You’ve Been Writing Song Lyrics Wrong

08-May-2018 By Leave a Comment

As musical styles progress and change with the times, one thing is for certain, writing song lyrics continues to play a vital part in what sets artists from being good to being considered a great. So for those of you currently in a creative drought, here is some advice from a few of the greats.

Jimi Hendrix on Artistic Liberties with the Facts

“Imagination is the key to my lyrics. The rest is painted with a little science fiction.”

–Jimi Hendrix

Photo Courtesy of the Artist

Many artists pigeonhole themselves by believing that every word written must be 100% accurate to their lives and story they are telling. Of course, speaking from your own personal experiences is vital in creating meaningful music. But the point is to get your message across in the best way possible. Sometimes, this might involve a little science fiction.

Dolly Parton on Throwing Yourself into the Process

“It’s therapy. It’s fun. It’s creative. I love getting on a big writing binge and staying up a couple days working on song and knowing at the end of those two or three days that I’ve created something that was never in the world before.”

–Dolly Parton

Photo Courtesy of the Artist

If this is your passion, don’t be afraid to throw yourself into your work. The stories of artists writing a hit song in 5 minutes’ time, on a napkin, in an airport is incredible! But most great songs come from hard work, dedication, and focus from the artist. This mean sitting down and wrestling with a song until it feels right.

John Mayer on Speaking Your Own Truth

“I hope that what it comes down to at the end of the day is that people believe that I believe what I’m singing. It comes down to being believable.”

–John Mayer

Photo Courtesy of the Artist

Authenticity is key in songwriting and producing. This may seem strange since the first piece of advice was to stretch the truth in the songwriting process. Don’t be confused, there is a difference between writing a nonfiction story to produce a personal truth, and writing a meaningless song for the sake of staying on trend. Be true to your artistic endeavors and creative process because the song will thus come across genuine to the listeners.

Now go on and be inspired to create and then when it comes time to perform, remember to sign up for youbloomConnect to get the chance to connect with your fans and other artists to grow not only your fan base but your connections in the industry. To get more information on how youbloom can help you book more gigs across the world and have the chance to play at #youbloomLA and #youbloomDublin, follow the link: http://www.youbloom.com/

House shows are the New Frontier of the DIY

02-May-2018 By Leave a Comment

youbloom Dublin house shows

There’s a new way to get your band out there: house shows.

Playing local clubs and venues is certainly a must for any emerging band. But the networking opportunity that might spring from throwing house shows is something not to sleep on. It might seem counter-intuitive that playing a house show is more fruitful than a local club. It’s not, and here’s why.

It’s Cheap

Playing a house show is a great way for your friends and fans to save a ton of money. No cover charge or overpriced drinks to deter potential guests! Sure they are going to want to drink, but let guests bring their own beverages. And everybody knows that a six pack from your local store is cheaper than a tall boy at a bar. And most importantly, it lasts longer. More people are encouraged to come, have a good time, and spend the few bucks they saved on some merch.

You’ll Definitely Fill the Room

Second, unless your marketing skills are extraordinary or you are playing your hometown, your band is definitely going to have a better time playing in front of a house show audience than a half empty room at a club. And if your band is coming up in the club scene, check out our tips on how to ace those live shows. It takes practically nothing to gather 50 people to a house party, the only thing you have to say is “Hey, there’s a house party”. You won’t even have to add “Bring your friends”. That’s a given.

It’s Easy

Dublin festival House Shows

Third, you are way more likely to build a fruitful relationship with other bands at a house show than at a local club. A party is a familiar environment, even for someone who’s somewhat of an introvert or just doesn’t know anyone else except their bandmates.

It’s a lot easier to go up to someone and chat at a house party than at a club with loud music playing, people sticking to their friend groups, and bands always busy loading their gear or getting lost at the bar.

In an era where DIY is king, house shows must be queen.

youbloom is all about helping bands build relationships in unexpected places. If you could see yourself hosting a show in your own space, check out youbloomConnect to see what we can do to connect you to a CityRep and a band near you.

Luca is a freelance writer, blogger, musician and songwriter. Born and raised in Italy, his passion for Rock n Roll made him move to London where he lived for one year and gained a certificate in Songwriting from ICMP. Luca relocated in NYC in 2014 to pursue jazz music and liberal arts at the The New School from which he graduated in December 2017. Luca currently resides in Nashville, TN.

How to Make Money as a Venue Owner

24-Apr-2018 By 2 Comments

Whether you’re re-branding your old bar as a buzzing music hub or just getting into the game, the question is always, how do I make money as a venue host?

It really comes down to two things: 1), How you negotiate cost with artists and 2), booze sales.

Selling drinks is pretty straightforward. Estimating the potential cost-benefit of an unknown artist on any given night, is not. Here’s a few things you’ve got to know if you want to make money as a venue host.

A Flat Rate

Photo taken at youbloom Dublin Music Festival

For the indie artists that can’t promise a surge of fans, a flat rate is often in their best interest. This will guarantee the band they’ll get paid an agreed upon amount, regardless of ticket sales.

The number they’re asking for should be entirely based on the draw they can bring in. Remember the part about how important it is your selling beer? The concern over flat rate is not whether or not they’ll make you rich at the ticketing booth. It’s whether or not they’ll be keeping your barbacks busy.

You have to factor in operational costs, what similar acts are receiving in the area, and projected earnings. Don’t be afraid to turn bands away if you believe they’re asking for too high a price – Bands have money-making rules of their own to follow, and making friends with the local talent is not worth it if your venue can’t sustain itself.

Claiming the Door

Bands with a following will often want the opposite from their undiscovered counterparts. Instead of a flat rate they might demand 100% of the door sales as payment. These artists are anticipating their paying fans will follow them in.

If you’re not quite as confident as the band is about their ticket sales, be honest with them. Offer them a percentage of door profits for their first time at your venue. A door split of 80/20 with the artist taking the majority is not uncommon with lesser-known talent. Then, use that first night’s profits as a reference point. If the band brings in the audience they anticipated, you’ll feel more secure promising them 100% of the door next time around.

Stay in the Loop

d2.6_mh1464952221722.jpg While at times it may feel like that dive-bar down the street with the open-mic night is your competitor, this does not have to be the case. It pays to build a relationship with other venue owners.

To make money as a venue, hosts can provide each other valuable intel on the local talent: who’s worth hiring, how they conduct business, and what their draw really is, compared to what they’re asking for. Checking a band’s concert history on a hub like Pollstar is a good way to “feel out” what type of pull they have had in cities similar to yours.

Know your Market & Differentiate Yourself

An ideal crowd is packed with fans of a venue, not of the band playing. Get an idea of who your target show-goer is, and build your venue to draw them in. A venue that is consistently hosting artists of a particular style will build trust among fans, and promise a consistent stream of attendees even when the headliner is unknown.

Even though it can be tricky straddling the sidelines of a music scene, many third-party fan club ticketing platforms have sprung up to make it easy. While ticketing companies like Live Nation/Ticketmaster and Eventbrite partner with venues to pull in appropriate acts, they often disproportionately serve big-name acts. Meanwhile, weighty surcharges are enough to turn away potential concert-goers from seeing smaller talent.

For this their are splatforms like Songkick, Artist Arena, and youbloom Connect which link venues with lesser-known artists that are better tailored to a venues style and atmosphere.

Fan-club ticketing companies like these allot artists a percentage of tickets (usually 8 – 10%) for them to sell directly to their fans. Unlike the larger ticketing companies that make their revenue off hefty service charges, fan-club ticketing brands usually take their share from the artists’ profits at generally lower rates.

Giving artists a hand in their own ticket sales increases selling incentives for the bands. Companies like youbloom Connect have raised the stakes by also allowing fans to sell tickets, increasing selling power for the venue in exchange for discounted tickets. Plus, hosts get more security of a show’s success from increased pre-sale tickets.

Get Creative

While getting your bar or venue up and running feels mostly like a numbers game, there are also creative steps you can take to bring in some extra cash.

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As I’ve mentioned before, your ability to move booze will always be the staple form of income, but expanding your amenities to include a food menu will do more of the same. And you don’t have to get fancy – becoming locally-renowned for your bar’s half-pound blooming onions is a milestone in itself.

Finally, make your space rentable. More than ever, people are looking for a one-of-a-kind atmosphere that can double as a work-space, or be rented out for company retreats, rehearsals, or a recording studio. Platforms like youbloom Connect work for these types of events, making it easy for you to choose from a variety of acts that suit whatever private event you’re hosting.

By knowing how to properly negotiate with bands, and by innovating your space to draw a loyal niche of show-goers, you’ll be able to make money as a venue at a sustainable rate; and beer, don’t forget about selling lots and lots of beer.

5 Tips for Playing Successful Shows

19-Apr-2018 By 3 Comments

Back To The Ocean Performing at Youbloom Festival

A few tips to playing successful shows

Imagine you just moved to a new town. No friends or musician pals, let alone connections with the local music scene. What do you do? The easy answer would be: get a band together and start playing successful shows , but that is not always the fastest track to local success.

When you’re trying to establish yourself as an artist in the local scene, your goal should not simply be to put a show together, but to put together a successful show. The difference is enormous. Here’s a few tips of how to make that happen.

1. Know your Target

As an artist, you should be crystal clear about what your skill set, goal and target is. An emerging artist should not count booking a show an end goal in itself.

The details are what matters the most: who is coming to catch your band play? Are you going to be performing for a near-empty room, with only your roommate and parents there to watch?

If you’re a rock ‘n’ roller, on the other hand, your natural habitat should be the DIY scene. Do your research. Who are the best local bands that gravitate towards your sound? Where do they usually play? Are they playing successful shows? Where do they go for a pint?

2. Be a Fan

Once you’ve gathered your data, take action. Go see their shows, follow them on social media, see what they’re up to and what their strategy is. Artists should learn from each others’ success as well as mistakes.

Back To The Ocean Playing successful shows at youbloom festival

If you’re a songwriter and producer you may wanna play acoustic rounds and hang out where the local songwriters are, rather than at a dive bar populated by rock bands.

3. Don’t be a Stranger

Most importantly, befriend these fellow rockers. Approach them after their show, buy them a beer and make friends. If you’re the shy type who likes to stand in the back and just enjoy the show, get another member of your band to be the social one. Or, fight yourself and make an effort to exchange a few words and perhaps a little booze with them.

Whether you’re a hit writer or an indie rocker, you never know where meeting new people may lead you. You might end up co-writing a number 1 hit on a chill afternoon session with a writer you met randomly at a show. Or, you might end up headlining a national tour with a small-time band that broke through – and all because you had the guts to go talk to them after a set at your local dive.

Don’t be afraid to push yourself out of your comfort zone, because that is what’s going to change your perspective on things and ultimately lead you to a more efficient strategy for your career.

4. Offer Up your Skills

Take time out of your own life to make friends with those acts that already establish themselves in the local scene. Ask if they would like you to open for them. That way you will most likely play to a room full of people who are probably into music or musicians themselves.

5. Schmooze

Playing Successful Shows at youbloom Festival

Back To The Ocean and Anna Christie perform at the youbloom Festival

By opening for your new-found friends, you’ll be making a name for yourself as a new band around town, and you’ll be gaining their fans in the process. Throw a nice after-party after the show where you can properly hang out with your new fans and you’ll have a recipe for success.

Networking and making friends is crucial and takes a lot of work and dedication. If you’re looking for a simpler way to join these networks, check out youbloom Connect – where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road. Whether you reach out, or decide to do it alone, do yourself a favor: get out more and meet like-minded people. Many of them might not be your next musical partner in crime, but the worst that’ll happen is you’ll have more friends.

Luca a freelance writer, blogger, musician and songwriter. Born and
raised in Italy, his passion for Rock n Roll made him move to London where he
lived for one year and gained a certificate in Songwriting from ICMP.
Luca relocated in NYC in 2014 to pursue jazz music and liberal arts at the
The New School from which he graduated in December 2017. Luca currently
reside in Nashville, TN

Danu5ik Interview – Part 2

29-Jan-2018 By Leave a Comment

In the second half of my music interview with Danu5ik, he and I tried to pin down what exactly it is that gets an artist’s creative water wheel spinning. Also, Daniel offers sage advice on how to mine that creativity once it’s found. We also discuss his newest project and how EDM is being changed by increased collaborations between DJs.

You were talking about getting hit with this surge of creativity. Could you talk more about how that hits you?

I find it very difficult to sit down in the studio and say I’m going to pump out something. Usually, when I try to do that I end up with tracks that get put on hold for a later date. You can’t really force creativity. Chances are I’ll be sitting in an airport when a concept for a track will come to me and I’ll pull out my laptop and see where I can go with that.

LA was an amazing experience meeting everyone at youbloom. The ideas that were pitched and listening to everyone else’s sounds, those things are really inspirational.

Do you have advice for musicians or artists on how to develop that initial stroke of creativity into a fleshed out piece of work?

Yes, go outside. Take a deep breath. Sitting down in front of the keyboard or guitar is one thing but what I’ve found is if you try to push yourself after that certain time, that creativity just goes down. So do something completely different and then go back to it. What you’ll find is when you go back to that track you’re coming back with a different take but you’re keeping that energy level there.

Anyone who knows me knows I’m about high energy; the enjoyment, the laughter, the happiness. Music to me is an aura, it’s supposed to transition fluently and be able to captivate people in the way starting a conversation with someone new does. You need to be able to just open up your mouth and say “Hello.”

If you missed Danu5ik’s newest Single and Music Video in Part 1 of the interview then take a peak. Or just watch it again. It’s as good the second time around.

Imagine wasn’t created all in one day, it was created over time and it was something I had to listen to over again. Whatever you’ve created you do need to get it reviewed by someone else, either friends or family. Feedback is everything, that’s the only way you can know you’re on the right path.

Yes, I feel like there is this tendency among musicians to hole themselves away until they create something worthwhile but what I hear from you is the opposite.

Yes, if you want to inspire to make something great that goes around the world, than you need to be able to show people that you’re not just an artist in the studio not connected to your fans or the world. You need to be able to show them that you can get out there and enjoy life, accept feedback and learn from others. That can only make your music better and that differentiates you from every other artist.

How do you find a space for collaboration in an EDM circle? Do places like youbloom foster that connection?

LA was an amazing experience meeting everyone at youbloom. The ideas that were pitched and listening to everyone else’s sounds, those things are really inspirational. For instance, being a part of youbloom I’ve been able to listen to so many other electronica artists and we get to pitch ideas at each other. It’s all about networking and youbloom is fantastic for that being able to connect different artists from different genres because you can never tell where a collaboration may occur.

32. At youbloom it’s great if you have different artists approach you and say they like your sound and want to come up with something. You can never tell where the next hit will come from. I got collaboration requests from youbloom Dublin and that was fantastic. You get to learn more about other artists and in a sense you’re piggy-backing off of each other in a positive way. The top artists wouldn’t be where they are if they hadn’t started somewhere similar so for local artists it’s a great opportunity.

What’s your vision as Danu5ik going forward?

At the present moment we are planning a US tour in the new year that takes place from New York to LA and a tour in Canada in 2019. I look forward to it! It gives me a perfect opportunity to connect with fans across the world and visit these different cities and make them a part of the live experience.

Is there a different type of atmosphere when you travel to these places you haven’t played at before?

As a DJ you always have to read the crowd. When I perform in different places where the fan following isn’t that strong it’s always interesting to see how those new fans listen to the music and see how it captivates them or doesn’t. For me, it’s always great to take those few moment before performances to connect with fans because I don’t want to be one of those artist who just comes to do the performance and then is out the door. You’re here for the fans so connect with them. It adds more of a one to one with them which is what I set out to achieve and they know I’m always in arms reach or they can take a picture with me or we can grab a drink if it’s a small location.

Its always going to be a challenge to be a local artist.

Never give up on your sound. Know that your sound will evolve.

Do you have any advice for other artists who are trying to make it in this industry right now?

Never give up. I’ve met a lot of artists who always struggle with this. Its always going to be a challenge to be a local artist. Never give up on your sound. Know that your sound will evolve. Keep networking, there are various outlets you can learn from.

It took me going to LA and talking with Andy Gould and he said it quite clearly, the info is there for us artists, it’s all laid out. We don’t have to find things difficult because if you want to connect to another artist there are avenues there. In terms of creating new sounds, there is a wide range of tools out there, experts that can give you feedback. Just reach out and never feel like you’re alone because you’re not.

17. You heard it here folks, Danu5ik has got fresh beats cooking in the oven so follow him at @DDanu5ik to know when those tracks hit. Also, Danu5ik will be at youblomDublin for the 2018 Music Festival & Summit (May 30-June 4) and you should be too. All bands gain free admission to the 5 days of musical performances, workshops, and master classes about navigating the music industry. Apply To Play -Deadlines hit February 19th.