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How to Make Money as a Venue Owner

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Whether you’re re-branding your old bar as a buzzing music hub or just getting into the game, the question is always, how do I make money as a venue host?

It really comes down to two things: 1), How you negotiate cost with artists and 2), booze sales.

Selling drinks is pretty straightforward. Estimating the potential cost-benefit of an unknown artist on any given night, is not. Here’s a few things you’ve got to know if you want to make money as a venue host.

 

A Flat Rate

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Photo taken at youbloom Dublin Music Festival

For the indie artists that can’t promise a surge of fans, a flat rate is often in their best interest. This will guarantee the band they’ll get paid an agreed upon amount, regardless of ticket sales.

The number they’re asking for should be entirely based on the draw they can bring in. Remember the part about how important it is your selling beer? The concern over flat rate is not whether or not they’ll make you rich at the ticketing booth. It’s whether or not they’ll be keeping your barbacks busy.

You have to factor in operational costs, what similar acts are receiving in the area, and projected earnings. Don’t be afraid to turn bands away if you believe they’re asking for too high a price – Bands have money-making rules of their own to follow, and making friends with the local talent is not worth it if your venue can’t sustain itself.

 

Claiming the Door

Bands with a following will often want the opposite from their undiscovered counterparts. Instead of a flat rate they might demand 100% of the door sales as payment. These artists are anticipating their paying fans will follow them in.

If you’re not quite as confident as the band is about their ticket sales, be honest with them. Offer them a percentage of door profits for their first time at your venue. A door split of 80/20 with the artist taking the majority is not uncommon with lesser-known talent. Then, use that first night’s profits as a reference point. If the band brings in the audience they anticipated, you’ll feel more secure promising them 100% of the door next time around.

Stay in the Loop

d2.6_mh1464952221722.jpgWhile at times it may feel like that dive-bar down the street with the open-mic night is your competitor, this does not have to be the case. It pays to build a relationship with other venue owners.

To make money as a venue, hosts can provide each other valuable intel on the local talent: who’s worth hiring, how they conduct business, and what their draw really is, compared to what they’re asking for. Checking a band’s concert history on a hub like Pollstar is a good way to “feel out” what type of pull they have had in cities similar to yours.

 

Know your Market & Differentiate Yourself

An ideal crowd is packed with fans of a venue, not of the band playing. Get an idea of who your target show-goer is, and build your venue to draw them in. A venue that is consistently hosting artists of a particular style will build trust among fans, and promise a consistent stream of attendees even when the headliner is unknown.

Even though it can be tricky straddling the sidelines of a music scene, many third-party fan club ticketing platforms have sprung up to make it easy. While ticketing companies like Live Nation/Ticketmaster and Eventbrite partner with venues to pull in appropriate acts, they often disproportionately serve big-name acts. Meanwhile, weighty surcharges are enough to turn away potential concert-goers from seeing smaller talent.

For this their are splatforms like Songkick,  Artist Arena, and youbloom Connect which link venues with lesser-known artists that are better tailored to a venues style and atmosphere.

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Fan-club ticketing companies like these allot artists a percentage of tickets (usually 8 – 10%) for them to sell directly to their fans. Unlike the larger ticketing companies that make their revenue off hefty service charges, fan-club ticketing brands usually take their share from the artists’ profits at generally lower rates.

Giving artists a hand in their own ticket sales increases selling incentives for the bands. Companies like youbloom Connect have raised the stakes by also allowing fans to sell tickets, increasing selling power for the venue in exchange for discounted tickets. Plus, hosts get more security of a show’s success from increased pre-sale tickets.

 

Get Creative

While getting your bar or venue up and running feels mostly like a numbers game, there are also creative steps you can take to bring in some extra cash.

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As I’ve mentioned before, your ability to move booze will always be the staple form of income, but expanding your amenities to include a food menu will do more of the same. And you don’t have to get fancy – becoming locally-renowned for your bar’s half-pound blooming onions is a milestone in itself.

Finally, make your space rentable. More than ever, people are looking for a one-of-a-kind atmosphere that can double as a work-space, or be rented out for company retreats, rehearsals, or a recording studio. Platforms like youbloom Connect work for these types of events, making it easy for you to choose from a variety of acts that suit whatever private event you’re hosting.

By knowing how to properly negotiate with bands, and by innovating your space to draw a loyal niche of show-goers, you’ll be able to make money as a venue at a sustainable rate; and beer, don’t forget about selling lots and lots of beer.

 

 

 

5 Tips for Playing Successful Shows

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Back To The Ocean Performing at Youbloom Festival

A few tips to playing successful shows

Imagine you just moved to a new town. No friends or musician pals, let alone connections with the local music scene. What do you do? The easy answer would be: get a band together and start playing successful shows , but that is not always the fastest track to local success.

 

When you’re trying to establish yourself as an artist in the local scene, your goal should not simply be to put a show together, but to put together a successful show. The difference is enormous. Here’s a few tips of how to make that happen.

 

1. Know your Target

As an artist, you should be crystal clear about what your skill set, goal and target is. An emerging artist should not count booking a show an end goal in itself.

 

The details are what matters the most: who is coming to catch your band play? Are you going to be performing for a near-empty room, with only your roommate and parents there to watch? 

 

If you’re a rock ‘n’ roller, on the other hand, your natural habitat should be the DIY scene. Do your research. Who are the best local bands that gravitate towards your sound? Where do they usually play? Are they playing successful shows? Where do they go for a pint?

 

2. Be a Fan

Once you’ve gathered your data, take action. Go see their shows, follow them on social media, see what they’re up to and what their strategy is. Artists should learn from each others’ success as well as mistakes.

Back To The Ocean Playing successful shows at youbloom festival

If you’re a songwriter and producer you may wanna play acoustic rounds and hang out where the local songwriters are, rather than at a dive bar populated by rock bands.

 

3. Don’t be a Stranger

Most importantly, befriend these fellow rockers. Approach them after their show, buy them a beer and make friends. If you’re the shy type who likes to stand in the back and just enjoy the show, get another member of your band to be the social one. Or, fight yourself and make an effort to exchange a few words and perhaps a little booze with them.

 

Whether you’re a hit writer or an indie rocker, you never know where meeting new people may lead you. You might end up co-writing a number 1 hit on a chill afternoon session with a writer you met randomly at a show. Or, you might end up headlining a national tour with a small-time band that broke through – and all because you had the guts to go talk to them after a set at your local dive.

 

Don’t be afraid to push yourself out of your comfort zone, because that is what’s going to change your perspective on things and ultimately lead you to a more efficient strategy for your career.

 

4. Offer Up your Skills

Take time out of your own life to make friends with those acts that already establish themselves in the local scene. Ask if they would like you to open for them. That way you will most likely play to a room full of people who are probably into music or musicians themselves.

 

5. Schmooze

Playing Successful Shows at youbloom Festival

Back To The Ocean and Anna Christie perform at the youbloom Festival

 

By opening for your new-found friends, you’ll be making a name for yourself as a new band around town, and you’ll be gaining their fans in the process. Throw a nice after-party after the show where you can properly hang out with your new fans and you’ll have a recipe for success.

 

 

Networking and making friends is crucial and takes a lot of work and dedication. If you’re looking for a simpler way to join these networks, check out youbloom Connect – where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road. Whether you reach out, or decide to do it alone, do yourself a favor: get out more and meet like-minded people. Many of them might not be your next musical partner in crime, but the worst that’ll happen is you’ll have more friends. 

 

Luca a freelance writer, blogger, musician and songwriter. Born and
raised in Italy, his passion for Rock n Roll made him move to London where he
lived for one year and gained a certificate in Songwriting from ICMP.
Luca relocated in NYC in 2014 to pursue jazz music and liberal arts at the
The New School from which he graduated in December 2017. Luca currently
reside in Nashville, TN

Musical Medicine

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Have you ever stopped to wonder why music is everywhere you go? Why these unavoidable tonal patterns are essential to human life and apparent in every aspect of society?
Maybe it’s a nice distraction from daily life, or maybe it’s much deeper than that.

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Music philosopher, Friedrich Nietzsche, made this claim by insisting that humans ‘listen to music with their muscles’ through the use of facial expressions, keeping rhythm, and using their bodies to sing along. He projected music as something which requires the whole person rather than a mere half-listening ear.

Scientists have found that the act of simply experiencing music with others stimulates a ‘binding of the nervous system’ which can physically heal people. So hooray! Every musician can be a doctor! (Sort of).

Studies have shown that there are certain places in the brain most stimulated by the rhythmic sequences of sound. The Auditory Cortex (a fitting title) is primarily part of the temporal lobe on either side of the brain and the cells within are organized depending on their ability to receive high or low frequencies.
The Cerebellum is located at the back of the brain and is the body’s center for rhythm balance and coordination. The Center for Neuroskills attributes a musicians ability move their body to play their instrument as envisioned, is all thanks to a highly functioning Cerebellum.
And Finally, The Limbic System gives you the ability to react to music with your emotions, and feel the pleasure of a song you love. Disease researchers have also noted this as the place where humans feel music rather than hear it.

While our brain is busy experiencing the influence of this amazing art, our bodies, minds and nervous systems are able to improve with the simple influence of these tone patterns.

One mind-blowing study conducted by a series of educators in music, drafted the hypothesis that performing a musical instrument can protect the human brain from degenerative diseases. This was based off the scientific evidence that playing an instrument improves cognitive ability.
In order to prove this theory, music educators studied twins; this would eliminate favorable genetics as an indication for dementia prevention. The results of the study showed that musicians who play well into adult hood were thirty-six percent less likely to develop dementia.

Another fascinating discovery showed that playing an instrument leads to a higher IQ in early adulthood. In this study, researchers found that children under ten who had a sole year of instrumental music lessons had a significantly higher intellectual quotient than those who did not attempt to learn.

So now that you know how powerful music can be in the human brain, you may be wondering how to take it even further to develop some supernatural abilities (at least I am). Sadly, no discovered have been made on that —yet— however, there are several ways for us to best utilize the gift of music.

Music can be used for reduce stress and depression through improving mood, reducing stress, boosting immunity and aiding social bonding.
It can also lead to enhances in cognition. Through learning to play an instrument, even as a beginner, you will improve certain high brain functions which truly can enhance brain development.
3) Finally, don’t forget to use music as a memory booster. Science have found that music can be used on young brains to retain formation and enhance learning.

To take your insight of how music can brighten your day, please try youbloom connect. For more details, please check https://www.youtube.com/watch?v=AI6_Rg3fNgQ

Josey is a content writer for youbloom as well as a member of the marketing team. She is music obsessed and a diehard Tom Petty fan. Josey currently lives outside of Los Angeles where she enjoys excessively sunny days, train adventures and organic chai (yes, Josey is high-maintenance about her chai).

 

Jessica Meuse Talks about Life after American Idol: Artist Spotlight

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Photo Courtesy of the artist

Photo Credit: Jessica Meuse

It can be difficult to build up clout as an independent artist, but it sure does help when you’ve got your own hashtag and a squad of fans dropping it on the daily. Ever since Jessica Meuse made it to the Top4 Spot on American Idol’s 13th season, her faithful fan base, #MuseMafia, have been tirelessly repping for the country-singer. If you’re like me, that’s probably where you first heard this soulful singer with that infectious southern twang.

I’ll either be a broke musician or a successful one.

I just want to make my music.

Since her time on Idol, Miss Meuse has signed with Warrior Records, released a music video for “Love Her Better,” and taken up a tour across the country. Despite her hectic performance schedule, the Idol finalist spared some time to talk with youbloom about her roots as a country singer and what new stuff she has been cooking up.

Jessica Meuse on Touring

Talking Points: Living on the road, Playing the Maltese Islands, and getting pampered on American Idol.

On her Roots

Talking Points: Stage-side meltdowns…they happen, and Bringing your real self into your music despite the haters.

The Writing Process

Talking Points: Finding inspiration for music in daily life

Jessica Meuse – “Love Her Better” Official Music Video Recorded on The Maltese.

Best Show Ever Played & Youbloom

Talking Points: Playing the Viper Room in LA, Shout out to the Muse Mafia, youbloom, and the Unfortunate lack of Irish pubs in Texas.

Going Forward and Giving Advice

Talking Points: 2018 Album release, Recording at Capitol Records, and what a Janis Joplin and Stevie Nicks’ baby would sound like (Spoiler, it’s Jess).

 

You can keep track of what Jessica Meuse is up to by following her on twitter @JessMeuse, instagram, or her official website. There’s a possibility she will be back playing with youbloomDublin or youbloomLA Music Festival & Summit and same for you. For any bands or artists interested in expanding their musical family, meeting and learning from industry leaders, and playing some of the hottest venues in Dublin, make sure to Apply to Play for youbloomDublin. Hurry, the application deadline is February 19th, 2018! And keep an eye out for Jessica’s debut album that is to be released in 2018 or join the #MuseMafia. You know you want to.

 

Robert Loustaunau is a content writer for youbloom and is a member of the social media team there. He is an avid music maker and listener. He enjoys the simple things in life: coffee, a good book, and quality time with his lovely girlfriend.

Why Live Music Changes Lives

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Picture this..

It’s a beautiful, sunny day in your local city – except you are unaware of this as you stand, shoulder to shoulder with strangers from all degrees of life. Packed like farm animals inside a dark auditorium awaiting the blinding of strobe lights and deafening of speakers with enough SPL per watt to uproot a forest. And yet, you leave this loud, crammed, seemingly undesirable experience as an inspired, satisfied and overall happier individual; and the question is: why? Why humans not only love, but crave the live music atmosphere, dates back to practically the dawn of mankind.

Even in prehistoric times, the art of live music was believed to play part in the lives of cavemen and women.  Artifacts found revealing cave drawings of people dancing—and let’s be honest, who dances without music? Jump forward a few hundred-millennia to Ancient Greece where live performances of theater and music became not only a source of entrainment but also a means of projecting societal norms.

1700s: Opera emerges as a new type of live music performance; initiating a need for large showcase venues such as La Scala in Milan.

1850: Jenny Linda makes her debut in America, exceeding the crowd size brought out by any preceding artist.

1950s: Rock and Roll broke down the race barrier by showcasing black and white artists side-by-side on a shared stage.

Maybe it’s just in our nature or maybe there truly is something different, something unexplainable about live music. On that note (pun intended), the Memorial Sloan Kettering Cancer Center conducted a study which analyzed the compared human reaction to live and recorded music. According to the data retrieved through this study, live music resulted in greater relief of stress among patients than recorded tracks. The setting, the physical vigor and connection between fan and artist has the power to pull audience-members out of their busy lives for a moment, where nothing else matters but the art in front of them.

And that’s not even the best part. Concerts not only have illustrated a unique ability to reach people in a way no other means of art can, they are also -dare I say- saving the music industry. Mind you, this is a debated topic amongst music connoisseurs. Many argue, that as the profit from purchased music decreases with the incline in streaming, the touring and live music industry will pick-up the income slack.

Despite the outlandishness of this claim, it is valid considering the immense growth in live music profit over the past decade. Concerts and live tours, which were once mere means of promoting a new album, have evolved into a multibillion dollar industry. Millennials have undeniably taken part in the live music fad; however according to Ticketmaster’s 2014 Live Attendee Study, their presence was solely thirty-five percent of overall attendees. Therefore insinuating that older generations too have increased in concert attendance, and today take up sixty-five percent of the documented audience.

So picture this…

It’s sixty degrees in Dublin, You’re in an outside venue in close quarters with the stranger on your left. You take a moment to appreciate that one festival brought all of these people together. The lights of the stage dim, and outsteps the artist you came to see. And thus, you leave this loud, crammed, seemingly undesirable experience as an inspired, satisfied and overall happier individual; and the answer is: music.

Josey is a content writer for youbloom as well as a member of the marketing team. She is music obsessed and a diehard Tom Petty fan. Josey currently lives outside of Los Angeles where she enjoys excessively sunny days, train adventures and organic chai (yes, Josey is high-maintenance about her chai).