD on YouTube and Spotify and at @ELLYDMUSIC on twitter. Youbloom is striving to help talented, independent artists gain the attention they deserve. If you like what we’re doing here, check out our newest development, youbloomConnect, where we help artists to find their fan base.

Running riot: Dublin band The Riot Tapes fire things up with new single and video. World appropriately sweats.

18-Aug-2015 By Leave a Comment

“Goodbye my faith, goodbye my heart.”

Ah, Elaine Doyle, c’mere, would you ever stop being such a fantastic ride? Look at you there, running around the countryside, looking winsome and windswept, not a bother on you as you purr lyrics in perfect time and stare down the sunset like some badass bog Madonna.

Are your legs tired? Cause you’ve been running through my mind all day.

Well then, at least put a scarf on, dear, you’ll catch your death of cold out there. Yes, even in August; this is Ireland, after all.

–
Just two months on from their ravishing show at youbloomDublin 2015, Reekus Records’ Riot Tapes are are off and running – rather literally, actually – with their latest release, a single called “Hello, Insanity”.

Recorded at Westland Studios in Dublin’s south inner city, and initially intended as a work-in-progress recording, the since-polished song has been receiving critical praise from fans and industry swingers alike; Joe Donnelly of TXFM has called it “…a thunderbastard of a song.”

Well.

You can see where he’s coming from. As Irish mainstream music goes, this is top stuff. The production is so clean and well-considered, it’s as if the group are aliens – seductively frank aliens – dropped off here to totally steal the show. And this is what they do, with cannonball drums and electro-effect guitar thrum burning up the reel. Donnelly goes on to liken the track to “Heads Will Roll”, by the Yeah Yeah Yeahs, quite the comparison, and by all accounts spot on, if the response from listeners of his popular radio show Cheer or Sneer are anything to go on. Riot Tapes, are, quite frankly, killing it right now.

So what does a sassy band of audio assassins do when they’re not busy slaying from the airwaves and the stages of Ireland’s best fests? Why, drive up the mountains and get up to all sorts of antics, of course:

“The shooting of the video (for “Hello, Insanity”) was unusual,” says vocalist Elaine.

“Myself and Chris (our guitarist) agreed on the concept which was basically me running up the Dublin mountains singing along to the song. So one cold sunny morning the two of us headed up to the mountains in Chris’s little Fiesta. We had a camera, a tripod, and some red rope. We put the camera onto the tripod, tied the tripod into the boot of the fiesta and began shooting. Chris drove as slowly as he could and I ran after the car whilst trying to sing. The whole point of the video was to do it in one take.”

“One minute in, we had a problem: my jeans were falling down quite rapidly when I ran. Chris cut off some of the red rope and made me a belt. You can kind of see it in the video if you look really close. We did four or five takes, and used the last one for the video. It didn’t take too long to do at all.”

Talented, tenacious, quite obviously full of creative energy; it must have been off to win over more listeners after the shoot, surely? Actually, uh, not quite:

“We spent longer looking for 50 euro that fell out of my pocket while I was running than we did shooting the video!” Doyle laughs. “We never found it.”

Check out all the pants (and panting!) -related mayhem right here in the video:

Riot Tapes play The Big Viking Picnic, a gig for charity, in Kells, Ireland August 29.