How to Make Money as a Venue Owner

24-Apr-2018 By Robert Loustaunau 2 Comments

Whether you’re re-branding your old bar as a buzzing music hub or just getting into the game, the question is always, how do I make money as a venue host?

It really comes down to two things: 1), How you negotiate cost with artists and 2), booze sales.

Selling drinks is pretty straightforward. Estimating the potential cost-benefit of an unknown artist on any given night, is not. Here’s a few things you’ve got to know if you want to make money as a venue host.

A Flat Rate

Photo taken at youbloom Dublin Music Festival

For the indie artists that can’t promise a surge of fans, a flat rate is often in their best interest. This will guarantee the band they’ll get paid an agreed upon amount, regardless of ticket sales.

The number they’re asking for should be entirely based on the draw they can bring in. Remember the part about how important it is your selling beer? The concern over flat rate is not whether or not they’ll make you rich at the ticketing booth. It’s whether or not they’ll be keeping your barbacks busy.

You have to factor in operational costs, what similar acts are receiving in the area, and projected earnings. Don’t be afraid to turn bands away if you believe they’re asking for too high a price – Bands have money-making rules of their own to follow, and making friends with the local talent is not worth it if your venue can’t sustain itself.

Claiming the Door

Bands with a following will often want the opposite from their undiscovered counterparts. Instead of a flat rate they might demand 100% of the door sales as payment. These artists are anticipating their paying fans will follow them in.

If you’re not quite as confident as the band is about their ticket sales, be honest with them. Offer them a percentage of door profits for their first time at your venue. A door split of 80/20 with the artist taking the majority is not uncommon with lesser-known talent. Then, use that first night’s profits as a reference point. If the band brings in the audience they anticipated, you’ll feel more secure promising them 100% of the door next time around.

Stay in the Loop

d2.6_mh1464952221722.jpg While at times it may feel like that dive-bar down the street with the open-mic night is your competitor, this does not have to be the case. It pays to build a relationship with other venue owners.

To make money as a venue, hosts can provide each other valuable intel on the local talent: who’s worth hiring, how they conduct business, and what their draw really is, compared to what they’re asking for. Checking a band’s concert history on a hub like Pollstar is a good way to “feel out” what type of pull they have had in cities similar to yours.

Know your Market & Differentiate Yourself

An ideal crowd is packed with fans of a venue, not of the band playing. Get an idea of who your target show-goer is, and build your venue to draw them in. A venue that is consistently hosting artists of a particular style will build trust among fans, and promise a consistent stream of attendees even when the headliner is unknown.

Even though it can be tricky straddling the sidelines of a music scene, many third-party fan club ticketing platforms have sprung up to make it easy. While ticketing companies like Live Nation/Ticketmaster and Eventbrite partner with venues to pull in appropriate acts, they often disproportionately serve big-name acts. Meanwhile, weighty surcharges are enough to turn away potential concert-goers from seeing smaller talent.

For this their are splatforms like Songkick, Artist Arena, and youbloom Connect which link venues with lesser-known artists that are better tailored to a venues style and atmosphere.

Fan-club ticketing companies like these allot artists a percentage of tickets (usually 8 – 10%) for them to sell directly to their fans. Unlike the larger ticketing companies that make their revenue off hefty service charges, fan-club ticketing brands usually take their share from the artists’ profits at generally lower rates.

Giving artists a hand in their own ticket sales increases selling incentives for the bands. Companies like youbloom Connect have raised the stakes by also allowing fans to sell tickets, increasing selling power for the venue in exchange for discounted tickets. Plus, hosts get more security of a show’s success from increased pre-sale tickets.

Get Creative

While getting your bar or venue up and running feels mostly like a numbers game, there are also creative steps you can take to bring in some extra cash.

20160601_114918_mh1464778848785

As I’ve mentioned before, your ability to move booze will always be the staple form of income, but expanding your amenities to include a food menu will do more of the same. And you don’t have to get fancy – becoming locally-renowned for your bar’s half-pound blooming onions is a milestone in itself.

Finally, make your space rentable. More than ever, people are looking for a one-of-a-kind atmosphere that can double as a work-space, or be rented out for company retreats, rehearsals, or a recording studio. Platforms like youbloom Connect work for these types of events, making it easy for you to choose from a variety of acts that suit whatever private event you’re hosting.

By knowing how to properly negotiate with bands, and by innovating your space to draw a loyal niche of show-goers, you’ll be able to make money as a venue at a sustainable rate; and beer, don’t forget about selling lots and lots of beer.

5 Tips for Playing Successful Shows

19-Apr-2018 By Guest Blogger 3 Comments

Back To The Ocean Performing at Youbloom Festival

A few tips to playing successful shows

Imagine you just moved to a new town. No friends or musician pals, let alone connections with the local music scene. What do you do? The easy answer would be: get a band together and start playing successful shows , but that is not always the fastest track to local success.

When you’re trying to establish yourself as an artist in the local scene, your goal should not simply be to put a show together, but to put together a successful show. The difference is enormous. Here’s a few tips of how to make that happen.

1. Know your Target

As an artist, you should be crystal clear about what your skill set, goal and target is. An emerging artist should not count booking a show an end goal in itself.

The details are what matters the most: who is coming to catch your band play? Are you going to be performing for a near-empty room, with only your roommate and parents there to watch?

If you’re a rock ‘n’ roller, on the other hand, your natural habitat should be the DIY scene. Do your research. Who are the best local bands that gravitate towards your sound? Where do they usually play? Are they playing successful shows? Where do they go for a pint?

2. Be a Fan

Once you’ve gathered your data, take action. Go see their shows, follow them on social media, see what they’re up to and what their strategy is. Artists should learn from each others’ success as well as mistakes.

Back To The Ocean Playing successful shows at youbloom festival

If you’re a songwriter and producer you may wanna play acoustic rounds and hang out where the local songwriters are, rather than at a dive bar populated by rock bands.

3. Don’t be a Stranger

Most importantly, befriend these fellow rockers. Approach them after their show, buy them a beer and make friends. If you’re the shy type who likes to stand in the back and just enjoy the show, get another member of your band to be the social one. Or, fight yourself and make an effort to exchange a few words and perhaps a little booze with them.

Whether you’re a hit writer or an indie rocker, you never know where meeting new people may lead you. You might end up co-writing a number 1 hit on a chill afternoon session with a writer you met randomly at a show. Or, you might end up headlining a national tour with a small-time band that broke through – and all because you had the guts to go talk to them after a set at your local dive.

Don’t be afraid to push yourself out of your comfort zone, because that is what’s going to change your perspective on things and ultimately lead you to a more efficient strategy for your career.

4. Offer Up your Skills

Take time out of your own life to make friends with those acts that already establish themselves in the local scene. Ask if they would like you to open for them. That way you will most likely play to a room full of people who are probably into music or musicians themselves.

5. Schmooze

Playing Successful Shows at youbloom Festival

Back To The Ocean and Anna Christie perform at the youbloom Festival

By opening for your new-found friends, you’ll be making a name for yourself as a new band around town, and you’ll be gaining their fans in the process. Throw a nice after-party after the show where you can properly hang out with your new fans and you’ll have a recipe for success.

Networking and making friends is crucial and takes a lot of work and dedication. If you’re looking for a simpler way to join these networks, check out youbloom Connect – where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road. Whether you reach out, or decide to do it alone, do yourself a favor: get out more and meet like-minded people. Many of them might not be your next musical partner in crime, but the worst that’ll happen is you’ll have more friends.

Luca a freelance writer, blogger, musician and songwriter. Born and
raised in Italy, his passion for Rock n Roll made him move to London where he
lived for one year and gained a certificate in Songwriting from ICMP.
Luca relocated in NYC in 2014 to pursue jazz music and liberal arts at the
The New School from which he graduated in December 2017. Luca currently
reside in Nashville, TN

After a Brief Hiatus, Griffin Anthony to Release New Album, Refuge

22-Feb-2018 By Guest Blogger Leave a Comment

Griffin Anthony, after taking a brief break from touring, is releasing his first full-length album since 2015’s, “Making of A Man”.

The album is set to be released this summer on Big Eye Records. During Anthony’s hiatus he has composed film scores for the Woodstock Film Festival selected documentary, Catskill Park and HBO’s I Wanna See You and Call to Action, amongst others.

“Scoring was invaluable to my evolution as a songwriter”

“Scoring was invaluable to my evolution as a songwriter”,says Anthony, “but I grew to miss writing the stories that I wanted to tell.”

Since scoring music for various films, Anthony became anxious to get in the studio and return to his first love, writing songs connecting to people emotionally. His new album, Refuge, was recorded at the Bomb Shelter in East Nashville with producer Jon Estes (Kesha, John Paul White, Steelism), in collaboration with Andirja Tokic (Alabama Shakes, Margo Price, Langehorn Slim).

Truly returning to his musical roots, Anthony recorded Refuge live to two–inch tape. He completed the recording of the album over 6 days in October 2017. Given the opportunity to listen to Anthony’s new album prior to his release and sitting down with him at his home in Ridgefield, CT, Anthony went into depth over his thoughts on his new music and how it is different from his previous works.

“I just aimed to write songs you can trust,” Anthony said. “I took a bigger swing on this record. The tunes have some heavier themes.” Never preachy or fussy, Anthony’s unwavering vocals and pointed lyrics deliver on the nine-song LP. Starkly more nuanced than his previous work, Refuge, offers character-driven narratives ripe with perspective and humility that sneak up and grab you by the throat. This album is a return home for Anthony and provides a hopeful feel through risk.

“From time to time, we all have to take great risks in order to find safety. These songs explore the risks, failures, and steps towards finding our safe-haven.”

Refuge is set to be released later this summer.

https://open.spotify.com/user/griffinanthonyofficial/playlist/1moQbmpMfjpPHP2FiQruaS?si=fpuhIAjpRWakuplEJ-wHMQ

Author’s bio: Gabe Crawford has been a music and vinyl enthusiasts for over 20 years. Although originally from Oklahoma, he currently resides in New York with his 1200 vinyl albums.

Danu5ik Interview – Part 1

22-Jan-2018 By Robert Loustaunau Leave a Comment

Photo courtesy of the artist

Danu5ik, the award-winning DJ and producer from Edmonton, Canada has recently dropped his latest in a line of captivating music videos and singles, Imagine. Today, I sat down with the man behind the sleek EDM beats and dreamy vocals, Daniel Lee. With a few international music awards under his belt, including the prestigious IMEA Electronica Artist of the Year for 2016, Daniel was the clear choice when youbloom decided to shine the spotlight on a local artist who was finding success in the music industry. In this two part interview, Daniel and I talk about the cosmic flavor of Imagine, the molting EDM scene, and what goes into finding international success as a local artist.

First thing I have to ask, where did you get that space suit for Imagine and can I get one two?
Getting the space suit was actually a bit tricky. We tried to get one of the Apollo space suits but those are pretty rare. And I’ve got to tell you, those space suits can get pretty hot especially when you’re on set all day. The suit was a really interesting idea when the song was first created. I wanted to do something with a twist.

What were some of the ideas behind Imagine?
The concept behind Imagine was that it was a journey and it’s about this Spaceman in the middle of nowhere and he got lost and wanted to be able to find his way back and he spent all his time in space alone so it’s about getting back into that social circle.

Yeah, that message of dissociation from social groups really comes out. The whole video is fun to just watch but also you’re able to put this deeper underlying message into it.
Well that’s what I really wanted to achieve with it. We’ve become so in tune with social media that we disassociate ourselves with the person sitting right by us. We are always in tune with our phones but how do you reintegrate yourself with society?

If I reflect back on myself back in 2017, going down to youbloom Dublin and meeting new faces and having such a blast or going to LA and connecting with so many people out there. No matter where I went it was fantastic but you have to put yourself out there and that was the message I was trying to achieve with Imagine.

Imagine Music Video – Danu5ik

When did music making begin for you?
I started to dabble in music when I was in high school. My music teacher, he had this old Yamaha keyboard synthesizer connected to a monitor and I didn’t know the logistics of the hardware itself but it was able to synthesize some amazing sounds and I used to spend my lunches there just creating unique sounds and dabbling there.

Moving forward I didn’t do anything with music for awhile and it was only in 2014 where I actually started to jump back into it. That’s when I first came out to Canada and that’s what evolved into the first album, From Sea to Kanata, which is a very Deep House kind of sound. Edmonton was still relatively new to the EDM scene and I wanted to put something out there that could show other artists what this is and what my take on all of this was.

And how do you feel your sound has evolved since then and how have fans responded to it?
Now my sound has evolved from House to more of Electro-House. Especially when I look at a track like Imagine, it’s just a banging track and I love the fact that when I create these tracks fans have such a positive feedback. That’s not to say its always positive but that’s okay I love all criticism. You have to be able to accept positive and negative feedback from your fans. I wouldn’t be anywhere today without them.

“I’m always sitting on that creative edge.”

Would you say EDM has gone through a transformation where now you’re seeing a lot of subgenres borrowing from each other?
Yes, when I ask what people what type of music they listen to and they say EDM, I always ask what they mean by that. There is a wide range inside of it, and we have to be more particular than that. Is it Progressive, is it Trap, is it House, Is it Deep-House? You’re right it’s evolved into a massive genre and that’s how you get those crossovers. If you look at the top 40s, you’re seeing a lot of EDM artists making it in there and it’s great to be a part of it.

Is there a shoebox of unheard Danu5ik tracks hidden somewhere?
Yes, there is a thumbdrive of tracks that I started and which have never seen the light of the day. In the last album Day Light/Dark Night I was surprised by how many tracks I had started but that didn’t make it onto the album. I think just from that album itself I had enough tracks to make two more albums out of it. I’m always sitting on that creative edge. I get an idea for a track and start it and then put it on hold and then start something new and then I might come back to it.

Imagine was not one on the back-burner though, it was one I came up with on the go. I love tracks like that! The last track I came up with was at the airport and I almost missed my flight because I was so in tune with putting down this beat. Its sound was just so surreal.

We may actually hear some of those old tracks in 2018. I’m in the process of creating the new album which will be released in the next year. There will probably be a few remixes of old tracks as well. It’s looking really well for 2018.

What can fans expect from Danu5ik going forward here? Any hints?
For 2018, I want to start out with a big bang. We may be seeing an Imagine Remix which will hopefully spark some interest. It’s too early in the game to say for sure but Imagine is a good hint of what’s to come. There’s going to be a string of music videos coming out in 2018 but I can’t say more than that.

Keep an eye on our tweets to catch the rest of my interview with Danu5ik. And why not take his advice and, “Put yourself out there;” Daniel will be playing at youbloomDublin in May and is eager to meet fans and collaborators alike. Artists that Apply to Play will get free admission to the Festival and Summit.

Top 6 Micro Job Sites – For Musicians

16-Jan-2018 By Robert Loustaunau Leave a Comment

Choosing the Right Micro Job Site

Being an independent artist can be tricky. When the gigs aren’t exactly flowing, one way artists can convert their skills to profit are through micro job sites. While platforms like Fiverr have become a popular hub for freelancers to offer up their skills to patrons, many competing micro job sites are offering unique perks to accrue their own network of buyers and sellers. Here we’ll disentangle the pros and cons of these platforms so you can find the one that’ll suit your needs.

Fiverr

Fiverr being the most well know micro job site platform, it has set the bar for this global marketplace. As its name suggests, a musician can offer up their services for as little as 5 bucks. Fiverr’s platform is clean and user friendly and seems to cater to musicians more with services being broken into categories like: Voice Over, Mixing & Mastering, Singer-Songwriters, Jingles & Drops, and Sound Effects as well as others. The commission Fiverr receives per gig is 20%, meaning they’ll get a dollar of that $5 jingle you wrote. While this rate is somewhat steady among job sites, minimum service rates can vary as well.

Fourer

The next logical step if Fiverr is not for you is Fourer. With no lack in discretion, this site is a spin-off from Fiverr and the minimum rate is $4. Like Fiverr, Fourer nabs 20% of each transaction. The catch with this site is that you can only receive your payout through Paypal. Many similar job sites function this way so consider your relationship with Paypal before signing up. Fourerr also provides users the ability to “level up” where points can be gained by selling services. These points can then be exchanged for purchasing credit on the platform.

FiverUp

Don’t let its name fool you. FiverUp offers minimum rates of $4 and takes a 20% commission. You can manage your funds through Paypal or your credit card. In an attempt to differentiate itself from its competitors this micro job site offers a flurry of extra features. For example, FiverUp offers a “bump” function which allows users to pin their service to the site’s front page everyday. Their is also the possibility that if the company finds your service to be unique or especially useful, they will feature it in their blog, maximizing your exposure.

SEOClerks

Diverting from the common pun, SEOClerks has carved out its own niche of buyers and sellers priding itself/advertising itself on services as low as $1 and being especially useful to SEO and web development services. If you are an artist looking to beautify your website or expand your brand coverage, purchasing services here may be your best bet, but SEOCLerks allows you to sell the same range of services as the other sites, leaving a category of Music and Audio for musicians to sell their craft as well. They have different user levels which dictate the range of cost you can demand for your services where you may start offering gigs from $5-$125 and at later levels there is no maximum on the price. They also have a “want to buy” and “want to trade” section, where you can ask to have specific gigs done.

Gigbucks

While not wholly unique in its design, the platform has garnered good reviews from it users and a reliable following. Like the others, Gigbucks pays out through Paypal or Alertpay/Payza, and also offers credit to one’s Gigbucks account balance. The rate one can charge is $5 – 50 and Gigbucks takes a set 20% cut.

Amazon Mechanical Turk (MTurk)

Finally, there is MTurk. This Amazon-affiliated crowdsourcing website is based in India and has accumulated a wide girth of customers over the years and is known to be a sturdy forefather of the micro job site platform. Any number of Human Intelligence Tasks (HITs) can be requested and those who complete them, Turkers, are paid in Amazon credit. One can also pay the Turker through debit/credit or PayPal. Workers based in India have an added perk of being able to receive payment as a direct deposit in the form of Rupees. The commission rate for MTurk is where things become more complicated with a 20% – 40% fee per HIT depending on a workers number of tasks at had. A worker can be paid as low as $0.01 for a task but usually jobs pay as low as $1.20.

Still not sure where to post your services? Take a look at our comparison chart of what each platform has to offer. Hopefully this will clear things up so you can begin posting and get paid!

Robert Loustaunau is a content writer for youbloom and is a member of the social media team there. He is an avid music maker and listener. He enjoys the simple things in life: coffee, a good book, and quality time with his lovely girlfriend.