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The Ultimate Independent Musician Guide to Merchandise

06-Feb-2017 By Leave a Comment

Merchandise is a great way for people to see that you’re out there. It’s advertisement that will interest people, if you do it the right way. You want to make sure that whatever merchandise you use (i.e., shirts, hats, jackets, etc.), it connects with your music and your fans. There are thousands of different kinds of merchandise you can sell, you just have to find what works best for you. With so many ways to download music for free, sometimes merchandise is the only way for bands to get paid. That’s why we put together The Ultimate Independent Musician Guide to Merchandise.

youbloom presents…

The Ultimate Independent Musician Guide to Merchandise

In The Ultimate Independent Musician Guide to Merchandise, we talk about everything you need to bring with you to sell your merch at a show, how you can prepare, what items sell best, common pitfalls, and how you can make the most money selling merchandise at your shows.

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Filed Under: Artist Discovery, Artists, Independent Musicians, Music Advice, Music Promotion Tagged With: guide to merchandise, independnet musicians, merch, merchandise, The Ultimate Independent Musician Guide to Merchandise

How to Get Fans to Listen to Your Music

09-Jan-2017 By Leave a Comment

Every musician wants people to hear their music. Why wouldn’t they? They put so much energy, emotions, and themselves in their songs and want to share it with the world. They write and record for hours and post the songs up on sites, hoping that people will hear their music. The problem is, there is so much music out there that some people are getting overloaded by music and find it difficult to listen to songs from musicians they don’t already know. So, how does one get fans and possible fans to listen to their music? Here are some tips that might help:

How to Get Fans to Listen to Your Music

Songs:

The first thing you want to look at is the song themselves. You want to make sure the quality is good and if it’s something that you would listen to. Even recording in a bedroom or basement can produce some good quality sounding music. You’ve got to listen to every detail before putting it out. Just recording won’t work and posting won’t work. You will listen to the song if it’s yours, but if it’s from another artist doing it in that quality, would you listen to it?

Don’t rush to get the song out. Fans will know if it’s been rushed and shy away from listening to it. You put the time and effort into writing it, why not show them that in the recording? Fans will feel like you didn’t care about the song or them. Take your time. They will wait for it to come out the right way. You also don’t want to rush and put out a bunch of songs at once. As the old saying goes, its quality over quantity. Fans would rather hear one amazing song than 10 average songs that have been put together fast.

 

Fans:

The next thing you want to think about is the fans. They are the ones who will be listening and passing the songs on to others. You want to make sure you find the right fans as well. Just because they follow you back on Twitter or Instagram doesn’t mean they’ll want to actually listen to your music. Nowadays, people will follow anyone online to get numbers. Do research on them and see what they’re posting and who they’re talking about before sending them music. You want to make sure you put effort into the right people.

Once you find the right people, you want to show them that you actually care about them. Send them a personal message or comment, not a generic one with a link to your music. People are tired of getting messages every time they add a band that just talks about the band and has a link to the music. They want to know about the people in the band as people, not as just musicians. Talk to people after shows, whether they were there for you or not. If you’re performing with someone they like, they will most likely be interested in your music as well. Don’t just talk about the music either. Talk to them about anything and then talking about music will flow in the conversation without sounding like you’re forcing it on them.

Do things for the fans, don’t expect them to do things for you. Fans will wait for new music, but you want to show them that you’re still thinking about them while writing, recording, and doing shows. Post short videos of what you’re doing. Either of the songs you’re recording/practicing or of acoustic covers of songs they want to hear you do or that you want to do, or of just daily things you’re doing. Post things on social media sites of things you’re interested in. There are sites that will help you post on all them at once. Live streams are great ways to do things. FaceBook has made it so easy to do that since everyone is on there anyway. Another great site is Twitch. Those are the most popular ones that people will hear you on.

 

Promotion:

The last thing is promotion. A lot of people think this should be the first thing, but I personally believe that once you have everything else, promotion will be easier. You need a song in order to promote and to do shows with so people can hear your music. Fans will hear your song at a shows and then help spread the songs around. Not saying that you should just use fans to promote, but if you get the right relationship with them and show them you care, they will want to help you without you even asking.

Finding shows isn’t easy if you don’t have many fans, but if you find the right musicians who are willing to put you on a show with them, you will be able to get on a bill. Some venues are even willing to give any bands a chance, but you want to make sure you play with others who are in the same genre. Performing with someone who is in the same genre as you will help you gain fans and will have people who will be interested in you. For example, if you’re a metal band and you end up on a bill with a very pop oriented performer, it will be hard for either fans to like either of the performers. Getting on a bill with like performers isn’t all you need to do. Help promote those performers and they will help you back. Performers can help each other. Post their shows and tag them in things. The tags will show you tagging them and their fans will want to know about you.

 

These things may not always work and may not work for everyone. The one thing to remember is to have quality over quantity with the music and to have a relationship with fans and other performers you’re working with. They will be the ones who help.

Michele Enoch

Michele Enoch is a music business graduate from Musicians Institute who has managed and promoted bands for years. She is now working on her photography and helping performers advance in their career. Her passion has always been music and she is exploring all aspects of the industry. Michele appreciates all kinds of music and seeing music in all kinds of environments. She enjoys crocheting hats and toys, reading and writing mystery and horror stories, taking pictures of everything she can, food from around the world, and adorable animals. She is always on the look out for anything new and exciting.

Filed Under: Artist Discovery, Fans, Independent Musicians, Music Advice, Music Industry, Music Promotion Tagged With: fans, Getting New Fans to Listen to Your Music, How to Get Fans to Listen to Your Music, music industry

5 Reasons to Apply to Perform at youbloomDublin 2017

23-Nov-2016 By Leave a Comment

Will you or your band be at youbloomDublin 2017? If you’re a musician, there is no better place to be in Ireland from June 1 to 5 than Dublin City Centre for this year’s youbloomDublin. With hundreds of local and international bands and artists performing music in every genre imaginable as well as music industry professions speaking on panels where they will be taking questions from independent musicians, the benefits of applying to play youbloomDublin 2017 are many.

Here are 5 reasons why you or your band should apply to perform at youbloomDublin 2017.

  1. If you’re an independent artist or band looking to share your music with the world in a unique DIY festival alongside a selection of the most promising rising stars, look no further than youbloomDublin 2017.
  2. Meet other musicians from around the world. You don’t need to live in Ireland to perform at youbloomDublin 2017. This year’s music festival & summit will feature over a hundred musicians coming from all over the world to perform and share their music.
  3. Get introduced to music industry professionals. Last year’s music festival & summit featured panels from Liz Garo, Talent Buyer & Event Producer at Spaceland Productions, Loretta Muñoz , Vice President at ASCAP, James Leach, Vice President SESAC, and many more of the top music industry influences from around the world – And youbloomDublin 2017 looks even more promising!
  4. Perform at venues all over Dublin. Not only does youbloomDublin 2017 offer a once-in-a-lifetime experience unlike anything else, performing at the music festival & summit gives independent musicians the opportunity to win more fans, increase their visibility, and become a well-known international artist.
  5. When you get accepted to perform at youbloomDublin 2017, your entire band and crew also gains free, all-access passes to everything that the festival has to offer. Not only will you be able to perform, but you’ll enjoy performances from tons of other bands, music industry conferences and panels, and everything that the best venues across Dublin have to offer.

Be sure to fill out your application early! This year’s youbloomDublin has already received a record-breaking number of applicants and we anticipate more than twice as many as last year. What are you waiting for?! Apply to perform at youbloomDublin 2017 here.

Want a taste of the youbloom experience? Take a peek at all of the photos, videos, interviews and more coverage from this past youbloomLA 2016 here.

Need more reasons to apply to perform at youbloomDublin 2017? Subscribe to the youbloom newsletter and you’ll get valuable music industry insights delivered directly to your inbox each week. When you subscribe to the youbloom newsletter, you’ll also be the first to discover who will appear at youbloom.

When is youbloomDublin 2017? The 5th annual youbloomDublin Music Festival & Summit takes place June 1-5 in Ireland’s gorgeous Dublin City Centre.

Filed Under: Artist Discovery, Independent Musicians, Music Industry, youbloom Official, youbloomDublin, youbloomLA Tagged With: youbloomDublin 2017

BEFORE I DIE: youbloom | HEADROOM #9 with Featured Artists from the youbloomLA 2016 Music Summit and Festival.

01-Oct-2016 By Leave a Comment

Sometimes all it takes is a little list. There’s a big world out there full of choices and for an ambitious musician it can be hard to know which direction to steer in. That’s where a BEFORE I DIE list comes in.

Narrow things down. Weed out distractions. Focus on the three things that will make your time on this mortal coil the best it can possibly be. Then go.

The youbloomLA 2016 Music Summit and Festival is in full swing, with scores of the finest independent artists around hitting stages all around the city of angels with one thing in mind: to share the music they love with you. They’re on this journey because they know, deep down, that this music train ain’t stopping; they’re in it for the long haul; they’re married to rock ‘n’ roll...you get the picture. But where the path will lead is different for every single artist up there tonight, and five of them were kind to provide us with some truly great answers when we asked: Hey buddy, what do you want to do before you die?

 

BEFORE I DIE

Huxley Rittman:

1 | Be featured on a hip hop banger

2 | Play a show somewhere stupid like underwater or in space or while freefalling from a great height

3 | Play a show in which I actually don’t screw up

An act we’re pleased to welcome back to the youbloom stage, Rittman is an artist who brings fresh footfall to the well-hiked trails of acoustic storytelling, making it more about the listener than about himself, which is dignified and refreshing. Like a relaxed, neofolk Dylan; instantly persuasive and warmly addictive. For fans of: Nick Drake, Hudson Taylor, Mark Kozelek
BEFORE I DIE

Nasty, Dirty and Nasty:

1 | Become a touring artist full time.

2 | Be featured on a song with Nas.

3 | Perform the 5 fingers of death on the Sway in the Morning show.

Eclectic, exploratory hip-hop that pulls no punches. The chemistry between Dirty and Nasty is colossal; together they capably tackle a range of different compositions, from sexy grooves to party anthems and rhymes to make you stop and think. This is an act that’s going places, and you really want to be there to see their live show before they blow up. For fans of: Black Milk, J Dilla, Digable Planets
BEFORE I DIE

Jonny Cat, frontman & guitar, Coo Coo Birds:

1 | Write an Opera.

2 | Score a great film.

3 | Tour three times a year in Europe and Asia.

Welcome to your new favourite garage band. Coo Coo Birds bring the fuzz and crunch with all the references to sex, drugs and rock’n’roll essential to doing justice to this timelessly rebellious musical style. They’re groovy, they’ve got swagger, and they write really great rock’n’roll tunes. You’ll love ‘em live. For fans of: The Stooges, The Black Keys, Jay Reatard
BEFORE I DIE

Case Bargé:

1 | Make a positive change with my music, rather it be in a listener’s personal life or in the overall music scene in general.

2 | Go on a world tour and have every show sell out.

3 |  I would love for the creative collective I’m a part of to be a staple and known for our influential and positive efforts to better not only the music community but the entire world as a whole.

Like a dark dream shot through with sharp-as-a-knife clarity, Bargé’s music blends ambient tones and synthy, electronic landscape sounds with rhymes so deftly spat you get the sense they must be red hot. It’s top class hip hop with more than enough food for thought for a feast. For fans of: Tyler, the Creator, Ab-Soul, ScHoolboy Q
BEFORE I DIE

Grover Anderson:

1 |  I would kill for one of my songs to become so ubiquitous that everyone rolled their eyes when it’s played, even if that meant someone else played it. Like, I want to feel like Ketch Secor from Old Crow Medicine Show does when Darius Rucker’s version of Wagon Wheel comes on.

2 | I’d also like to play in one of those overstuffed tribute performances that they do every year at the Grammys, like when Growl & Springsteen & Costello & Little Steven did that Clash Tribute.

3 |  I’d like to tour with Garth Brooks. In my book, he’s the best live singer-songwriter that you can see, and I want to learn everything I can from him.

Wistful and clever, the wonderfully proficient Grover Anderson weaves together songs that mix youthful whimsy with heartfelt daydreams, delivering them to eager ears with a stripped-back, pure and well-considered expression. From the acoustic gems to rockier grooves, It’s the perfect road trip music, and it’s sure to be a killer live. For fans of: Paddy Casey, Josh Ritter, Ryan Adams

 


What three things would you put on your BEFORE I DIE list? We’re, uh, dying to know. 😉

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Filed Under: Artist Discovery, Independent Musicians, Interviews, youbloomLA Tagged With: 2016, band interview, community, DIY, featured artists, featuredartists, HEADROOM, live gigs, live music, los angeles, millenial, music, music conference, music festival, music industry, music scene, musicians, performance, spotlight, ybLA16, ybLA17, youbloom, youbloomLA2016

WOKE UP THIS MORNIN’: youbloom | HEADROOM #8 with Featured Artists from the youbloomLA 2016 Music Summit and Festival.

28-Sep-2016 By Leave a Comment

We all have heroes – performers and artists we’ve stayed up late into the night listening to and watching over and over. For many of us, it’s these legends and icons of music who inspire us to pursue musical careers of our own, and for that kind of life-changer, we’re eternally thankful. But what if we had the chance to live their life? Would we take it? Knowing everything we know about our favorite artists, would we want to say I WOKE UP THIS MORNIN’ and cashed it all in for a shot at walking in their shoes?

 

Six featured artists from this coming weekend’s amazing youbloomLA 2016 Music Summit and Festival tell us, in no uncertain terms, who, if anyone, they’d rather be if they WOKE UP THIS MORNIN’ and found another face staring back at them.

 

 

WOKE UP THIS MORNIN'Gabbs Casanova, guitar & backing vox, Only on Tuesdays: ‘I would have to say Miles Davis. Not only is he one of the most amazing trumpet players to this day, but he was also a passionate and spiritual figure who refused to be pigeon-holed, which I find very inspiring. To me he represents an artist with great insight about life whose brilliant music and rejection of the status quo transformed not only jazz, but also genres like rock and fusion. It would be absolutely amazing to wake up and find out what it is like to be Miles Davis, even if just to play an improvised solo with the mastery that he did.’

WOKE UP THIS MORNIN'

Alfredo Lucero-Canaan, bass, Only on Tuesdays: ‘I would love to wake up as Joe Lally, the bass player from Fugazi, only because I would get to play with my favorite band of all time.’

Only On Tuesdays blend the very best elements of folk, indie and blues and bundle it all up into a shiny pop package that’s instantly catchy and smooth. The guitar playing is superb, going tête-à-tête with the impressive vocals as the tempo-perfect rhythm section rolls along beneath it all. It’ll be gorgeous live. For fans of: Lisa Loeb, Carla Bruni, The Growlers

 

WOKE UP THIS MORNIN'
Marcelo Loss, bass & vox, Banda Concreto: ‘I wanna be one of the biggest musicians in the world, Mr. Glenn Hughes. He is my hero – an amazing musician and a great singer as well.’

Insanely tasty heavy metal from four Brazilian rockers, reminiscent of the most fun headbang-worthy acts from the 80s, updated just the right amount for a contemporary audience. Wailing vocals, shredding guitar, machine gun drums – Banda Concreto has it all. Don’t miss them. For fans of: Iron Maiden, Saxon, Avenged Sevenfold

 

WOKE UP THIS MORNIN'RickEy, keys, Of The Dark I Dare: ‘I would most want to be Quincy Jones because I can’t play trumpet and he can.’

Tribal beats meet soaring, soulful, dark vocals and stripped back and sultry electronic elements to create an exciting and unique sound that you can either dance or bliss out to. It’s earworm-worthy music that is going to sound incredible live. For fans of: Björk, MØ, Lamb
WOKE UP THIS MORNIN'

Kathleen Farless: ‘Freddie Mercury; he was an incredible performer, a brilliant singer-songwriter. I wish at least I could be half of his talent. He is really an inspiration and a huge influence on my music.’

Jagged beats, cabaret-inspired lyrics and rolling piano and bass make the perfect vehicles for Farless’ powerful, sweet vocals, at once tender yet inspiringly confident. With bulletproof composition and challenging arrangements, it’s seriously beautiful stuff.

For fans of: Corinne Bailey Rae, Rebecca Ferguson, Les Nubians
WOKE UP THIS MORNIN'

Erica Lulakwa: ‘I would want to be me. In life one never knows what really goes around or what other big artist goes through in their life. So I would want to be me and be an icon of my own.’

Synthy and infectious, Tanzanian-born Erica Lulakwa’s music is a funky, friendly take on Afropop, blending in elements of dance and gospel to make something totally new. True to form, African polyrhythms set the meter, as enchantingly atmospheric sounds swirl around and Erica’s voice cuts through like a crystal. For fans of: Sade, Yemi Alade, Sia Tolno


What do you think? What if you WOKE UP THIS MORNIN’ and saw another face? Who’s rock’n’roll mug would you want staring back?

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Filed Under: Artist Discovery, Independent Musicians, Interviews, youbloomLA Tagged With: 2016, band interview, community, DIY, featured artists, HEADROOM, live gigs, live music, los angeles, millenial, music, music conference, music festival, music industry, music scene, musicians, performance, spotlight, ybLA16, youbloom, youbloomLA2016

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