Curator At the Core: Become a CityRep with youbloomConnect Today

07-Apr-2019 By Tanay Mulukutla 1 Comment

youbloomConnect offers a panoply of options for creators, doers, and achievers: a youbloomConnect CityRep is an individual with all those things rolled into one: a pro curator. If your passion for planning and curating live music is contagious enough, youbloomConnect might just be your next dream job! Here are 4 of the most prominent attributes we’ve had in our best CityReps so far, and why you can be one too:

Curator at the Core

Envisioning your event, setting goals, scraping your resources together and finally making it happen: your forte to create ‘experiences’ for individuals who wish to be part of something they call their own can now escalate rapidly. Curating a show with youbloomConnect gives you the power to pull off great gigs across the globe! The curator in you will operate as an eminent live music promoter in your vicinity to push the envelope for unsigned musicians!

A Deep Passion for Live Music

For a job like this, getting to be around live music at all times is the ultimate icing on the cake. Everyone dreams of a job where they can combine their productivity and skills with what they love the most – needless to say, we’ve got you covered on that front!

Marketing Master

Spreading the word and creating a buzz is key for pushing youbloom events. Your marketing skills can translate into you being an effective influencer in your local scene. While you set yourself up in preparations to promote your gig, experts at youbloomConnect will show you the ropes as well!

Pro Negotiator

As a CityRep you will be involved in the process of reaching out to vendors, managers, hosts, artists and fans. Your convincing skills to bring these stakeholders on-board with you will now come in handy. Being conscious of the costs and to effectively capitalise on every resource will be your mantra!

Sign up as a CityRep today: https://www.youbloom.com/cityrep/

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youbloomConnect: Share the Gift of Music

05-Mar-2019 By Anthony Flowers 2 Comments

youbloomConnect: the new way to experience live independent music

Everyone has that something special inside of them. Something to give to the world; so give the gift that can be taken anywhere. A gift that will fit in any suitcase or in the palm of your hands. You can enjoy it with a glass of wine after dinner or while hiking with the dogs. That gift is music; and it’s so much fun to share. You can share local music with a friend, colleague, or somebody you love. When you share local independent music; you are also sharing your dreams, passions, and life experiences with others. Let us paint the picture for you. In a few words, youbloom will show you fans, artists, and hosts, a few ways to get in on all the fun!

What is youbloomConnect?

youbloom, the parent company of youbloomConnect, is a global cooperative movement centered around bringing music lovers unforgettable musical experiences at affordable prices in cities around the world! youbloom definitely has humble beginnings, notably starting out as an online song competition in 2010. Over the years, having produced nine signature music festivals in two countries with 100’s of musicians, youbloom would like to introduce youbloomConnect.

youbloomConnect is: unforgettable, uninterrupted, live music experiences in a city near you!

To the creators, artists, and performers, it is a platform to empower the independent music community to share their gift through live music performances and build up the independent music community around the world.

Perform:

How many people reading this can play the guitar or sing beautiful melodies?

First and foremost, artists – we highly encourage you to share your gift with the world to help in creating what we call “The Global Music Village.” The more people who hear the stories you write about your dreams, passions, and life experiences – the more you get to perform. Check us out and sign-up to become one of the first performers with youbloomConnect in your city!

(If you’re ready to sign-up now? Click here!)

Request:

Where would music be without the fan?

Fans, let us tell you something. You are so important in creating and sustaining “The Global Music Village”. The artists you love and will soon discover are asking for your time and attention.

During a youbloomConnect™ show, artists will be pouring out their dreams, passions, and life experiences just for you! We simply ask you to sit back amongst friends and neighbors, (in most cases) bring your own snacks and beverages, and enjoy the music.

Fans: we also want to share another secret with all of you. The more you request your favorite bands and artists, the more likely you will see them performing their music live in your city. Join youbloomConnect as a fan and start requesting the performers you want to see and music you want to hear! Find out about the live music gigs in your city before anyone else.

(Fans: are you ready to sign-up & start requesting your favorite independent acts at this point? Click here!)

Host:

Wanna have a concert in your living room?

If you are still reading, it is safe to say you probably really love live music and finding the next concert near you.

Have you ever dreamt of hosting a live concert in your own space? Well, no worries. With youbloomConnect we can make that dream come true!

Become a Host and find out how to use your space to bring other music loving fans together to experience an unforgettable live music experience in your city, the youbloomConnect way. If you have enough space for the artists and fans; you can bring your neighbors and friends together to have a live music concert in your very own backyard, garden, office courtyard, coffee shop, art gallery…you get the point! youbloomConnect has a CityRep near you ready to facilitate everything and curate a truly unforgettable live music experience. If you are interested in becoming a host in your city, submit the information we need to get you in touch with the CityRep for your city!

(c’mon is it even a question? Sign-up to become a host now!)

Cheers to live music!

If you enjoy this blog about music and want to know more about youbloomConnect be sure to follow us on Facebook, Twitter or Instagram. As always thank you for reading and being part of “The Global Music Village.” – youbloom: The Global Music Village

Knowing the If, When, and How of Hiring a Manager

18-Jul-2018 By Josey Dunbar 2 Comments

Knowing when hiring a manager (and whether or not to hire one at all) is right, can be a tough call for artists…

Chasing Felix at youblooomDublin 2018 Music Festival & Summit

When deciding what’s right for your band, it’s important not only to weigh the obvious pros and cons, but also to consider the methods of attracting and choosing the best manager for your individual group of artists.

Step One: Consider the Pros of Hiring a Manager

1) Experience

Managers can provide outside knowledge of the music industry for your band. Whether you’re an up-and-coming group or have years of experience preforming, hiring a manager will provide knowledge that can prove to be essential when dealing with hosts, venues and sponsors.

2) Third Party Ear

In addition to providing knowledge of the industry, managers can also serve as a third party perspective when disputes arise within the band. Having an unbiased opinion can help to resolve budding conflicts between artists.

3) Concentrate Vision

Hiring a good manager can also be a perfect way to narrow in on a brand for your band and develop a solid vision for your group’s future.

Step Two: Consider the Cons of Hiring a Manager

Chasing Felix at youblooomDublin 2018 Music Festival & Summit

1) Money

Managers aren’t free nor are they cheap. If your band is going to end up losing money or barely breaking even by hiring a manager- maybe consider holding off for the time being.

2) Loss of Artistic Freedom

It’s no secret that a band loses the total control they started with when they decide to hire a manger. Though releasing some control may prove to be beneficial for the musician’s future, you must decide if the end goal is worth it.

At the end of the day, hiring a manager is an investment that only you can deem worth the expense and risk.

But the important decision-making doesn’t end there; after deciding if a manager is the right move for your band, it’s time to decide how to attract and choose the right one.

Step Three: Attracting a Manager

Katie Ferrara

After deciding to find a manager for your band, you’ll learn the first step in finding the right one is to not look. No you did not read that sentence wrong—don’t go looking for a manager; the right manager will come looking for you.

With that said, there are certainly methods of speeding up the process.

1) Growing Your Fanbase

The more buzz there is around your band, the more managers will know who you are and where to find you. To learn more about growing your fanbase check out “How To Hook the Super-Fans.”

After you attract managers who embody the same vision you have for your group, don’t be afraid to give them some control while still maintaining your own individuality, of course.

Maintaining some control of your own booking and touring can be made easy for those who choose to hire a manager and those who fly solo through youbloomConnect. Learn more at youbloom.com

How to Hook the Super-Fan

07-Jul-2018 By Josey Dunbar Leave a Comment

Contrary to popular belief, a super-fan is not always a crazed group of followers or a die-hard groupie. All brands have super-fans. They’re a key component in building and sustaining a successful career by enagaging a solid fanbase.

The question then becomes: what classifies as a brand and how do you build one that attracts enough super fans.

Dreaming of Jupiter at Musikmesse 2018

The term super-fan refers to an individual who supports a brand and everything that brand produces. Artists depend on super-fans as a bedrock of support. When on tour, a band can trust that their super-fans will show up, buy merch, and be tweeting about the show long after it’s over. When band’s establish a healthy base of super-fans, they are establishing a continuous body of support that can last throughout their careers.

From Starbucks to your local coffee shop that plays nothing but bluegrass, all brands attract super-fans. This comes down to the fact that people are drawn to originality. Every brand needs its own niche to attract a sustaining number of super-fans.

Who will your super-fans be?

Before a company, artist or individual can successfully attract, engage, and retain super-fans they must have a well-established brand. At the end of the day, there are billions of different people in the world with trillions of different interests; this means every brand who successfully markets a clear and individual niche has a high likelihood of attracting super-fans.

Building a brand comes down to three things: intended audience, clarity of product, and quality of service.

Whether you’re trying to market your sound or attract a wider demographic of ticket-buyers, your brand begins with your unique offerings and intended audience. Detecting what sets you apart is the quickest way to identify the basis for your brand.

After establishing a solid brand with individualized characteristics that will attract super-fans, the task becomes maintaining engagement from those fans. This maintained loyalty is often seen when artists create personal relationships with fans and release a steady flow of their branded product (shows, recorded music, etc.).

In addition to establishing these bonds, the branded product must retain its super-fan as the brand grows.

Joining a community with inter-industry connections can make a huge difference too. Today, a lot of artists are finding security in artist networks, like youbloomConnect, which help bands grow their fanbase and develop their brand through artist-partnering and co-marketing tactics. Definitely check out our guide to how youbloomConnect works if you want to learn more about our strategy.

Ultimately, developing a brand comes down to originality. Pursuing what sets you apart and working to maintain relations with super-fans as your brand-base expands will ensure your success in the future marketing of your music.

The 6 Music Conferences & Festivals in LA this Summer – 2018

11-Jun-2018 By Robert Loustaunau Leave a Comment

In the Golden Age of Festivals it’s Easy to get Lost in the Noise

It’s 2018 and we’ve graduated from festival culture. These are nuanced times we are living in where “music festival” is no longer synonymous with patchouli and Birkenstocks. Music producers, labels, and artists converge at music conferences to scout, network, and discuss the industry’s hottest topics and tech.

If you’re wanting to elevate your festival experience this Summer, here’s our pick of Top Music Conferences in Los Angeles. Not ready to ditch the over-sized festival floaty just yet? No worries, check out our top picks for Music Festivals in LA this Summer.

SongWriterCamps

October 15 2018 – October 18 2018
Palm Springs, CA

While not an official ASCAP event, SongWriterCamp is a retreat hosted by ASCAP affiliates Pam Sheyne and Richard Harris. For an extended weekend, aspiring songwriters take part in masterclasses, workshops, and performances under the guidance of seasoned lyricists. If you’ve been meaning to get pen to paper SongWritersCamp is just the music festival for you. As a bonus: members of ASCAP get a discount on tickets.

The MIRA Conference

June 25 – June 26, 2018
West Los Angeles, CA

Brought to you by The Music Industry Research Association, the MIRA Conference is as cerebral as a music conference gets. All corners of the musical spectrum come out to play here. Discussion topics range from industry policy to groundbreaking research among the academic community. This year, MIRA will be tackling topics such as streaming corruption, piracy, and diversity and inclusion in the industry. Take a look at the full program.

Youbloom LA Music Festival & Summit

September 20- September 22, 2018
Los Angeles, CA

Some have called the youbloom Music Festival & Summit the biggest little music conference in SoCal. Based in Los Angeles, California, youbloom has prided itself on drawing an international community of artists from across the globe for a weekend of workshops, discussion panels, and stellar music making. Think SXSW but less food trucks.

Attend workshops on marketing yourself as an independent musician, and participate in 1-on-1 Q&A sessions with agents and producers. By night, attend free shows across some of LA’s hottest venues and showcase your own band. youbloomLA is definitely the top pick for DIY musicians and bands looking for a leg up in the industry. See this year’s speaker and apply to play for youbloom LA.

The PMA’s Production Music Conference

September 26 – September 28, 2018
Hollywood, Ca.

Every year, the Production Music Association (or PMA) holds its official Production Music Conference right in the heart of the entertainment industry. For 3 days, Highland Avenue in Hollywood is awash with composers, tech vendors, and music industry gurus. It is one of the larger music conferences that happens every year and if you’re planning on operating in these types of circles, you will want to be meeting the people who attend this.

Force Music Conference & A&R Artist Showcase

November 10 – November 11, 2018
Los Angeles, Ca.

Perhaps you already know your niche in the industry and you’re looking for music conferences that are more specific. If your future is in A&R (Arts and Repertoire) than Force Music Conference & A&R Artist Showcase is your bread and butter. This particular event packs a lot in a weekend long conference. From mixers, to live radio shows, to artist showcases, Force is a conference for the movers and shakers of the music industry as well as a peak at the industry machine in motion.

The Indie Entertainment Summit

August 9 – August 12, 2018
North Hollywood, Ca.

Just because it’s a conference doesn’t mean there’s no live music. The Indie Entertainment Summit is a 3-day coming-together of the big heads of the Indie music scene. The event is filled to the brim with panels, guests speakers, and independent artists showcasing their talent at venues throughout the city. Panel topics this year are to include marketing strategies for growing your own artist brand, music tech developments, and the state of the music industry. It’s also not a bad place to be in order to stop being independent, as agents have been known to attend this event in past years.

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