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Super-Fan: How To Engage A Solid Fan Base

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(Post Via Contrary to popular belief, a super-fan is not always a crazed group of followers or a die-hard groupie. Josey Dunbar explains to us how all brands have super-fans. They’re a key component in building and sustaining a successful career by engaging a solid fanbase.

Super-fan

How do you build one that attracts a super-fan (s).

The term ‘Super-Fan’ refers to an individual who supports a brand and everything that the brand produces. Artists depend on super-fans as a bedrock of support. When on tour, a band can trust that their super-fans will show up, buy merch, and by tweeting about the show long after it’s over. When bands establish a healthy base of super-fans, they are establishing a continuous body of support that can last throughout their careers.

From Starbucks to your local coffee shop that plays nothing but bluegrass, all brands attract super-fans. This comes down to the fact that people are drawn to originality. Every brand needs its own niche to attract a  sustaining number of super-fans.

Who will your super-fans be?

Before a company, artist or individual can successfully attract, engage, and retain super-fans they must have a well-established brand. At the end of the day, there are billions of different people in the world with trillions of different interests; this means every brand that successfully markets a clear and individual niche has a high likelihood of attracting super-fans.

Whether you’re trying to market your sound or attract a wider demographic of ticket-buyers, your brand begins with your unique offerings and intended audience. Detecting what sets you apart is the quickest way to identify the basis for your brand.

After establishing a solid brand with individualized characteristics that will attract super-fans, the task becomes maintaining engagement from those fans. This maintained loyalty is often seen when artists create personal relationships with fans and release a steady flow of their branded product (shows, recorded music, etc.). In addition to establishing these bonds, the branded product must retain its super-fan as the brand grows.

Joining a community with inter-industry connections can make a huge difference too. Today, a lot of artists are finding security in artist networks, like youbloomConnect, which help bands grow their fanbase and develop their brand through artist-partnering and co-marketing tactics. Definitely check out our guide to how youbloomConnect works if you want to learn more about our strategy.

Ultimately, developing a brand comes down to originality. Pursuing what sets you apart and working to maintain relations with super-fans as your brand-base expands will ensure your success in the future marketing of your music.

youbloom is a platform that helps you as an artist to grow, sign up here and find out more: https://www.youbloom.com/artist-apply

Local Music Promoters: How youbloom Will Impact CityReps

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CityReps are at the core of what we do, and they play an instrumental role in creating our global network of local music promoters and thereby riveting live performances across the board. However, it’s not just a one-way street. There are plenty of ways in which youbloom gives back to a whole host of our local music promoters we work with aka CityReps. Let’s get right into it:

1. Expand your reach of artists, vendors and music industry professionals

While you are already skillful in your field, you will now tap into your potential of positioning yourself as an absolute expert. Your magnitude of reach in the music business will be global, cross-cultural and multi-dimensional. The role of CityRep involves liaising with every stakeholder in the business, thereby helping you in creating your own global network.

2. Time to take the lead: you manage your own army

Being a CityReps involves micromanaging a team of individuals locally, who will support you in putting on shows. You’re the head honcho for your city, which means being CityRep allows you to develop your skills in inspiring and motivating those around you to create the best live music experience in town.

3. Monetise your efforts

youbloomConnect gives you the opportunity to monetise every show you curate. The more shows you do, the better the chances are to monetise.

4. Build your repertoire

Your title as a CityRep with youbloomConnect not only gives you an opportunity to learn, grow and hone your skills, but your contacts as well. While you’re playing the role of a local music promoter, your reach, however, is going to be global. Building your expertise and network are some of the key perks of being involved with youbloom!

To find out more or sign up as a CityRep, click here: https://www.youbloom.com/cityrep/

If you want to learn more about the youbloom community follow us on Facebook, Twitter, and Instagram

youbloom reserves rights of selection process.

Independent Artists: Build An Online Community Of Fans

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Times are tough, and it’s all easier said than done but hey, who said it can’t be done! The biggest blessing today is access to the internet: a free-for-all platform to express and showcase our talent. That spectacular Instagram page you’ve created for your band is a gold mine that can foster an online community around your music. All you need to do is share your social media handles with as many people around you as possible, and encourage them to share your socials with their friends and like-minded people around them. Gradually, you’ll begin to see the snowball effect doing its trick. Read on to know how to spruce up your pages.

 

Make a playlist of all your best songs

Music fans LOVE to discover their next musical obsession. Here’s your chance to capitalize on that. After all, you deserve to be discovered! Create that awesome playlist of all your best songs. Spotify it, YouTube it and share it on the social media handles you’ve been developing. Feed your online community with the power of your music, because they need to hear you. Remember, fans take great pride in discovering cool new music every day.

Go live with your rehearsal today 

Rehearsing at home today?  Pull out of your phone, hit live on Facebook and play the songs you want your online community to see. Give them a real-time experience to know what you sound and look like! Believe in the music you’re making, and make your community experience that euphoria in you. Chances are that there’s an agent or a host somewhere in your local scene looking to book the next best talent. You ARE that talent.

 A DIY photoshoot is all you need: hello Instagram!

Here’s the fun part: ALL you need is a smartphone, literally, just that. This is especially easy nowadays where most smartphones come with great cameras. Find a great location in your house ( backyard maybe?), do your shoot and post those pictures on your Instagram. Don’t forget to use the stories feature for behind the scenes footage and bloopers. It’s your time to shine!

Get in touch with bookers online for future shows: Facebook has you covered!

Every venue has a designated booking agent, and every venue has a Facebook page. The easiest way to reach out to local venues is to look through their bio and find their contact information. Shoot them an email with your social media pages. The reach you have gained over time will now pay off, bookers love acts with a good online following.  Go out there and chase it.

Sign up as a Fan today with youbloom: https://www.youbloom.com/request/

Independent Music Promoters: Represent Your City

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While the world today is grappling with what’s to come next, so are independent music promoters, with all shows booked stand canceled, we are yet to determine when the next show will happen. Promoting great artists whilst building communities centered around live music can be challenging at certain times, but at youbloomConnect, against all odds, we believe it can be done soon!

We’ll be making our way to your city, which means you now have a chance to take the lead. If music promotion is your expertise, we have an opportunity for you. The ropes will be shown, and you’ll have our back. Nurturing and fostering independent music culture across the globe is the ethos we follow. If you believe there is potential for live music to not just grow, but thrive in your city, we are here to collaborate.

The role of a CityRep with youbloomConnect is that of a music promoter with several perks, we highly recommend you read our blog article, ‘How youbloomConnect impacts CityReps’. Our vision is to witness pockets of independent music scenes emerging in every corner of the world, and we are certain you as a CityRep will make it happen!

We’re very excited to hear from you! Click here to sign up as a CityRep and you’ll hear from us in 2 weeks’ time! To find out more or sign up as a CityRep, click here

If you want to learn more about the youbloom community follow us on Facebook, Twitter, and Instagram

youbloom reserves rights of selection process.

Show Tickets: Live Music Can Be Highly Affordable For Fans

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Live music is conceivably one of the most exhilarating experiences one can ever have. Having said that, show tickets can burn quite a hole in our pockets, and some might even argue that it’ the most expensive activity they indulge in. This is true in most cases, but at a fundamental level, live music can be a highly affordable option for fans. Furthermore, the independence that comes with an emerging live music scene has everything to do with how you as a fan contribute to it, and interestingly, all it takes at times is a pint’s worth! Local music promoters have come a long way and know exactly what it takes to make it all accessible and affordable to their fans.  A recent wave of gigs at unconventional and/or secret locations has been on the rise to create an appetite for live music within their community, and much to our advantage they are ALL easily accessible making show tickets absolutely affordable.  At youbloom, we’re all about paying it forward to our global village aka community! We, therefore, urge you to stay tuned to know what we’re cooking up for you. There’s going to something for everyone!

By that token, if you are an individual craving live music in your vicinity, get on your social media platforms to explore every avenue in order to contribute to this growing trend in more ways than just being present at a show. The possibilities are endless!
Here’s an interesting read on how you as a fan or even an artist can campaign for your local artists!

If you want to get more involved in your local music scene and reach out to like-minded artists and music lovers across the globe, youbloomConnect is the place for you! Go ahead and sign up to know more. 

If you’re a “Fan”, click here 

To sign up as a “CityRep”, click here