How to Make Money as a Venue Owner

24-Apr-2018 By Robert Loustaunau 2 Comments

Whether you’re re-branding your old bar as a buzzing music hub or just getting into the game, the question is always, how do I make money as a venue host?

It really comes down to two things: 1), How you negotiate cost with artists and 2), booze sales.

Selling drinks is pretty straightforward. Estimating the potential cost-benefit of an unknown artist on any given night, is not. Here’s a few things you’ve got to know if you want to make money as a venue host.

A Flat Rate

Photo taken at youbloom Dublin Music Festival

For the indie artists that can’t promise a surge of fans, a flat rate is often in their best interest. This will guarantee the band they’ll get paid an agreed upon amount, regardless of ticket sales.

The number they’re asking for should be entirely based on the draw they can bring in. Remember the part about how important it is your selling beer? The concern over flat rate is not whether or not they’ll make you rich at the ticketing booth. It’s whether or not they’ll be keeping your barbacks busy.

You have to factor in operational costs, what similar acts are receiving in the area, and projected earnings. Don’t be afraid to turn bands away if you believe they’re asking for too high a price – Bands have money-making rules of their own to follow, and making friends with the local talent is not worth it if your venue can’t sustain itself.

Claiming the Door

Bands with a following will often want the opposite from their undiscovered counterparts. Instead of a flat rate they might demand 100% of the door sales as payment. These artists are anticipating their paying fans will follow them in.

If you’re not quite as confident as the band is about their ticket sales, be honest with them. Offer them a percentage of door profits for their first time at your venue. A door split of 80/20 with the artist taking the majority is not uncommon with lesser-known talent. Then, use that first night’s profits as a reference point. If the band brings in the audience they anticipated, you’ll feel more secure promising them 100% of the door next time around.

Stay in the Loop

d2.6_mh1464952221722.jpg While at times it may feel like that dive-bar down the street with the open-mic night is your competitor, this does not have to be the case. It pays to build a relationship with other venue owners.

To make money as a venue, hosts can provide each other valuable intel on the local talent: who’s worth hiring, how they conduct business, and what their draw really is, compared to what they’re asking for. Checking a band’s concert history on a hub like Pollstar is a good way to “feel out” what type of pull they have had in cities similar to yours.

Know your Market & Differentiate Yourself

An ideal crowd is packed with fans of a venue, not of the band playing. Get an idea of who your target show-goer is, and build your venue to draw them in. A venue that is consistently hosting artists of a particular style will build trust among fans, and promise a consistent stream of attendees even when the headliner is unknown.

Even though it can be tricky straddling the sidelines of a music scene, many third-party fan club ticketing platforms have sprung up to make it easy. While ticketing companies like Live Nation/Ticketmaster and Eventbrite partner with venues to pull in appropriate acts, they often disproportionately serve big-name acts. Meanwhile, weighty surcharges are enough to turn away potential concert-goers from seeing smaller talent.

For this their are splatforms like Songkick, Artist Arena, and youbloom Connect which link venues with lesser-known artists that are better tailored to a venues style and atmosphere.

Fan-club ticketing companies like these allot artists a percentage of tickets (usually 8 – 10%) for them to sell directly to their fans. Unlike the larger ticketing companies that make their revenue off hefty service charges, fan-club ticketing brands usually take their share from the artists’ profits at generally lower rates.

Giving artists a hand in their own ticket sales increases selling incentives for the bands. Companies like youbloom Connect have raised the stakes by also allowing fans to sell tickets, increasing selling power for the venue in exchange for discounted tickets. Plus, hosts get more security of a show’s success from increased pre-sale tickets.

Get Creative

While getting your bar or venue up and running feels mostly like a numbers game, there are also creative steps you can take to bring in some extra cash.

20160601_114918_mh1464778848785

As I’ve mentioned before, your ability to move booze will always be the staple form of income, but expanding your amenities to include a food menu will do more of the same. And you don’t have to get fancy – becoming locally-renowned for your bar’s half-pound blooming onions is a milestone in itself.

Finally, make your space rentable. More than ever, people are looking for a one-of-a-kind atmosphere that can double as a work-space, or be rented out for company retreats, rehearsals, or a recording studio. Platforms like youbloom Connect work for these types of events, making it easy for you to choose from a variety of acts that suit whatever private event you’re hosting.

By knowing how to properly negotiate with bands, and by innovating your space to draw a loyal niche of show-goers, you’ll be able to make money as a venue at a sustainable rate; and beer, don’t forget about selling lots and lots of beer.

5 Tips for Playing Successful Shows

19-Apr-2018 By Guest Blogger 3 Comments

Back To The Ocean Performing at Youbloom Festival

A few tips to playing successful shows

Imagine you just moved to a new town. No friends or musician pals, let alone connections with the local music scene. What do you do? The easy answer would be: get a band together and start playing successful shows , but that is not always the fastest track to local success.

When you’re trying to establish yourself as an artist in the local scene, your goal should not simply be to put a show together, but to put together a successful show. The difference is enormous. Here’s a few tips of how to make that happen.

1. Know your Target

As an artist, you should be crystal clear about what your skill set, goal and target is. An emerging artist should not count booking a show an end goal in itself.

The details are what matters the most: who is coming to catch your band play? Are you going to be performing for a near-empty room, with only your roommate and parents there to watch?

If you’re a rock ‘n’ roller, on the other hand, your natural habitat should be the DIY scene. Do your research. Who are the best local bands that gravitate towards your sound? Where do they usually play? Are they playing successful shows? Where do they go for a pint?

2. Be a Fan

Once you’ve gathered your data, take action. Go see their shows, follow them on social media, see what they’re up to and what their strategy is. Artists should learn from each others’ success as well as mistakes.

Back To The Ocean Playing successful shows at youbloom festival

If you’re a songwriter and producer you may wanna play acoustic rounds and hang out where the local songwriters are, rather than at a dive bar populated by rock bands.

3. Don’t be a Stranger

Most importantly, befriend these fellow rockers. Approach them after their show, buy them a beer and make friends. If you’re the shy type who likes to stand in the back and just enjoy the show, get another member of your band to be the social one. Or, fight yourself and make an effort to exchange a few words and perhaps a little booze with them.

Whether you’re a hit writer or an indie rocker, you never know where meeting new people may lead you. You might end up co-writing a number 1 hit on a chill afternoon session with a writer you met randomly at a show. Or, you might end up headlining a national tour with a small-time band that broke through – and all because you had the guts to go talk to them after a set at your local dive.

Don’t be afraid to push yourself out of your comfort zone, because that is what’s going to change your perspective on things and ultimately lead you to a more efficient strategy for your career.

4. Offer Up your Skills

Take time out of your own life to make friends with those acts that already establish themselves in the local scene. Ask if they would like you to open for them. That way you will most likely play to a room full of people who are probably into music or musicians themselves.

5. Schmooze

Playing Successful Shows at youbloom Festival

Back To The Ocean and Anna Christie perform at the youbloom Festival

By opening for your new-found friends, you’ll be making a name for yourself as a new band around town, and you’ll be gaining their fans in the process. Throw a nice after-party after the show where you can properly hang out with your new fans and you’ll have a recipe for success.

Networking and making friends is crucial and takes a lot of work and dedication. If you’re looking for a simpler way to join these networks, check out youbloom Connect – where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road. Whether you reach out, or decide to do it alone, do yourself a favor: get out more and meet like-minded people. Many of them might not be your next musical partner in crime, but the worst that’ll happen is you’ll have more friends.

Luca a freelance writer, blogger, musician and songwriter. Born and
raised in Italy, his passion for Rock n Roll made him move to London where he
lived for one year and gained a certificate in Songwriting from ICMP.
Luca relocated in NYC in 2014 to pursue jazz music and liberal arts at the
The New School from which he graduated in December 2017. Luca currently
reside in Nashville, TN

youbloom Showcases Irish Artists at Germany’s Music Expo: Musikmesse

02-Apr-2018 By Robert Loustaunau Leave a Comment

Musikmesse, Europe’s leading music production trade fair, is set to unveil its first-ever musical showcase

Set in the commercial hotbed of Frankfurt, Musikmesse is most known for its massive musical instrument expo. This year, the trade show will expand its scope with a live music portion showcasing Europe’s rising talent. Over the course of 3 nights (April 11 -13), leading music companies from Russia, Latvia, Luxembourg, Hungary and Ireland will be presenting their finest artists.

Last year, Musikmesse partnered with Prolight + Sound to bring in over 100 thousand visitors from 144 countries. As the trade show continues to revolutionize the music industry and tech scene, that number is expected to swell. And an audience rich with exhibitors and burgeoning artists makes Musikmesse a networking hot spot on par with SXSW.

youbloom, the international music company based in Ireland will be showcasing three emerging artists at this year’s Musikmesse: Dreaming Of Jupiter ,Shane Ó Fearghail and Candice Gordon.

youbloom will be featuring artists like Dreaming of Jupiter at the Musikmesse Festival 2018. emmanuel hammond photography blessedlens.

According to youbloom’s CEO Phil Harrington, “youbloom Dublin obviously has a clear interest in showcasing Irish talent abroad and Musikmesse -Frankfurt clearly offers a great platform for connecting our scene with potential new international business partners. Yet, there is more to it for the overall youbloom brand portfolio, as we’re currently launching a new online service, targeting musicians worldwide, called youbloomConnect.”

The showcases will take place at Hotel Maritim, right next to Messe Frankfurt, from 6:00pm – 10:00pm each night on April 11th,12 and 13th, 2018 .

The youbloomConnect Irish artists are:
Dreaming Of Jupiter – www.dreamingofjupiter.com
Shane Ó Fearghail – www.shaneofearghail.com
Candice Gordon – www.candicegordonmusic.com

For further details please contact:
Robert Loustaunau
robert@youbloom.com
phone: 657 – 348 – 9662
www.youbloom.com

About youbloom

youbloom’s vision is to make live music performance easier and better for all.

youbloomDublin launched in 2013, youbloomLA in 2014 and youbloomConnect in 2018, for more info, visit www.youbloom.com

youbloom was created and is supported by musicians and industry experts including Bob Geldof, Rupert Hine (Renowned Music Producer), Mike Bone (Music Industry Veteran) and Phil Harrington (Entrepreneur, Musician, and Founder of youbloom).

Connect with youbloom on social media for more music industry insider secrets on Facebook, Instagram, Twitter & LinkedIn.

Musical Medicine

22-Mar-2018 By Josey Dunbar Leave a Comment

Have you ever stopped to wonder why music is everywhere you go? Why these unavoidable tonal patterns are essential to human life and apparent in every aspect of society?
Maybe it’s a nice distraction from daily life, or maybe it’s much deeper than that.

~~~~~~~~~~~~~~~~~~~~~

Music philosopher, Friedrich Nietzsche, made this claim by insisting that humans ‘listen to music with their muscles’ through the use of facial expressions, keeping rhythm, and using their bodies to sing along. He projected music as something which requires the whole person rather than a mere half-listening ear.

Scientists have found that the act of simply experiencing music with others stimulates a ‘binding of the nervous system’ which can physically heal people. So hooray! Every musician can be a doctor! (Sort of).

Studies have shown that there are certain places in the brain most stimulated by the rhythmic sequences of sound. The Auditory Cortex (a fitting title) is primarily part of the temporal lobe on either side of the brain and the cells within are organized depending on their ability to receive high or low frequencies.
The Cerebellum is located at the back of the brain and is the body’s center for rhythm balance and coordination. The Center for Neuroskills attributes a musicians ability move their body to play their instrument as envisioned, is all thanks to a highly functioning Cerebellum.
And Finally, The Limbic System gives you the ability to react to music with your emotions, and feel the pleasure of a song you love. Disease researchers have also noted this as the place where humans feel music rather than hear it.

While our brain is busy experiencing the influence of this amazing art, our bodies, minds and nervous systems are able to improve with the simple influence of these tone patterns.

One mind-blowing study conducted by a series of educators in music, drafted the hypothesis that performing a musical instrument can protect the human brain from degenerative diseases. This was based off the scientific evidence that playing an instrument improves cognitive ability.
In order to prove this theory, music educators studied twins; this would eliminate favorable genetics as an indication for dementia prevention. The results of the study showed that musicians who play well into adult hood were thirty-six percent less likely to develop dementia.

Another fascinating discovery showed that playing an instrument leads to a higher IQ in early adulthood. In this study, researchers found that children under ten who had a sole year of instrumental music lessons had a significantly higher intellectual quotient than those who did not attempt to learn.

So now that you know how powerful music can be in the human brain, you may be wondering how to take it even further to develop some supernatural abilities (at least I am). Sadly, no discovered have been made on that —yet— however, there are several ways for us to best utilize the gift of music.

Music can be used for reduce stress and depression through improving mood, reducing stress, boosting immunity and aiding social bonding.
It can also lead to enhances in cognition. Through learning to play an instrument, even as a beginner, you will improve certain high brain functions which truly can enhance brain development.
3) Finally, don’t forget to use music as a memory booster. Science have found that music can be used on young brains to retain formation and enhance learning.

To take your insight of how music can brighten your day, please try youbloom connect. For more details, please check https://www.youtube.com/watch?v=AI6_Rg3fNgQ

Josey is a content writer for youbloom as well as a member of the marketing team. She is music obsessed and a diehard Tom Petty fan. Josey currently lives outside of Los Angeles where she enjoys excessively sunny days, train adventures and organic chai (yes, Josey is high-maintenance about her chai).

ELLYD Interview Part2

05-Mar-2018 By Robert Loustaunau Leave a Comment

Photo Credit: ELLYD

In Part 2 of my interview with ELLYD we discuss her humble beginnings as a musician as well as future goals in wake of her EP, Lighthouse. Also, read to the end to learn a little bit about youbloom’s newest project, youbloomConnect.

You’ve been writing lyrics since you were 11. How long had you been playing music before that? What did that start look like for you?

Yeah I’ve been writing songs for a while now. Music is something that I’ve always been hugely interested in – I can’t remember a time being without it. My mam and dad got me guitar lessons when I was 6 years old so I guess after that it was a natural progression to start writing songs.

What was the first track you ever produced? What’s the story behind it?

Oh god, it’s hard to remember it exactly but I do know the first song I ever wrote was about flying. That was many many years ago – I was only a kid. It was a full song though and I think it was about believing in yourself, I think!

What did success look like for you in the beginning? At what point did you begin to consider yourself “making it?”

Yeah I think at the start gigging as much as possible is a good thing to do as its important to learn and experience the different aspects of the live environment whether it be the venues, the sound, the equipment, the audiences… I think progress happened for me within music when I started to get a bit more confident in what I was doing. Having the confidence to fail and having the confidence to succeed has definitely made a big difference for me. There were times in the past when I was afraid to share songs because it made me feel very vulnerable and now that vulnerability is an ally in my creative world. After that small change, better songs, and better gigs have somehow come about.

Everything inspires me – love, life, loss, family, friends, people I meet, conversations – everything.

What do you use to inspire your writing/lyrics?

I find a lot of my songs are from sub conscious thoughts – I never really understand what they’re truly about until I finish them. Apart from that, everything inspires me – love, life, loss, family, friends, people I meet, conversations – everything.

Could you describe your creative process a bit more?

My songs usually start with me playing some chords on my guitar. Sometimes it may start on bass or keys. Then when I hear a melody, the lyrics come. Once I get the structure sorted, and I feel the song is good enough, I demo it and add all the bass, drums, keys, and whatever other instruments and sounds I want for the song. These days I usually do that on Garage band. Then if I like it enough I bring it into the studio and get it down professionally.

What hobbies do you turn to outside of music, and do you use these hobbies as musical influence or to get away from music?

Hobbies outside music? That’s a tough one. I like running and rowing but that still involves music because I would have my earphones blaring. Saying that, I’ve finished some of my songs while I’ve been out running so I guess running has influenced me musically. I love going to local gigs too, so seeing new bands would have and will no doubt in the future influence me in my music.

Going forward

**You just released your new EP, Lighthouse. Can we expect a full album to follow?**

At some point, yes. I would hope there are many albums to follow! Realistically, for the time being, I’ll be releasing more singles and perhaps another EP or two before any album.

Do you currently have something new in the works? New Project?

I’ve just demoed some new material and I hope to be back in the studio very soon.

What is your vision going forward? Tour more, grow your audience, record a lot?

I’m writing a lot at the moment. So recording more material is definitely in my immediate future. I also want to get my music into as many ears as possible so there’s talk of doing some gigs across the waters – we shall have to wait and see!

What are your biggest challenges in reaching your vision?

Juggling my paying job with my dream job.

What advice would you have for other independent artists who are trying to make it in the industry?

Keep writing, keep learning and keep it fresh.

Photography by @callmeferdia

The first time youbloom had the privilege of hosting ELLYD was at the youbloomDublin 2017 Music Festival. That year, our festival bloomed a little bit brighter. You can find plenty more from ELLYD on YouTube and Spotify and at @ELLYDMUSIC on twitter.

Since 2013, youbloom has been striving to help talented, independent artists claim the spotlight they deserve. Starting this March, we’re thrilled to roll out our newest platform to further that goal. We call it youbloomConnect and it’s almost here (the app is nearly ready)! YoubloomConnect is a crowd-sourcing platform that revolutionizes the way artists, fans, hosts, an promoters interact. Check it out.