youbloomDublin 2018 Music Summit & Festival – Press Release

14-May-2018 By Robert Loustaunau Leave a Comment

youbloom, the global music event, is returning to Dublin this Summer.

Now in its sixth year, youbloomDublin thrills fans and the music industry with aspiring artists getting the opportunity to play showcase gigs with free-of-charge access to the youbloom Music Summit.

The youbloomDublin 2018 Music Summit

The youbloomDublin 2018 Music Summit which is open to everyone, is an industry conference offering emerging talent the chance to network and learn from top level music connections and experts. The festival will be taking place at the headquarters of one of youbloom’s sponsors, IMRO (Irish Music Rights Organisation) on June 2nd. The day-long conference will range from themes of industry knowledge, legals, songwriting, and Spotify with keynote presentations like: “A Sea of Gray Hats – How to Use the System to Change the System” by LA industry legend Ted Cohen.

There will also be a panel discussion, “How To Write A Hit – Inspiration or Perspiration,” led by Steve Lindsey of Elevate Music as well as 3 Masterclasses, “How to Get the Most Out of Spotify,” hosted by Peter Astedt and “Managing your career in the 21st century music industry” with Pete Holidai. Full Summit details.

Luke Clerkin

Meanwhile, in the city centre, youbloom brings over 60 artists to the stage. Free gigs will take place in The Underground, JT Pimms, The Mercantile and Berlin D2. Artists have traveled from across the globe to perform over the June bank holiday including Tanjier – Concreto (Brazil), D-Day, (Ireland) – Danu5ik (England), Katie Gallagher (Ireland), Georgia & The Vintage Youth (England), The Finns (Ireland), Emmanuel Nwamadi (England), Luke Clerkin (Ireland) and BoW (Austria). Catch all the details!

Indie artists take on the Bloom Main Stage in Phoenix Park.

Last year over 120,000 people graced the gates of the Phoenix Park, enjoying the best in homegrown food, drink and culture. Stunning performances from Aine Cahill and David Keenan in 2016, uplifting pop from Lavengro in 2017 and the well loved music of The 4 of Us will give you a hint at the type of talent we put on the main music stage at Bloom. This year, feisty folksters Corner Boy and the inimitable duo Don Baker and Rob Strong will sparkle in the sonic sunshine on the main stage in the Phoenix Park. We also have a host of unsigned talent just waiting to be discovered.

For more info, check out our FAQ, or shoot us an email at: customersupport@youbloom.com

Want to see more more of what youbloom has done and who has played with us in past years? Check out youbloom Though the Years.

Corner Boy. Photography by: Michael Duggan Photography.

You’ve Been Writing Song Lyrics Wrong

08-May-2018 By Guest Blogger Leave a Comment

As musical styles progress and change with the times, one thing is for certain, writing song lyrics continues to play a vital part in what sets artists from being good to being considered a great. So for those of you currently in a creative drought, here is some advice from a few of the greats.

Jimi Hendrix on Artistic Liberties with the Facts

“Imagination is the key to my lyrics. The rest is painted with a little science fiction.”

–Jimi Hendrix

Photo Courtesy of the Artist

Many artists pigeonhole themselves by believing that every word written must be 100% accurate to their lives and story they are telling. Of course, speaking from your own personal experiences is vital in creating meaningful music. But the point is to get your message across in the best way possible. Sometimes, this might involve a little science fiction.

Dolly Parton on Throwing Yourself into the Process

“It’s therapy. It’s fun. It’s creative. I love getting on a big writing binge and staying up a couple days working on song and knowing at the end of those two or three days that I’ve created something that was never in the world before.”

–Dolly Parton

Photo Courtesy of the Artist

If this is your passion, don’t be afraid to throw yourself into your work. The stories of artists writing a hit song in 5 minutes’ time, on a napkin, in an airport is incredible! But most great songs come from hard work, dedication, and focus from the artist. This mean sitting down and wrestling with a song until it feels right.

John Mayer on Speaking Your Own Truth

“I hope that what it comes down to at the end of the day is that people believe that I believe what I’m singing. It comes down to being believable.”

–John Mayer

Photo Courtesy of the Artist

Authenticity is key in songwriting and producing. This may seem strange since the first piece of advice was to stretch the truth in the songwriting process. Don’t be confused, there is a difference between writing a nonfiction story to produce a personal truth, and writing a meaningless song for the sake of staying on trend. Be true to your artistic endeavors and creative process because the song will thus come across genuine to the listeners.

Now go on and be inspired to create and then when it comes time to perform, remember to sign up for youbloomConnect to get the chance to connect with your fans and other artists to grow not only your fan base but your connections in the industry. To get more information on how youbloom can help you book more gigs across the world and have the chance to play at #youbloomLA and #youbloomDublin, follow the link: http://www.youbloom.com/

Dreaming of Jupiter drop Breezy new Beats

08-Feb-2018 By Robert Loustaunau Leave a Comment

Electro art-pop ensemble, Dreaming of Jupiter blends together disparate jazz harmonies with slick sound production in their new single, “Let Me Down.” The effect is an expansive and airy atmosphere.

While the band has become synonymous with the chill vibes of soul-pop, the crisp mode mixture and Zoe Gough’s hushed rap-break makes “Let Me Down,” a refreshing addition to Dreaming of Jupiter’s already eclectic sound.

youbloom was honored to have the trio bring their innovative style to youbloomDublin 2017 Music Festival and “Let Me Down” will make an awesome addition to the bands continually morphing discography.

Top 6 Micro Job Sites – For Musicians

16-Jan-2018 By Robert Loustaunau Leave a Comment

Choosing the Right Micro Job Site

Being an independent artist can be tricky. When the gigs aren’t exactly flowing, one way artists can convert their skills to profit are through micro job sites. While platforms like Fiverr have become a popular hub for freelancers to offer up their skills to patrons, many competing micro job sites are offering unique perks to accrue their own network of buyers and sellers. Here we’ll disentangle the pros and cons of these platforms so you can find the one that’ll suit your needs.

Fiverr

Fiverr being the most well know micro job site platform, it has set the bar for this global marketplace. As its name suggests, a musician can offer up their services for as little as 5 bucks. Fiverr’s platform is clean and user friendly and seems to cater to musicians more with services being broken into categories like: Voice Over, Mixing & Mastering, Singer-Songwriters, Jingles & Drops, and Sound Effects as well as others. The commission Fiverr receives per gig is 20%, meaning they’ll get a dollar of that $5 jingle you wrote. While this rate is somewhat steady among job sites, minimum service rates can vary as well.

Fourer

The next logical step if Fiverr is not for you is Fourer. With no lack in discretion, this site is a spin-off from Fiverr and the minimum rate is $4. Like Fiverr, Fourer nabs 20% of each transaction. The catch with this site is that you can only receive your payout through Paypal. Many similar job sites function this way so consider your relationship with Paypal before signing up. Fourerr also provides users the ability to “level up” where points can be gained by selling services. These points can then be exchanged for purchasing credit on the platform.

FiverUp

Don’t let its name fool you. FiverUp offers minimum rates of $4 and takes a 20% commission. You can manage your funds through Paypal or your credit card. In an attempt to differentiate itself from its competitors this micro job site offers a flurry of extra features. For example, FiverUp offers a “bump” function which allows users to pin their service to the site’s front page everyday. Their is also the possibility that if the company finds your service to be unique or especially useful, they will feature it in their blog, maximizing your exposure.

SEOClerks

Diverting from the common pun, SEOClerks has carved out its own niche of buyers and sellers priding itself/advertising itself on services as low as $1 and being especially useful to SEO and web development services. If you are an artist looking to beautify your website or expand your brand coverage, purchasing services here may be your best bet, but SEOCLerks allows you to sell the same range of services as the other sites, leaving a category of Music and Audio for musicians to sell their craft as well. They have different user levels which dictate the range of cost you can demand for your services where you may start offering gigs from $5-$125 and at later levels there is no maximum on the price. They also have a “want to buy” and “want to trade” section, where you can ask to have specific gigs done.

Gigbucks

While not wholly unique in its design, the platform has garnered good reviews from it users and a reliable following. Like the others, Gigbucks pays out through Paypal or Alertpay/Payza, and also offers credit to one’s Gigbucks account balance. The rate one can charge is $5 – 50 and Gigbucks takes a set 20% cut.

Amazon Mechanical Turk (MTurk)

Finally, there is MTurk. This Amazon-affiliated crowdsourcing website is based in India and has accumulated a wide girth of customers over the years and is known to be a sturdy forefather of the micro job site platform. Any number of Human Intelligence Tasks (HITs) can be requested and those who complete them, Turkers, are paid in Amazon credit. One can also pay the Turker through debit/credit or PayPal. Workers based in India have an added perk of being able to receive payment as a direct deposit in the form of Rupees. The commission rate for MTurk is where things become more complicated with a 20% – 40% fee per HIT depending on a workers number of tasks at had. A worker can be paid as low as $0.01 for a task but usually jobs pay as low as $1.20.

Still not sure where to post your services? Take a look at our comparison chart of what each platform has to offer. Hopefully this will clear things up so you can begin posting and get paid!

Robert Loustaunau is a content writer for youbloom and is a member of the social media team there. He is an avid music maker and listener. He enjoys the simple things in life: coffee, a good book, and quality time with his lovely girlfriend.

6 Digital Marketing Tips for Musicians & Bands

08-Aug-2017 By Guest Blogger 2 Comments

There’s absolutely no doubt that digital marketing is the key to success in the music industry. If you’re keen to make the most of each and every ounce of exposure you receive, if you are set on becoming the next big thing, if you are striving to live life as a full-time musician or band member, then you must embrace digital marketing and acknowledge all the concepts and trends currently relevant to your industry.

How do I get fans? Is it about quality or quantity?

The 1000 True Fans concept is the idea that as long as you have 1000 ‘true fans’, you are never going to have a problem selling your music and your merchandize online. These true fans will help create a fanbase and market for your music and products that will help you drive further sales and success.

The point of digital marketing is to make the most of the exposure you receive when you perform and find those magical 1000 true fans who will give you a musical career for life. In some ways, true fans are similar to the marketing concept of brand advocacy. Encourage loyalty, reward loyalty, and give freely.

Make the most of Facebook pages

Digital marketing goes hand-in-hand with social media. If you’re wondering how to get fans, you must build a platform that allows them to express themselves, to engage with you or your band, and to learn more about you.

Begin with a Facebook page. Facebook provides plenty of tools to assist you in keeping track of who is engaging with your posts, as well as allowing you to measure how successful your reach has been. Make your page super engaging with a ton of live video, music, photoshoots, and quirky outtakes from life ‘on the road’.

Don’t forget to sync up your Facebook page with offline activities like gigs and fan meetups.

Embrace Twitter & Instagram & share your story

No matter how good your music is, your fans will want to know you or your band personally. Facebook is good for finding out information about gigs and news. Twitter, on the other hand, is good for little bits of communication and for emphasizing your personality. You can also personally thank a fan for coming to see you, as well as share articles, images and updates that you find exciting. Many people use Twitter to tell others what they’re up to. If you’re writing a new song, you can share this in a couple of words with an appropriate hashtag.

Instagram is very similar to Twitter, but favors images rather than words. You can share pictures and videos of you or your band travelling to a gig, images of the audience from your gig, shots with collaborators, or pics of your latest merchandize.

Having an engaged social account is a great confidence booster, as well as a commercial asset. Nurture the community you’re building — and think twice before purchasing fans.

Get your stuff out on YouTube

Many gig organizers will use YouTube to check out your music before hiring you. YouTube isn’t always an easy platform for new bands and musicians, so don’t worry if you don’t get many views at the beginning. Instead, focus on releasing some of your tracks in high quality for gig organizers and potential fans. Be sure to add tags and keywords to your video to increase the likelihood of someone finding your video or even stumbling across it through YouTube’s autoplay feature.

The good thing about YouTube is that your true fans will happily do the necessary advertising for you. They will share your latest releases through their social media networks and their friendship groups. They will also add their comments and likes to your videos. This interaction between fans encourages a fan base to emerge, which will develop its own personality as it grows.

Create a killer website

Still trying to figure out how to promote your music independently? A strong website can make your music enterprise look professional and serious. If you truly want to commit to a musical career, ensure that you invest in a website that has intuitive navigation, accessible contact information, and ecommerce facilities that allow you to sell your albums and merchandize yourself.

Your fans will want to be able to make purchases easily and securely, so make sure that this is possible. If you’re looking to set up your record shop, you can sell music through your own store and get up and running in a matter of hours. Setting up an ecommerce site independently is a sure-fire way to take matters into your own hands, and get your music business on the right track!

In order for your digital marketing efforts to be successful, be prepared to fully engage with these tips. Going into marketing half-hearted is simply not good enough. Just like an instrument, grasping digital marketing can take time and practise.

Author Bio:

Victoria Greene: Brand Marketing Consultant & Freelance Writer.

I work with online businesses and entrepreneurs to create valuable content and marketing strategies that yield big results. I am always happy to share my knowledge and love discovering new opportunities for collaboration. I’m also a keen singer and guitar player, but that’s strictly for pleasure!