bands

Published: Jan. 2026 | Reading Time: 16 minutes | For Musicians, Promoters, Rock Fans & Event Organizers

From pub stages to fronting German rock quintet The New Roses, troubadour Timmy Rough hones in on his unfiltered rise, making his mark in the music industry.

Part 1: From Starting Small to International Rock Royalty

From the comfort of his home studio in Germany, Timmy Rough, singer/songwriter and frontman of The New Roses, clicks on a Zoom link. He’s taking a short break from recording the band’s upcoming studio album.

His face appears on screen. He’s unshaven and wearing a cap backwards. He smiles politely, reassuring a music journalist thousands of miles away with his husky accent that she has nothing to worry about — time can run over if need be.

It seems as if two worlds have collided. The music journalist adjusts the screen of her laptop. She’s sitting on a cozy chair in Orange County, Calif., as Rough explains the challenges his band faces when asked if The New Roses plan to tour The States.

The Big Question

“If an American band tours in America, why would [they] take a European band on the road?” he pointed out. “Logistically, it’s so much easier to just take an American band with you or even have local bands open up. That’s what happens a lot of times. You know, they’re playing in Texas, they get a Texas band. If they’re playing in Florida, they get a Florida band.”

Rough thought for a moment.

You can’t just say [to KISS], ‘Hey — when are the US dates?’ because they have big names opening in the US. It’s very difficult to get those slots even when they’re in your own country, you know?

Often, Rough relives unforgettable memories from life on the road in Europe.

“We were very fortunate to open for the Scorpions and KISS,” he said, remembering the experience fondly. “We toured with Black Stone Cherry and Foreigner and all of those guys. Those opening slots are like a currency. It’s like, ‘You owe me one so I put my band on this slot next time’ and stuff like that. Those slots are not just for the best band. It’s not like the biggest potential gets the shot.”

Although a tour in The States isn’t yet in the works, Rough, who enjoys country music and all things Bruce Springsteen, remains hopeful.

“We haven’t planned anything,” he said. “I spend a lot of time in The States, and I’ll be in The States next week for Christmas and New Year’s in Florida. I love the country, I love the people, and I especially love the diversity of the music.”

How youbloom Can Help

Rough is thankful for platforms like youbloom that aim to close geographical barriers, making live music more accessible for all.

“There’s so many of us out there who don’t get the chance to [expose] their music to their main target group,” he admitted. “To have a platform, I suppose, where people that like a certain kind of music can just login and get updates like, ‘Hey, you might like this or you might like that and here’s tickets and here’s the videos and everything so you can find your bands much faster’ is a good idea.”

Rough is optimistic that youbloom will assist The New Roses in reaching fans outside of Europe.

“When people get together and team up for a certain thing, it’s always fantastic,” he said, exuberantly. “Any kind of movement you start is always a good sign of, ‘Hey, we’re still here, rock music still matters, and we still want new artists.’”

Drawing a Parallel

Rough compared youbloom’s mission statement to a similar movement in Europe.

“We have this thing in Europe — they call it The New Wave of Classic Rock. It’s a UK group and they do kind of the same thing,” he shared. “They team up and they have a Facebook page and everything. They just spread the word, and they did this multi-artist kind of record. They put their favorite newcomer bands on it and then they walk around at concerts and hand it out to people so that they can listen to that stuff.

Rough says it isn’t about money.

“They’re not making any profit off of that stuff. They’re doing it for the love of music,” he said.

Part 2: Breaking Barriers: Touring Realities and the Global Rock Scene

Artist Development

These days, Rough admits many record companies are failing at artist development.

“It’s not like, ‘Hey, we got this new artist and we’re gonna spend tons of money on advertising or putting them on the road with big names,” he said. “That’s not happening anymore. The band has to find their own way to get recognized.”

The Creative Landscape

Rough is thankful for additional platforms putting in the time it takes to shift the creative landscape.

“It’s always a great sign to meet people that say, ‘I’m not making any profit. I’m just trying to spread the word. I’m just trying to give people the chance to [hear] bands that I really enjoy and I want people to [experience] the same joy as I do,” he said. “Maybe one of those radio stations or one of those blogs doesn’t make the difference but if you see how many interviews I give when I promote a new record and how many smaller radio stations and platforms I talk to, I’m pretty sure in the end that it makes a difference. If you would take all those components out of the equation, I would say there would be a big chunk missing.”

Human Juke Box

Before signing with independent label, Napalm Records, alongside his New Roses bandmates — drummer Urban Berz, bassist Hardy W. Heart and guitarists Norman Bites and Dizzy Daniels — Rough earned thick skin performing in pubs with an acoustic guitar.

You’re like a living juke box. Sometimes they treat you like a superstar and sometimes they treat you like a thing, like an object.

Rough looked up.

“You learn that it has nothing to do with you,” he said.

By the time Rough formed The New Roses, he had already played 1,000 shows for more intimate audiences.

“You do the same show every night,” he began. “Sometimes it goes great and sometimes it sucks. Sometimes people are nice and sometimes people are rude. Sometimes you make a lot of money and sometimes you make no money at all.”

Part 3: Turning Suboptimal Circumstances into Unforgettable Live Performances

The Elephant in the Room

Rough says performing in pubs taught him how to deal with suboptimal circumstances.

“The best way to deal with suboptimal circumstances is humor,” he said. “We call it, ‘calling out the elephant in the room.’ That’s my strategy always. If we play a show and there’s not a lot of people there, of course the crowd recognizes there’s not a lot of people there.”

Rough reflected on a show The New Roses played in England. An estimated 35 people were in attendance.

“I remember that night,” he said. “I took the acoustic guitar out, unplugged it, and just sat down in the middle of the audience and played it [without an amplifier].”

Rough smiled.

“If you go out and try to pretend that the house is full and you play the same show and do the same moves and do all these things you do when you’re opening for KISS in front of 15,000 or 20,000 people, you make a fool out of yourself,” he admitted. “What I do is I go out and I call out the elephant in the room. I say, ‘Wow — this is very cozy in here tonight. Let’s all get up here on stage. I bet I could fit all the people in the crowd onto the stage.’ What started as a suboptimal circumstance turned out to be something that the audience of that evening will never forget.”

Engaging with Audiences

Rough isn’t shy about having fun on stage, imagining how it must have felt for one special fan.

“I actually danced on stage with the band [that night],” he said, putting himself in her shoes. “It was so cool, and they handled it so well. They were so nice.”

Rough added, “I guess, to move toward the difficulties and call them out and use them as fuel for the show is always, in my experience, better than trying to pretend it’s a fantastic event or maximum audience or whatever. If the lighting is shit, I call it out. If the sound is shit, I call it out. I try to use it as fuel for the show.”

Regardless of whether it’s 35 people or 35,000 people in attendance, Rough cares deeply about his craft.

“You know, of course you try always to win the evening or win the audience, so I don’t wanna come across as someone who doesn’t give a shit,” he confessed. “I care a lot about winning the evening, about winning the audience, making everybody happy and satisfied.”

For Rough, flexibility is the key.

“You have to be open and flexible on how to achieve that goal. You can’t do it with the show itself,” he said. “Maybe something is wrong. Maybe the audience is very small, or the lighting is shit or whatever. You have to find another way. You always have to be open and flexible to make the audience feel special and remember the night as something that was worth the money.”

From Troubled Teen to Sophisticated Songster

Although Rough is a college-educated musician — the saxophone is the first instrument he learned — he says he wasn’t always grounded in his passion for playing music.

“[As a kid], I was always in trouble and I was not going to school,” he said. “Every day, the school called my parents because I wasn’t there or I did something stupid. I was brought home by the cops many times [for doing something]. I never like punched anybody. I was never mean. I was always just an idiot. Never trying to hurt anybody, but always in trouble, silly trouble.”

Discovering music was the turning point for Rough.

“When I discovered music, it was the first time that I was drawn to something, you know? It was like a magnet,” he said. “I didn’t even recognize that I was practicing. It didn’t feel like practicing or learning like, I don’t know, history for the next test in school. It didn’t feel like this. It was like time passed by so fast. It was six hours, seven hours, eight hours of playing the saxophone. I was spending [every day] in my room practicing and playing, listening to records and trying to hear what was being played.”

When asked what he feels is the most overrated quality in a performer, Rough remains skeptical.

“If you’re a Bruce Springsteen kind of guy like me, you know, I’m more [into] street clothes, but I’ve met a lot of people that are more like David Lee Roth and they’re doing a great job,” he said. “They couldn’t do what I do, and I couldn’t do what they do. I wouldn’t say it’s something overrated if you do what you do very [well]. It doesn’t matter what it is if you’re awesome — a great guitar player or a storyteller, a songwriter or whatever. Whatever quality you have, if you take it as far as you can, you have a right to show it to people.”

As for Rough’s superpower on stage, he says it’s his voice. Impressively, the songster has a three to four octave range.

I wouldn’t say I’m a Dave Grohl kind of person. I don’t have [his] presence and I’m not that loud. I’m pretty introverted. I go out on stage, and I try to sing as good as possible.

Rough’s on-stage persona is a package of powerhouse pipes and good, clean fun.

“Art and creativity are presented in many ways and many times, it’s a combination of things,” he said. “It’s the way somebody writes songs and sings the songs, so if you hear a Johnny Cash song, he’s a terrible singer on paper but nobody can sing his songs the way he did. Nobody can sing the Bob Dylan songs the way he sang them. That’s great. It’s a gift to have this. I would argue that Johnny Cash had maybe just one octave of range which is nothing special. People like me or Chris Cornell have like a three to four octave range, [which] is very rare and it can impress people or take them on a journey. If you only have one octave like Johnny Cash, you can still make it, bring people to tears, make them believe your stories or engage in any way with your music. It’s a great gift.”

Rough doesn’t deny the talent that has come from casting shows on television — “American Idol,” “The Voice” and “X Factor” to name a few. He admits, however, that many solid artists in the music industry wouldn’t stand a chance in those formats.

“It’s one thing to have those programs and maybe stumble upon a couple of great musicians — Michael Bublé, Adele or Carrie Underwood or something, but if you were to just depend on that thing only and say that all the other people are not worth taking a look at, I would totally disagree,” he said.

Rough added, “For a lot of artists, it’s the sound, the voice, the look, the story and the song. It’s the whole thing. It’s the whole package.”

Rough paused.

“I think every artist has something to offer and that isn’t always visible at the first glance,” he said, throwing in his two cents.

Part 4: Voice, Vulnerability and the Benchmark for Success

An Album on the Way

As for his personal and professional motto, Rough laughed.

“It can’t be bad to be good,” he said with a twinkle in his eye.

Rough gave die-hard and casual listeners alike insight into The New Roses’ upcoming album.

“So far, it looks like it’s gonna be a little more classic rock than the last one [Attracted to Danger],” he said. “The last one was pretty rough, pretty hard rock and [featured] a lot of distorted guitars and a lot of meaner riffs and stuff. It can still change, but from the material that I have at the moment, I would say it’s a little more classic rock. It’s a little more like the ‘Nothing But Wild’ record.”

Expressing Gratitude

Additionally, Rough and his bandmates are appreciative of their loyal fanbase.

“We appreciate people spending their time with us,” Rough said. “Time is a very valuable thing and to know that right at this moment as we’re talking, somebody is driving in their car or working out in the gym or whatever, having a party at their home, a birthday party or something and they’re listening to our music, [it’s great].”

Rough beamed.

“It’s a great feeling to sit down in my small studio here and write a song and the next thing you know, people from all over the world can say like, ‘Hey! That song was played at my wedding’ or ‘That song was played at [my dad’s funeral]’ or ‘I play this when I drive in the summer and we’re at the lake,’” he said. “I know so many stories from people who say, ‘I did this road trip to Australia and that song was on 24/7! I have so many great memories of that trip when I hear that song.’”

Rough considers how songs not only travel the world, but travel through people.

“You get the song back charged with all these stories,” he said.

When the first chord of “All I Ever Wanted” set sail inside fan Patricia Marie’s eardrum, she knew Rough was a force to be reckoned with.

“I find The New Roses frontman Timmy Rough to have a strong stage presence,” she gushed. “A rock star with a touch of country in his voice. Just enough gravel in his voice to pull you in, whether it’s screaming lyrics or soothing love songs. He’s mesmerizing!”

Rough’s uncanny ability to make sense of his surroundings weaves throughout his music.

“Every headlight tells a story, every face passing me by, there’s a million lights before me and a touch of perfume in the evening sky,” Rough sings. “I brush the shoulder of a young man, I hear a distant slamming door. An old lady’s searching trash cans and I wonder who she was 20 years ago.”

Perhaps it’s the grungy, greasy-haired rock and roll performed inside an antique ballroom with a crystal chandelier — The New Roses music video for “My Kind of Crazy” hailing from the band’s 2022 release, “Sweet Poison.” It begins as Rough swings open cotton candy-colored doors with yellow gold and white trim. Moments later, he’s singing, “The taste of Heaven and danger right upon my lips, I wanna lick a little poison off my fingertips.” He’s wearing a maroon shirt unbuttoned and revealing an array of chains around his neck. No matter what the setting is, his demeanor is calm yet confident.

The Man Behind the Music

Off-stage, Rough is a father of two children.

“I’m a father, which is the most important thing for me,” he said. “I’m not advertising that, but if you [were to] ask me, ‘What defines you?’ I would say, ‘Being my children’s father is the most defining thing for me or the most important thing. I put a lot of energy into improving being a good father, you know?”

Rough is often seen wearing a rosary without a cross around his neck.

“That was a gift from a friend, so it didn’t have a particularly spiritual [meaning] for me, but I’m very interested in many things that widen your horizon,” he said. “From my experience, it kind of narrows the lessons that you can learn if you judge right away whether you believe [something] or not. You can just spend some time with it and listen and think about it and sometimes one thought or the other goes through your conscience and leaves a mark.”

Rough’s punchline statement is strong.

I try to live like I believe. I don’t really question, ‘Do you really believe in some sort of god?’ I think it can’t hurt to assume, pretend so to speak, like, ‘Hey — let’s just assume that we all get judged.’ So, I try not to fuck up and be a good person.

Rough occasionally reflects on Western Christian society.

“I would say all of our fundamental behaviors are based on one book [The Bible],” he said. “It took me a while, but then it crossed my mind and [I thought], ‘Hey, everything you know and what you believe, your whole society that you know is based on that book so you should probably just read it at least one time and find out, ‘What is it? Why is this book so famous and how could it stand the test of time?’ It’s a very interesting book.”

For more information, visit The New Roses official website.

The Independent Artist: Talking it Easy with Timmy Rough of German Rock Band, The New Roses

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