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Spotify As We Know It (2020)

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(Post via Unless you’re someone living under a rock,  you know we’ve come a long from purchasing magical little devices called cassettes, CDs and Vinyl too. Now, I’m not saying we need to base modern life off prehistoric tendencies BUT suspend your disbelief enough to imagine a world where music hypothetically has more value than $0.006. $0.006. Thanks, streaming! Streaming is a powerful tool in the times we’re in today. If it wasn’t for Napster and PirateBay, none would imagine how else the music industry would have turned itself over to digitization where, practically,  listeners today have a choice to consume all the music they like for little to nothing.  Amidst all the noise surrounding streaming these days, we decided to zoom out ( just a tad bit) in order to get to the origins of one such a streaming service called Spotify (sure you’ve heard of the name before).

History:

This whole evolutionary change (you know, the one where we demoted the value of art) can arguably be tied back to October 7th of 2008 in Stockholm Sweden. On this fateful day was born Spotify, a digital audio streaming device, developed and released by partners Daniel Ek and Martin Lorentzon. Contrary to popular opinion, Spotify’s foreign roots and sleek color scheme were not its sole motivators for success; rather, this was a result of excessive planning and a brilliant business model. Come summer of 2009 (less than a year following its official release) Spotify raised $50M in their second round of funding which was essential in the paying off of major record labels.

Initial Reaction:

Not surprisingly, Spotify faced mixed reactions upon its release to the public. Its initial business plan massively underpaid artists and exercised the objectively suspicious need to pay off record labels who otherwise were unwilling to hand over their precious songs to be distributed to the public for practically nothing. Artists were the first to catch on to the consumer-heavy focus of Spotify’s business model: essentially underpaying musicians only to cut the literal value of music by 99.4% (which was revealed when Spotify later released a statement illustrating the payout per new streamer to be less than a cent).

Underpaying artists may be in the best interest of consumers (and happy consumers means a happy Spotify bank-account) however, is discounted music really worth the scamming of artists and overall wear and tear streaming has on the entire music industry? Many don’t think so. Artists and producers such as Thom Yorke, Taylor Swift, Nigel Godrich, and David Byrne spoke out against Spotify not only as businessmen and women fighting for economic equality but also as concerned lovers of the art itself with fear for streaming’s influence on its future.

“If Spotify reaches its goal of gaining a definitive hold on the new delivery system then another precedent will be set and the idea that recorded music is practically worthless will become normal.” – Nigel Godrich

Influence:

As it was so beautifully stated by Mr. Godrich (likely in a British accent), Spotify and streaming as a whole will continue to demote the worth of music so long as the literal marketed value of a song continues to drop so drastically. As profit brought in by music alone declines, labels must find other means of making money off of artists and the easiest way to do this is by “branding” a musician. AKA owning the artists’ names not merely their music; naturally leading to creative restrictions from labels. At the end of the day, music is music. It evolved into what it was 10 years ago and it continues to reshape into what it is today just as it will tomorrow and forever. There’s no way to stop a changing industry from growing but there is a way to help it. To aid it rather from becoming something you don’t want it to be. At the end of the day- you, the fan- have the most influence of all. What you choose to buy sells and what you don’t will likely conform to something you will. So make the change you want to hear, music as we know it is ours to protect.

Maintaining some control of your own booking and touring can be made easy for those who choose to hire a manager and those who fly solo through youbloomConnect and/ or sign up here: https://www.youbloom.com/artist-apply/  where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road.

Getting A Record Label Deal: Musician’s Guide

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(Post Via One of the most important things that artists look for when starting out is a record label. A label is very important to many artists and they always aspire to get one. A record label deal is a great thing to have but is not always needed. This article will start with what labels help out with and then list ways to get a label and how to do things on your own.

Record Labels:

Labels help with so many things. They help you pay for things such as tours, merchandise, and recording. They also help with creating shows and other performers to work with. Labels also help with distribution and marketing. They do a lot of the business side so you don’t have to.

YouTube:

YouTube is a great way to get your music noticed. Record labels go there looking for what’s new and making waves. It shows a lot about you and your music. Live videos will show them how fans and people react to you as well as show your stage presence. Music videos show your artistic side and even what your songs are about. They’re easy to link to and easy to find.

Good Music:

Having good music will intrigue them. You want something that will stick with them and they won’t forget you. The more you make unforgettable music, the more likely they’ll want to check you out. It can’t just be good to you. It has to be good to everyone. Have honest friends listen to your music and tell you what they think about it. Have music that stands out and doesn’t sound like everything else out there. There are popular sounds out there, but you still want to stand out amongst those sounds.

Live Shows:

You never know who’s going to show up to a live show. Labels will sometimes send out their A&R people and sometimes they’ll just show up on their own terms. You can always go to music industry conferences, such as SXSW, or find a local venue that holds industry night shows. There will be some venues who have nights where people from the industry will show up to check out a new artist. Most of the time you will have to bring a significant amount of people in order to just play there.

Contacting Record Labels:

When contacting record labels, you want to make sure you are contacting the right label for you. You want to make sure the label is helping out other artists like yourself and working in the same genre. Always look over the website before sending anything in. It will show you a lot about the company. It will show you what kind of music they work with, who’s on their roster, and how to send your music to them. Every A&R person will have a way they want you to send in music. If it doesn’t say, send them a link to your  Spotify, Bandcamp or SoundCloud. 

If a record label doesn’t respond right away, don’t get give up hope. They are most likely busy with other artists sending in their music and plenty of other things their job requires them to do. After a week or two, you can send in a follow-up email to remind them that you are still out there. Be respectful and understanding when doing so.

Website:

Owning a website is always a great thing to have. It has everything in one place. Links to music, videos, social media, merchandise, and news. Labels will be able to go to one place to get everything they need. There are plenty of domain owning sites out there to help you, you just have to find the right one for you. Like everything, shop around before settling with just one.

Artwork:

Artwork can be anything, it just needs to catch the eye of the people you want. Come up with a logo that is pleasing, eye-catching, and shows what your music is about. It can be very basic or very extravagant. Photos are the next things you need. It can be artsy and help show things about you. Shows how you look and describes the music you produce. Filters help show more than what a basic photograph can.

Independent:

Record Labels are now looking for artists who can handle things on their own. They will be there to help you out, but only after you are signed. They want you to be able to do things on your own before signing and even after signing. You have to know how to get fans on your own, have some music already recorded, and how to handle things that come to your music. Shows how passionate you are about your music and that you don’t have to rely on others to get things done.

Build Relationships:

Relationships are the most important thing in any business. It builds a connection between yourself and the other person. Try to build one with anyone at the label. Be genuine about it. Talk to them about themselves and get to know them. They will be more willing to help you with what you need. Don’t assume they are going to help just because you are being friendly. That should be left up to them. Do this before sending in music, otherwise, it might not work out the right way. Follow them on social media accounts and strike up conversations with them about some of their posts. It may take a while, but it will be worth it in the end. If the company is near you, go in and try talking to them face to face. Keep going in and trying to talk to their A&R person and become friends with everyone in the office, including the receptionist. Sometimes connecting with the first person you see when walking in is the best.

Looking for the right record label takes time and patience. Make sure you are ready before looking for one and have all the details about what you are looking for and what they are looking for. Build relationships and connect with them. Have followers and music to send them. You want to make sure they stay interested and won’t forget you.

Networking and making friends is crucial and takes a lot of work and dedication. If you’re looking for a simpler way to join these networks, check out youbloom Connect and/ or sign up here: https://www.youbloom.com/artist-apply/  where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road. Whether you reach out or decide to do it alone, do yourself a favor: get out more and meet like-minded people. Many of them might not be your next musical partner in crime, but the worst that’ll happen is you’ll have more friends.

About the Author

 Michele Enoch is a music business graduate from Musicians Institute who has managed and promoted bands for years. She is now working on her photography and helping performers advance in their careers. Her passion has always been music and she is exploring all aspects of the industry. Michele appreciates all kinds of music and seeing music in all kinds of environments. She enjoys crocheting hats and toys, reading and writing mystery and horror stories, taking pictures of everything she can, food from around the world, and adorable animals. She is always on the lookout for anything new and exciting.

 

Street Team: How To Get An Army For Your Band

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(Post via Ryan Stable, written by Michele Enouch) Having a street team is a great way to promote. You have less stress and things to worry about, and most fans are more than willing to help out. Just make sure you are ready and prepared before starting a street team. Is your music good enough yet? Do you have the money to purchase promoting material? Do you have anything to promote? All of those are crucial to have before starting a street team. Always make sure that people know you have a street team and that you’re always recruiting people for it.

Online Street Team

When starting a street team, it is best to start online. The fans who signed up for your email list are best to start off with because they are already invested in you and are keeping up on you. It will be easier to contact those people and you can invite them individually. A social media street team should be done next. There are ways you can make forms for them to fill out on your social media and make multiple ways for them to join. It’s also easy for fans to keep up to date and for you to post tasks for them to do. It will also help your email list grow. Having members post things at the same time on multiple social medias will help give you more of a buzz and will get others interested. Getting an online street team gives you a wider range of things to do. You can have fans share videos, tweeting and re-tweeting, and share posts. It’s a great way to get feedback on things that you want to do. They can help you decide and create posters and shirts, as well as coming up with new merchandise to sell.

Offline Street Team

Having a street team on the streets is still very important. It’s a lot easier to find out what place you’re more popular online so you know where to start the street team. You want to find fans who are willing to go out and post fliers or pass out stickers and talk about you to other people and call up radio stations to request your song. They will make things more personal when promoting and it will help with getting more fans. You have to make sure that you have the money to provide the promotional tools for them to pass out. Asking fans to promote you isn’t all you need to do. You want to make sure to reward them as well since they are using their free time to help promote you. It can be anything. A shirt, tickets, CD, stickers, etc., will all work and will make people want to do more. You can even turn tasks into contests and give out prizes for whoever did the most. Keep them interested to have them want to help you. Make sure not to do give out the same thing too many times or it will get old and they won’t be doing it as much. Make sure to do meet-and-greets with them so you guys can connect and they’ll feel more excited to help.

Engage With Your Street Team 

Finding people who are most influential will help the most. They will be the ones who will talk to people about you and get them interested, whether it’s online or off. They’re the ones that their friends go-to for new music. You want to make sure that when you get people to join your team that they are willing to do things to help you out. You don’t want them to be rude and give you a bad name. They will be trying to help, but you don’t want them to be pushy are make people upset in any way. It will look bad on you. It’s not always easy to monitor that, but when you start hearing about it, you should try to fix it. Always make sure your team members know what you expect them to do for you and the Do’s and Don’ts of what you want before they sign up. And always keep them updated with events or anything coming up.

You want to make sure that there’s always a way for your members to contact you or anyone else. Email is always a great way for them to keep in contact, but creating a FaceBook private group for just the members is a great way for them to keep in touch with each other and get help from each other. Having groups set up for specific cities will help the members feel more connected with each other and can even get together to come up with ideas on what to do. Emails are great for members to report what they’re doing. They can send written reports and photos of what they’re doing. It will help you keep track of what’s going on and where. Having a forum will help each other stay in connect and have easy access to anything they have a question about and maybe even before they ask it. It’s easier to find what they’re looking for.

Make sure to reward them for their help and that they know you appreciate all that they are doing for you. If you get the right people to work on your team, they will do anything to help you out, so you want to make sure you can do anything to show your appreciation. It will be hard to get noticed without their help.

How Independent Musicians Can Build a Street Team is a guest post by Michele Enouch

Michele Enoch is a music business graduate from Musicians Institute who has managed and promoted bands for years. She is now working on her photography and helping performers advance in their career. Her passion has always been music and she is exploring all aspects of the industry. Michele appreciates all kinds of music and seeing music in all kinds of environments. She enjoys crocheting hats and toys, reading and writing mystery and horror stories, taking pictures of everything she can, food from around the world, and adorable animals. She is always on the look out for anything new and exciting

Check out youbloom Connect and/ or sign up here: https://www.youbloom.com/artist-apply/  where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road. If you are a fan, you can sign up right here: https://www.youbloom.com/request/

 

 

Improve Your Band Rehearsals: 11 Tips On Getting It Right

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(Post via ) So you’ve got a band. You’ve got a following. Heck, you’ve even got goals! But recently, you’ve hit a plateau and just aren’t playing any shows (not your fault at all!). But, maybe you need better sleep or better equipment, or maybe you just need to get…better. Your band needs to go into rehearsals! It’s time to unite this raw artistic fervor into a little something called rehearsal. Conducting an efficient rehearsal is paramount in improving your band’s sound. To help with this, we’ve outlined a few methods to make your sessions run like butter.

1. Scheduling

Step 1: Make a rehearsal schedule –>Step 2: (And this is the hard part) Stick to it. Going into a rehearsal with a plan is often the difference between rich, productive studio time and a jam session with the crew.

2. Build a List of the Songs You Want to Work

The more familiar your band is with the material to be rehearsed, the more songs you can expect to get through. Allot a certain amount of time you plan to spend on each track and stay true to it. Ask yourself: is this session about creating new music, work-shopping what’s already been written, or polishing off the finished stuff?

3. Document Any Issues for Next  Band Rehearsal 

Apps like SetBoss and Musician’s Diary make this easy by providing shareable templates and spreadsheets where you can record tracks directly, arrange them into set lists, log time spent rehearsing each track, and jot down notes as you go. Even a simple to-do list app like Things can streamline the rehearsal by getting the band on the same page through shareable schedules and to-dos.

4. Be mindful of others’ time and chops

Having a scheduled break time somewhere in the middle of the session can prevent burn-out and improve overall focus. Also, be courteous to your band mates when scheduling your rehearsal set list. If your quasi-ska band only requires the horn players in 3 tracks, then put those tracks back-to-back at the beginning so your brass can leave as soon as they’re done, they’ll thank you for it.

5. Warming up

Coming into a rehearsal “cold” can lead to wasted time and possible injury. Warming up effectively sets the tone for the rehearsal and should be used as a period to not only get the blood flowing through the relevant extremities, but as a chance
for the group to settle in and begin listening to one another. Instead of making it a private and rushed affair, factor the warm up into the rehearsal schedule.

Effective warm-ups:
~ Charts or covers familiar to the group
~ 12 bar blues & improvising
~If all else fails, Apps like Scales and Modes or FretBoard provide written and tabulated scales to play through as a group.

6. To Metronome or Not to Metronome?

When not to use one: Don’t even think about it. Tempo inconsistency is the cause for countless musical hiccups and is the ultimate killer of groove. Practice. With. A. Metronome. And, while you might think all metronomes are created equal, there has been an epidemic of stilted, inconsistent metronome apps that have developed along with the smartphone in recent years. We’ve dug through the bad and the laggy to present you some reliable metronomes.

Web: Metronomeonline.com promises a reliable tempo for free and is useful if you have a laptop handy. Free Apps: Metronome Plus (iOS),  Mobile Metronome (Android) Paid Apps: Drum Beats (iOS and Android) it’s $3.99 but includes hundreds of optional drum tracks to replace the standard metronome beat. Physical Metronome: Korg Metronome. This is pretty much the standard for portable metronomes and is a worthy trade-off for the unrelenting accuracy it promises its users. You can find these little guys at any music shop and you should only ever need one. Digital Audio Workstations: Cubase or Logic include metronomes with the most consistent tempos.

7. Pick a Leader

Coming to a consensus on who’s running this thing can prevent an Oasis-style meltdown between band members. Many bands have an unspoken understanding of who is calling the shots but for those who don’t, decide who is going to keep the ball rolling through the rehearsal. You can have one member who always takes on this role or try switching it up from one practice to another.

8. Record Your Band Rehearsals

Like hearing your own voice played back to you, hearing your own music sounding back can be grating at times. Nevertheless, playback is necessary to suss out the problem spots in your sound and be an effective critic of your music. The recording process need not be high-fidelity. This is recording for practical purposes, it’s not going to be your next EP (until it is, of course).  The mic on most phones or laptops is adequate.  Free recording apps:  There is Rev (iOS and Android) or Voice Recorder Pro 7 (iOS). Both apps allow you to transcribe the audio to various formats and export files to Google Drive, Dropbox, and Voice Recorder Pro 7 also exports to Microsoft   OneDrive, Box Cloud, iCloud Drive, and SoundCloud. Handheld Recorders: Zoom makes handy little recorders in different sizes and price and while they cost a bit more than a recording app, on the whole their usability is more far-reaching in that they offer multiple recording channels, easy transfer and saving of files via memory chip, and a bevy of other features for you to peruse.

9. Remote rehearsals 

When the rehearsal time is right but the location is not we must turn to remote rehearsing.Websites like jamkazam offer a platform for musicians to rehearse, record, and join open jam sessions with other musicians from the comfort of their home wifi connection and there is even an app version that promises low-latency. Another route you could go is investing in some hardware like Jamulus or Jam Link which make remote rehearsal work by providing low-latency network audio interface that is able to import and export uncompressed audio up to 500 miles at the highest quality. Think of this as Skype for your band, but with much less lag! Having said that, technology like the Jam Link and Jamulus is not impervious to a poor internet connection. They do require parties at both locations to purchase the necessary hardware so take these things into consideration as you decide on whether remote rehearsals are a must for your band. For more information on the topic you can hop over to this How-To guide on eJamming.

10. Run the Whole Show

This is an important step that often goes overlooked.We spend so much time rehearsing the music that we assume the rest will just fall in place when we’re up on stage. In a final rehearsal, run through the set a couple times. This allows you to work out any kinks in the transitions between tracks. Switching instruments, adjusting balance, and yes, even the banter between you and the keyboardist could really benefit from a practice run.

11. Make time to Jam

Hey, you got everyone using the google calendar to find available practice time, you’ve “woodshedded” those runs before showing up, you kept the rehearsal on the rails; I thought this was supposed to be fun! It is! So spend some time at the end of every rehearsal playing what you want. Whether this is a cover of the newest Yeezy or some Cream,  another lap through the 12-bar blues or something all you own, make time to unwind as a group. Often, it’s here that we stumble upon our next musical invention.

Now go forth and practice wisely!

Maintaining some control of your own booking and touring can be made easy for those who choose to hire manager and those who fly solo through youbloomConnect and/ or sign up here: https://www.youbloom.com/artist-apply/  where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road.

Author Bio

Robert Loustaunau is a content writer for youbloom and is a member of the social media team there. He is an avid music maker and listener. He enjoys the simple things in life: coffee, a good book, and quality time with his lovely girlfriend.

Understanding Crowdsourcing & Crowdfunding

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(Post via Josey Dunbar) Crowdsourcing and crowdfunding originate in the same place, focusing on one can help artists when narrowing down their options. There are organizations that have been around for years, such as Kickstarter, which are strictly for crowdfunding inquiries. This means that musicians can connect with a community of like-minded creators and build funds around their passions. Similar sites include Pledgemusic  and Patreon. On the other hand, crowdsourcing platforms, which cater more towards a direct exchange of goods or services, can be equally effective to the artist. These connection agencies include youbloomConnectand Songkick.  Let’s spell it for you.

Crowdsourcing

“Crowdsourcing” can be defined as a sourcing model which enables individuals to gain a particular good or service through an exchange. Today, crowdsourcing is quite prominent between artists of all disciplines. Musicians, sculptors and designers connect through crowdsourcing sites where they can gain exposure as well as promotional opportunities. Naturally, there are hundreds of platforms out there where an artist can get connected but the trick is finding the two or three platforms that are actually good.

Crowdfunding

So, now you understand crowdsourcing, hopefully, you’re familiar with crowdsurfing – I’ve got one more for you: crowdfunding. Crowdfunding is often a group of people coming together to fund some business venture through small financial intakes. This could be a musician whose revenue for a show comes from ticket sales sold through a crowdsourcing platform. This brings us right back to the quintessential issue of how to choose the right connection agency to help you crowdsource.

youbloom  is unique as it pairs artists together, connecting the two fan bases, and broadening an artists fanbase beyond the band’s origin. Rather than simply giving artists a platform, companies like youbloom play a central role in providing artists exposure and fans.It all comes down to whether your art needs support or more clearly laid-out instructions and opportunities. Check out youbloom Connect and/ or sign up here:https://www.youbloom.com/artist-apply/  where you can get partnered to perform with other local artists, build a steady fan-base, and even get your band on the road.

Author Bio

Josey is music obsessed and a diehard Tom Petty fan. Josey currently lives outside of Los Angeles where she enjoys excessively sunny days, train adventures and organic chai (yes, Josey is high-maintenance about her chai).