Digital Marketing For Musicians & Bands: 6 Effective Tips

09-Jun-2020 By Leave a Comment

(Post Via Victoria Greene)There’s absolutely no doubt that digital marketing for musicians is the key to crack this business. If you’re keen to make the most of each and every ounce of exposure you receive, if you are set on becoming the next big thing, if you are striving to live life as a full-time musician or band member, then you must embrace digital marketing and acknowledge all the concepts and trends currently relevant to your industry.

How do I get fans? Is it about quality or quantity?

The 1000 True Fans concept is the idea that as long as you have 1000 ‘true fans’, you are never going to have a problem selling your music and your merchandise online. These true fans will help create a fanbase and market for your music and products that will help you drive further sales and success.

The point of digital marketing is to make the most of the exposure you receive when you perform and find those magical 1000 true fans who will give you a musical career for life. In some ways, true fans are similar to the marketing concept of brand advocacy. Encourage loyalty, reward loyalty, and give freely.

Make the most of Facebook pages

Digital marketing goes hand-in-hand with social media. If you’re wondering how to get fans, you must build a platform that allows them to express themselves, to engage with you or your band, and to learn more about you.

Begin with a Facebook page. Facebook provides plenty of tools to assist you in keeping track of who is engaging with your posts, as well as allowing you to measure how successful your reach has been. Make your page super engaging with a ton of live video, music, photoshoots, and quirky outtakes from life ‘on the road’.

Don’t forget to sync up your Facebook page with offline activities like live streams and fan interaction.

Embrace Twitter & Instagram & share your story

No matter how good your music is, your fans will want to know you or your band personally. Facebook is good for finding out information about gigs and news. Twitter, on the other hand, is good for little bits of communication and for emphasizing your personality. You can also personally thank a fan for coming to see you, as well as share articles, images, and updates that you find exciting. Many people use Twitter to tell others what they’re up to. If you’re writing a new song, you can share this in a couple of words with an appropriate hashtag.

Instagram is very similar to Twitter, but favors images rather than words. You can share pictures and videos of you or your band travelling to a gig, images of the audience from your gig, shots with collaborators, or pics of your latest merchandize.

Having an engaged social account is a great confidence booster, as well as a commercial asset. Nurture the community you’re building — and think twice before purchasing fans.

Get your stuff out on YouTube

Many gig organizers will use YouTube to check out your music before hiring you. YouTube isn’t always an easy platform for new bands and musicians, so don’t worry if you don’t get many views at the beginning. Instead, focus on releasing some of your tracks in high quality for gig organizers and potential fans. Be sure to add tags and keywords to your video to increase the likelihood of someone finding your video or even stumbling across it through YouTube’s autoplay feature.

The good thing about YouTube is that your true fans will happily do the necessary advertising for you. They will share your latest releases through their social media networks and their friendship groups. They will also add their comments and likes to your videos. This interaction between fans encourages a fan base to emerge, which will develop its own personality as it grows.

Create a killer website

Still trying to figure out how to promote your music independently? A strong website can make your music enterprise look professional and serious. If you truly want to commit to a musical career, ensure that you invest in a website that has intuitive navigation, accessible contact information, and ecommerce facilities that allow you to sell your albums and merchandize yourself.

Your fans will want to be able to make purchases easily and securely, so make sure that this is possible. If you’re looking to set up your record shop, you can sell music through your own store and get up and running in a matter of hours. Setting up an e-commerce site independently is a sure-fire way to take matters into your own hands, and get your music business on the right track!

In order for your digital marketing efforts to be successful, be prepared to fully engage with these tips. Going into marketing half-hearted is simply not good enough. Just like an instrument, grasping digital marketing can take time and practise.

If you enjoyed reading this blog, here’s a similar one that talks about Guerilla Marketing for Independent Artists and Why It Matters

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

Want to know more about youbloomConnect? Be sure to follow us on Facebook, Twitter or Instagram.

Author Bio:

Victoria Greene: Brand Marketing Consultant & Freelance Writer.

I work with online businesses and entrepreneurs to create valuable content and marketing strategies that yield big results. I am always happy to share my knowledge and love discovering new opportunities for collaboration. I’m also a keen singer and guitar player, but that’s strictly for pleasure!

5 Tips To Optimise Your Musician’s Website Using SEO

25-May-2020 By Leave a Comment

Via Gloria Kopp

Optimizing your musician’s website is integral in this day and age. As an artist, you might have spent the majority of your time making and perfecting your talent, recording an album, sourcing the artwork, and trying to get your name out there into the big wide world.

Of course, one of the best ways to do this is by creating your own website, a task that’s now easier than ever. However, getting your website up to the top of the search engine results page is a whole other ball game.

Today, SEO plays such an important role in all kinds of website of all industries and businesses, organisations and artists needs to pay attention to their SEO ranking to ensure their music gets in front of their fans.

To give you a helping hand when it comes to SEO for your musician’s website, here are three tips to remember when designing or updating your website ensuring that your music is discovered by the masses

Conduct Research

Before you start designing or updating your website, carry out research, so you know what you’re competing with. You’ll also be able to see what kind of websites your competition has as well as information on what works best when trying to reach out to your fans.

Of course, you’ll have your own style and ‘brand’, but if you don’t fit into a certain niche, you won’t be able to appeal to it. You can also conduct research on how to boost your SEO ranking using tried and tested techniques. Some of the best places to look include Moz, a leading SEO organisation and Portent, an SEO-related blog.

Communicate Properly

Every single page on your website matters. Whether it’s your blog page where you share info on what you’re up to, your ‘about us’ page which gives your fans a bit of history and tells them your story up till now, all the way through to your album descriptions on your online store.

Whenever your site has written text, read through it and make sure it’s perfect. This is called editing. Of course, writing may not be your main strength so you can always enlist help from professional writers from services such as Boom Essays, or brush up your knowledge using blogs like State of Writing.

Use Perfect Content

Google will judge your website based on the quality of your content. It’s all about giving your fans the best experience possible when they visit your site.

This means you’ll need to go through and check all your existing content as well as checking any content you ever upload in the future to ensure that it’s perfect.

This means looking out for spelling, punctuation and grammar. If you don’t trust your own editing and proofreading skills, you can always use a professional writing tool that can do it on your behalf, such as Academadvisor or UK Writings.

Use SEO Tools

One of the best ways to boost your website’s SEO ranking is by using tools that were designed to save you the time and effort. These tools are perfect if you’re not an SEO genius and will automatically tell you what you can be improving on.

For example, tools like SEM Rush is a website where you can simply input your website address, and it will start to list out all the errors and things you can fix with your website.

Furthermore, tools like Ahrefs are ideal for seeing where all your user traffic is coming from as well as your competitor bands or artists to see what techniques they are using on their website.

Content, Content, Content

I can’t stress enough how important the content of your website is. There’s a special knack for writing search engine optimised content and it can take years to master the techniques as well as continuous effort to stay up to date with the latest trends.

Of course, the chances are that you haven’t got time to do all this which is why it’s highly recommended to use a professional copywriting service, such as Essay Roo or Academized to create it on your behalf. They’ll be able to create all your album descriptions, your about us page, your contact page and any other pages you may have.

If you’re writing your content yourself, one of the main things to remember is the length of your content has a direct impact on your SEO ranking. You can’t just write 300 words here and there. You need to provide real valuable information to your readers. To start with, aim for 1,000 words or above. You can track this using tools such as Easy Word Count.

If you’re looking for ways to get your music and presence in front of a larger audience and to the top of the search engine results pages, considering your SEO should be your first point of call. Obviously, a lot goes into fully-optimising a website, but by following these tips and tricks, you’ll be able to get yourself off to the best start.

Author’s bio:

Gloria Kopp is a content writer and an online marketing specialist Big Assignments writing service. She regularly contributes columns to Engadget and Australian Help. Gloria is a paper writer at Revieweal blog where she shares her reviews with students and educators.

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

Super-Fan: How To Engage A Solid Fan Base

06-May-2020 By Leave a Comment

(Post Via Josey Dunbar) Contrary to popular belief, a super-fan is not always a crazed group of followers or a die-hard groupie. Josey Dunbar explains to us how all brands have super-fans. They’re a key component in building and sustaining a successful career by engaging a solid fanbase.

How do you build one that attracts a super-fan (s).

The term ‘Super-Fan’ refers to an individual who supports a brand and everything that the brand produces. Artists depend on super-fans as a bedrock of support. When on tour, a band can trust that their super-fans will show up, buy merch, and by tweeting about the show long after it’s over. When bands establish a healthy base of super-fans, they are establishing a continuous body of support that can last throughout their careers.

From Starbucks to your local coffee shop that plays nothing but bluegrass, all brands attract super-fans. This comes down to the fact that people are drawn to originality. Every brand needs its own niche to attract a sustaining number of super-fans.

Who will your super-fans be?

Before a company, artist or individual can successfully attract, engage, and retain super-fans they must have a well-established brand. At the end of the day, there are billions of different people in the world with trillions of different interests; this means every brand that successfully markets a clear and individual niche has a high likelihood of attracting super-fans.

Whether you’re trying to market your sound or attract a wider demographic of ticket-buyers, your brand begins with your unique offerings and intended audience. Detecting what sets you apart is the quickest way to identify the basis for your brand.

After establishing a solid brand with individualized characteristics that will attract super-fans, the task becomes maintaining engagement from those fans. This maintained loyalty is often seen when artists create personal relationships with fans and release a steady flow of their branded product (shows, recorded music, etc.). In addition to establishing these bonds, the branded product must retain its super-fan as the brand grows.

Joining a community with inter-industry connections can make a huge difference too. Today, a lot of artists are finding security in artist networks, like youbloomConnect, which help bands grow their fanbase and develop their brand through artist-partnering and co-marketing tactics. Definitely check out our guide to how youbloomConnect works if you want to learn more about our strategy.

Ultimately, developing a brand comes down to originality. Pursuing what sets you apart and working to maintain relations with super-fans as your brand-base expands will ensure your success in the future marketing of your music.

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply

After a Brief Hiatus, Griffin Anthony to Release New Album, Refuge

22-Feb-2018 By Leave a Comment

Griffin Anthony, after taking a brief break from touring, is releasing his first full-length album since 2015’s, “Making of A Man”.

The album is set to be released this summer on Big Eye Records. During Anthony’s hiatus he has composed film scores for the Woodstock Film Festival selected documentary, Catskill Park and HBO’s I Wanna See You and Call to Action, amongst others.

“Scoring was invaluable to my evolution as a songwriter”

“Scoring was invaluable to my evolution as a songwriter”,says Anthony, “but I grew to miss writing the stories that I wanted to tell.”

Since scoring music for various films, Anthony became anxious to get in the studio and return to his first love, writing songs connecting to people emotionally. His new album, Refuge, was recorded at the Bomb Shelter in East Nashville with producer Jon Estes (Kesha, John Paul White, Steelism), in collaboration with Andirja Tokic (Alabama Shakes, Margo Price, Langehorn Slim).

Truly returning to his musical roots, Anthony recorded Refuge live to two–inch tape. He completed the recording of the album over 6 days in October 2017. Given the opportunity to listen to Anthony’s new album prior to his release and sitting down with him at his home in Ridgefield, CT, Anthony went into depth over his thoughts on his new music and how it is different from his previous works.

“I just aimed to write songs you can trust,” Anthony said. “I took a bigger swing on this record. The tunes have some heavier themes.” Never preachy or fussy, Anthony’s unwavering vocals and pointed lyrics deliver on the nine-song LP. Starkly more nuanced than his previous work, Refuge, offers character-driven narratives ripe with perspective and humility that sneak up and grab you by the throat. This album is a return home for Anthony and provides a hopeful feel through risk.

“From time to time, we all have to take great risks in order to find safety. These songs explore the risks, failures, and steps towards finding our safe-haven.”

Refuge is set to be released later this summer.

https://open.spotify.com/user/griffinanthonyofficial/playlist/1moQbmpMfjpPHP2FiQruaS?si=fpuhIAjpRWakuplEJ-wHMQ

Author’s bio: Gabe Crawford has been a music and vinyl enthusiasts for over 20 years. Although originally from Oklahoma, he currently resides in New York with his 1200 vinyl albums.