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5 Tips To Optimise Your Musician’s Website Using SEO

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Via Gloria Kopp

Optimizing your musician’s website is integral in this day and age.  As an artist, you might have spent the majority of your time making and perfecting your talent, recording an album, sourcing the artwork, and trying to get your name out there into the big wide world.

Of course, one of the best ways to do this is by creating your own website, a task that’s now easier than ever. However, getting your website up to the top of the search engine results page is a whole other ball game.

Today, SEO plays such an important role in all kinds of website of all industries and businesses, organisations and artists needs to pay attention to their SEO ranking to ensure their music gets in front of their fans.

To give you a helping hand when it comes to SEO for your musician’s website, here are three tips to remember when designing or updating your website ensuring that your music is discovered by the masses

Conduct Research

Before you start designing or updating your website, carry out research, so you know what you’re competing with. You’ll also be able to see what kind of websites your competition has as well as information on what works best when trying to reach out to your fans.

Of course, you’ll have your own style and ‘brand’, but if you don’t fit into a certain niche, you won’t be able to appeal to it. You can also conduct research on how to boost your SEO ranking using tried and tested techniques. Some of the best places to look include Moz, a leading SEO organisation and Portent, an SEO-related blog.

Communicate Properly

Every single page on your website matters. Whether it’s your blog page where you share info on what you’re up to, your ‘about us’ page which gives your fans a bit of history and tells them your story up till now, all the way through to your album descriptions on your online store.

Whenever your site has written text, read through it and make sure it’s perfect. This is called editing. Of course, writing may not be your main strength so you can always enlist help from professional writers from services such as Boom Essays, or brush up your knowledge using blogs like State of Writing.

Use Perfect Content

Google will judge your website based on the quality of your content. It’s all about giving your fans the best experience possible when they visit your site.

This means you’ll need to go through and check all your existing content as well as checking any content you ever upload in the future to ensure that it’s perfect.

This means looking out for spelling, punctuation and  grammar. If you don’t trust your own editing and proofreading skills, you can always use a professional writing tool that can do it on your behalf, such as Academadvisor or UK Writings.

Use SEO Tools

One of the best ways to boost your website’s SEO ranking is by using tools that were designed to save you the time and effort. These tools are perfect if you’re not an SEO genius and will automatically tell you what you can be improving on.

For example, tools like SEM Rush is a website where you can simply input your website address, and it will start to list out all the errors and things you can fix with your website.

Furthermore, tools like Ahrefs are ideal for seeing where all your user traffic is coming from as well as your competitor bands or artists to see what techniques they are using on their website.

Content, Content, Content

I can’t stress enough how important the content of your website is. There’s a special knack for writing search engine optimised content and it can take years to master the techniques as well as continuous effort to stay up to date with the latest trends.

Of course, the chances are that you haven’t got time to do all this which is why it’s highly recommended to use a professional copywriting service, such as Essay Roo or Academized to create it on your behalf. They’ll be able to create all your album descriptions, your about us page, your contact page and any other pages you may have.

If you’re writing your content yourself, one of the main things to remember is the length of your content has a direct impact on your SEO ranking. You can’t just write 300 words here and there. You need to provide real valuable information to your readers. To start with, aim for 1,000 words or above. You can track this using tools such as Easy Word Count.

If you’re looking for ways to get your music and presence in front of a larger audience and to the top of the search engine results pages, considering your SEO should be your first point of call. Obviously, a lot goes into fully-optimising a website, but by following these tips and tricks, you’ll be able to get yourself off to the best start.

Author’s bio:

Gloria Kopp is a content writer and an online marketing specialist Big Assignments writing service. She regularly contributes columns to Engadget and Australian Help. Gloria is a paper writer at Revieweal blog where she shares her reviews with students and educators.

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

First Step Towards a Successful Show with youbloomConnect

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via

We’re all inching towards having our successful show, whether you’re a solo artist, a DJ or in a band, the music industry is a tough place to work in and there’s a lot of people trying to “make it”, just like you. How tough is it exactly? It’s actually pretty simple, let us do the math.

Revenue is usually not shared

Approximately 75% of all revenues in the music industry go to the top few hundred artists recognized as household names and are controlled by major record labels. 20% of the revenue goes to approximately 750,000 actively gigging professional artists and only 5% of all revenue goes to roughly 10 million+ emerging artists. This is where youbloom steps in for you to have a profitable and successful show.

Perform more, share more, grow more

We want you to share your gift of music and perform as much as possible! Most importantly, we want you to take your share of the revenue by doing what you love! That’s the dream, isn’t it? So don’t wait any longer and take the next step today.

Sign up, right now 

By signing up with youbloomConnect, you become a part of our global music village, a community of artists, fans, and hosts. People who love live music and who are here to help you grow your fan base and increase your live performances locally and beyond! Getting requested by your fans and playing a youbloomConnect gig can open doors to multiple opportunities. If you get approved by our A&R panel, our shows will lead you to more fans, landing more gigs, more tours, and increased ticket and merch sales!

Sign up with youbloomConnect today and let our team handle everything you need for a successful show!

If you enjoy this blog about music and want to know more about youbloomConnect be sure to follow us on Facebook, Twitter or Instagram.

Indie Artists: Time Be Your Own Booking Agent

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Via Luca 

Indie artists, it’s time to drop the Booking Agent

No one knows better than indie artists how frustrating and stressful it can be to book shows, tour, and perform. Hiring a booking agent may seem like the easy answer, but if the royalties aren’t exactly flowing in yet, you might not be in the financial position to do this. What to do, then? Let’s not forget that we are the DIY generation, we do it ourselves. Here’s how to book your own shows.

Photo Courtesy of The Magnettes
Photo Courtesy of The Magnettes

Perhaps you’ve made a list of all the venues that would fit your music, sound, and style, and yet it’s nearly impossible to get them to give you a decent time slot. You will most likely get an 11pm weeknight spot or a 3pm Sunday afternoon one, and we all know that no one is going to miss brunch to catch your new band at what promises to be an empty, desolated venue.

When you ask for a better, higher profile slot, the booking agent usually says: “Well, how many people can you draw?”. If the answer is more than 20, then you’ve got yourself a Friday night show. However, if your response is anything less, you’ll have to wait patiently in line until your following is bigger.

Which brings us to our next point.

 

Book others, to book yourself.

How is a band supposed to grow a fan base if the only shows they can play occur when people are watching Netflix or in a yoga class? Good question indeed. Those who manage to bring a good crowd are those who are either already established or have a lot of friends in town. Venues are not going to bet on a new indie artist nor are they looking for the next big act to feature before they blow up. Venues want to break even. They want to see the money they spend on a typical Friday night come back in full, and if possible make a little profit.

Be your own booking agent. Look for an equally unknown band that shares your ambitions, ethos, and sound and put a show together. Perhaps, pick a less reputable venue in your town; smaller and more intimate is ideal. Make sure you market the show as a party; a night to have some fun and enjoy some live music. Startups like Sofar Sounds have built a brand around this exact experience and platforms like youbloomConnect match local indie artists with one another, making it easy for bands to come together and book.

Each band will bring their friends, and if you advertised the event properly, their friends will bring other friends looking for a fun night.

Play the show, distribute some t-shirts, have a beer and repeat.

One of two things will happen. You will either get a call from the bigger venues looking to book your band or you won’t need them anymore because your fan base has been growing without their help.

You should hope for the latter.

Photo Courtesy of The Magnettes
Photo Courtesy of The Magnettes

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply/

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About the Blogger

Luca a freelance writer, blogger, musician and songwriter. Born and
raised in Italy, his passion for Rock n Roll made him move to London where he
lived for one year and gained a certificate in Songwriting from ICMP.
Luca relocated in NYC in 2014 to pursue jazz music and liberal arts at the
The New School from which he graduated in December 2017. Luca currently
resides in Nashville, TN

Super-Fan: How To Engage A Solid Fan Base

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(Post Via Contrary to popular belief, a super-fan is not always a crazed group of followers or a die-hard groupie. Josey Dunbar explains to us how all brands have super-fans. They’re a key component in building and sustaining a successful career by engaging a solid fanbase.

Super-fan

How do you build one that attracts a super-fan (s).

The term ‘Super-Fan’ refers to an individual who supports a brand and everything that the brand produces. Artists depend on super-fans as a bedrock of support. When on tour, a band can trust that their super-fans will show up, buy merch, and by tweeting about the show long after it’s over. When bands establish a healthy base of super-fans, they are establishing a continuous body of support that can last throughout their careers.

From Starbucks to your local coffee shop that plays nothing but bluegrass, all brands attract super-fans. This comes down to the fact that people are drawn to originality. Every brand needs its own niche to attract a  sustaining number of super-fans.

Who will your super-fans be?

Before a company, artist or individual can successfully attract, engage, and retain super-fans they must have a well-established brand. At the end of the day, there are billions of different people in the world with trillions of different interests; this means every brand that successfully markets a clear and individual niche has a high likelihood of attracting super-fans.

Whether you’re trying to market your sound or attract a wider demographic of ticket-buyers, your brand begins with your unique offerings and intended audience. Detecting what sets you apart is the quickest way to identify the basis for your brand.

After establishing a solid brand with individualized characteristics that will attract super-fans, the task becomes maintaining engagement from those fans. This maintained loyalty is often seen when artists create personal relationships with fans and release a steady flow of their branded product (shows, recorded music, etc.). In addition to establishing these bonds, the branded product must retain its super-fan as the brand grows.

Joining a community with inter-industry connections can make a huge difference too. Today, a lot of artists are finding security in artist networks, like youbloomConnect, which help bands grow their fanbase and develop their brand through artist-partnering and co-marketing tactics. Definitely check out our guide to how youbloomConnect works if you want to learn more about our strategy.

Ultimately, developing a brand comes down to originality. Pursuing what sets you apart and working to maintain relations with super-fans as your brand-base expands will ensure your success in the future marketing of your music.

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply

First Step Towards A Successful Show With youbloomConnect

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Via Petra Cugalj

Whether you’re a solo vocalist, a DJ or in a band, the music industry is a tough place to work in and there’s a lot of people trying to “make it”, just like you. How tough is it exactly? It’s actually pretty simple, let us do the math. Petra Cugalj writes up a piece on what could be your first step towards a successful show.

Show revenue is usually not shared!

Approximately 75% of all revenues in the music industry go to the top few hundred artists recognized as household names and are controlled by major record labels. 20% of the revenue goes to approximately 750,000 actively gigging professional artists and only 5% of all revenue goes to roughly 10 million+ emerging artists. This is where youbloom steps in.

Sign up, right now!

By signing up with youbloomConnect, you become a part of The Global Music Village, a community of artists, fans, and hosts. People who love live music and who are here to help you grow your fan base and increase your live performances locally and beyond! Getting requested by your fans and playing a youbloomConnect gig can open doors to multiple opportunities. If you get approved by our A&R panel, our shows will lead you to more fans, landing more gigs, more tours, and increased ticket and merch sales!

Perform more, share more, grow your fan base!

We want you to share your gift of music and perform as much as possible! Most importantly, we want you to take your share of the revenue by doing what you love! That’s the dream, isn’t it? So don’t wait any longer and take the next step today! Sign up with youbloomConnect today and let our team handle everything you need for a successful show!

Sign up as an artist today!

If you enjoy this blog about music and want to know more about youbloomConnect be sure to follow us on Facebook, Twitter or Instagram.