The internet is a sea of opportunities if used optimally, and more so for emerging and independent artists. If you want to scale up and expand your reach, the internet is a great place to help you as an artist to bypass gatekeepers. An emerging culture of music streaming, as opposed to physical sales, has steered this ship in a direction where independent artists can freely carry out their artistic expression on social media platforms to attract an audience. Never before has it been this viable for alternative cultures such as underground music and art to surface and grow without necessarily having to budge for bodies of authority. This blog post will discuss how you as an independent artist can bypass those gatekeepers.
Use Facebook and LinkedIn to find Journalists to Write about your Music
As a matter of interest, magazines and tabloids are in an unrelenting search for new content all the time. All it requires from you is that you make yourself visible to them on social media platforms such as Facebook and LinkedIn. To top it over, owing to the culture of a close-knit community, music journalists and music promoters will often work in conjunction. Not only would journalists write about you, but chances are that they might add you to their recommendation list to promoters. Though you’re busy writing the best music you can, it may be worth finding the time to make yourself heard on these social media platforms.
Follow Promoters on Twitter and Instagram
Promoters spend a lot of time on the internet, start following them TODAY. Start interacting with them, comment on their posts, establish a personal connection. Smart usage of the internet can help you secure gigs.
Send Newsletters to your Fans and Promoters
Newsletterring is a very effective approach to maintain fan exclusivity and retention. The idea behind this exercise is to establish a very personal rapport with all parties involved, where you as an artist show how much you care for your fans. Imagine the sense of suspense and exclusivity that comes with being part of a secret gig around the corner. This sentiment can be created by advertising your show through newsletters to a selected list of your fans.
Use Online Communities to Spread your Music
Online communities are certainly a very crucial part of building online visibility. One of the ways to spread your music on digital platforms is to share your music with fellow musicians, which always creates a room for opportunity. Collaborating with similar artists is a great way to build your repertoire and Facebook’s communities feature makes this much more lucrative. Here’s a full blog post on building an online community of fans.
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