First Step Towards a Successful Show with youbloomConnect

15-May-2020 By Tanay Mulukutla Leave a Comment

We’re all inching towards having our successful show, whether you’re a solo artist, a DJ or in a band, the music industry is a tough place to work in and there’s a lot of people trying to “make it”, just like you. How tough is it exactly? It’s actually pretty simple, let us do the math.

Revenue is usually not shared

Approximately 75% of all revenues in the music industry go to the top few hundred artists recognized as household names and are controlled by major record labels. 20% of the revenue goes to approximately 750,000 actively gigging professional artists and only 5% of all revenue goes to roughly 10 million+ emerging artists. This is where youbloom steps in for you to have a profitable and successful show.

Perform more, share more, grow more

We want you to share your gift of music and perform as much as possible! Most importantly, we want you to take your share of the revenue by doing what you love! That’s the dream, isn’t it? So don’t wait any longer and take the next step today.

Sign up, right now

By signing up with youbloomConnect, you become a part of our global music village, a community of artists, fans, and hosts. People who love live music and who are here to help you grow your fan base and increase your live performances locally and beyond! Getting requested by your fans and playing a youbloomConnect gig can open doors to multiple opportunities. If you get approved by our A&R panel, our shows will lead you to more fans, landing more gigs, more tours, and increased ticket and merch sales!

If you enjoy this blog about music and want to know more about youbloomConnect be sure to follow us on Facebook, Twitter or Instagram.

Indie Artists: Time Be Your Own Booking Agent

09-May-2020 By Tanay Mulukutla Leave a Comment

Via Luca

Indie artists, it’s time to drop the Booking Agent

No one knows better than indie artists how frustrating and stressful it can be to book shows, tour, and perform. Hiring a booking agent may seem like the easy answer, but if the royalties aren’t exactly flowing in yet, you might not be in the financial position to do this. What to do, then? Let’s not forget that we are the DIY generation, we do it ourselves. Here’s how to book your own shows.

Perhaps you’ve made a list of all the venues that would fit your music, sound, and style, and yet it’s nearly impossible to get them to give you a decent time slot. You will most likely get an 11pm weeknight spot or a 3pm Sunday afternoon one, and we all know that no one is going to miss brunch to catch your new band at what promises to be an empty, desolated venue.

When you ask for a better, higher profile slot, the booking agent usually says: “Well, how many people can you draw?”. If the answer is more than 20, then you’ve got yourself a Friday night show. However, if your response is anything less, you’ll have to wait patiently in line until your following is bigger.

Which brings us to our next point.

Book others, to book yourself.

How is a band supposed to grow a fan base if the only shows they can play occur when people are watching Netflix or in a yoga class? Good question indeed. Those who manage to bring a good crowd are those who are either already established or have a lot of friends in town. Venues are not going to bet on a new indie artist nor are they looking for the next big act to feature before they blow up. Venues want to break even. They want to see the money they spend on a typical Friday night come back in full, and if possible make a little profit.

Be your own booking agent. Look for an equally unknown band that shares your ambitions, ethos, and sound and put a show together. Perhaps, pick a less reputable venue in your town; smaller and more intimate is ideal. Make sure you market the show as a party; a night to have some fun and enjoy some live music. Startups like Sofar Sounds have built a brand around this exact experience and platforms like youbloomConnect match local indie artists with one another, making it easy for bands to come together and book.

Each band will bring their friends, and if you advertised the event properly, their friends will bring other friends looking for a fun night.

Play the show, distribute some t-shirts, have a beer and repeat.

One of two things will happen. You will either get a call from the bigger venues looking to book your band or you won’t need them anymore because your fan base has been growing without their help.

You should hope for the latter.

About the Blogger

Luca a freelance writer, blogger, musician and songwriter. Born and
raised in Italy, his passion for Rock n Roll made him move to London where he
lived for one year and gained a certificate in Songwriting from ICMP.
Luca relocated in NYC in 2014 to pursue jazz music and liberal arts at the
The New School from which he graduated in December 2017. Luca currently
resides in Nashville, TN

Super-Fan: How To Engage A Solid Fan Base

06-May-2020 By Tanay Mulukutla Leave a Comment

(Post Via Josey Dunbar) Contrary to popular belief, a super-fan is not always a crazed group of followers or a die-hard groupie. Josey Dunbar explains to us how all brands have super-fans. They’re a key component in building and sustaining a successful career by engaging a solid fanbase.

How do you build one that attracts a super-fan (s).

The term ‘Super-Fan’ refers to an individual who supports a brand and everything that the brand produces. Artists depend on super-fans as a bedrock of support. When on tour, a band can trust that their super-fans will show up, buy merch, and by tweeting about the show long after it’s over. When bands establish a healthy base of super-fans, they are establishing a continuous body of support that can last throughout their careers.

From Starbucks to your local coffee shop that plays nothing but bluegrass, all brands attract super-fans. This comes down to the fact that people are drawn to originality. Every brand needs its own niche to attract a sustaining number of super-fans.

Who will your super-fans be?

Before a company, artist or individual can successfully attract, engage, and retain super-fans they must have a well-established brand. At the end of the day, there are billions of different people in the world with trillions of different interests; this means every brand that successfully markets a clear and individual niche has a high likelihood of attracting super-fans.

Whether you’re trying to market your sound or attract a wider demographic of ticket-buyers, your brand begins with your unique offerings and intended audience. Detecting what sets you apart is the quickest way to identify the basis for your brand.

After establishing a solid brand with individualized characteristics that will attract super-fans, the task becomes maintaining engagement from those fans. This maintained loyalty is often seen when artists create personal relationships with fans and release a steady flow of their branded product (shows, recorded music, etc.). In addition to establishing these bonds, the branded product must retain its super-fan as the brand grows.

Joining a community with inter-industry connections can make a huge difference too. Today, a lot of artists are finding security in artist networks, like youbloomConnect, which help bands grow their fanbase and develop their brand through artist-partnering and co-marketing tactics. Definitely check out our guide to how youbloomConnect works if you want to learn more about our strategy.

Ultimately, developing a brand comes down to originality. Pursuing what sets you apart and working to maintain relations with super-fans as your brand-base expands will ensure your success in the future marketing of your music.

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply

Live Shows; Fans Can Be Hosts Too

05-May-2020 By Tanay Mulukutla Leave a Comment

applause and raised hands at concert. Nightclub life

via Anthony Flowers

Imagine this. You go to live shows. You identify as a fan. Therefore, you go to all the local concerts, shows, and music festivals. You have been keeping an eye on a talented local band or musician you’ve seen perform from time to time. You hear live music and it makes you smile on the inside. Yes, we are talking to you! Here’s how fans can be hosts too 🙂

Anthony Flowers will tell you how to become part of the show in your city.

One Way to Enjoy the Show

If you really love live music, you would have signed-up as a fan on youbloomConnect already. In that case, you can request an artist to perform in a city near you and tell your friends to do the same. If enough other people start requesting the same artist, consequently the CityRep will reach out to the artist to book a show. Once a show is announced, you buy tickets and show up ready for uninterrupted, unforgettable live music. There’s two sides to every story though.

Host Your Very Own Show

As a fan on youbloomConnect, you can sign-up as a host and bring the show to you. When you sign up to host and your spot gets chosen, we’ll have a gift for you. Because you’re basically VIP in our eyes, every host automatically receives four tickets to invite their very own guest list. You and four (4) friends will have front row seats to the show in your very own space. Think backyards overlooking the hills, beachside cafes, downtown rooftops, a co-working space, on a boat, or a wine bar. The possibilities are endless. If you have a space that you and a few friends could have a pretty cool concert, we’d love you to become a host.

Sit Back and Enjoy

Music is meant to be experienced with friends, so share your space as a host, this way you can actually sit back and enjoy the show. No worries, certainly you can trust youbloom will take care of the rest. By becoming a host with youbloomConnect, you will really be able to make a connection with the artists and all the other music fans who show up. As a result of your hospitality, the artists will be super appreciative and ready to put on a show for you and your friends.

It Takes a Village

Next time you are out on the town listening to music with your friends and you think to yourself: ‘it would be really cool to have a concert at my place one day.’ Know that you can! youbloom puts on shows around the world bringing together people who love live music. So, go ahead. Become a host today!

Cheers to live music!

If you enjoy this blog about music and want to know more about youbloomConnect be sure to follow us on Facebook, Twitter or Instagram.

First Step Towards A Successful Show With youbloomConnect

17-Apr-2020 By Tanay Mulukutla Leave a Comment

Via Petra Cugalj

Whether you’re a solo vocalist, a DJ or in a band, the music industry is a tough place to work in and there’s a lot of people trying to “make it”, just like you. How tough is it exactly? It’s actually pretty simple, let us do the math. Petra Cugalj writes up a piece on what could be your first step towards a successful show.

Show revenue is usually not shared!

Sign up, right now!

By signing up with youbloomConnect, you become a part of The Global Music Village, a community of artists, fans, and hosts. People who love live music and who are here to help you grow your fan base and increase your live performances locally and beyond! Getting requested by your fans and playing a youbloomConnect gig can open doors to multiple opportunities. If you get approved by our A&R panel, our shows will lead you to more fans, landing more gigs, more tours, and increased ticket and merch sales!

Perform more, share more, grow your fan base!

If you enjoy this blog about music and want to know more about youbloomConnect be sure to follow us on Facebook, Twitter or Instagram.